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During a lively December 2 MeetingsNet webinar on webinars, Alyssa Peltier, senior manager, industry solutions, and Brock Moreau, product marketing manager, both from Cvent, ( shown below ) shared six ideas for repurposing content: • Post it on your website as on-demand content. It's an easy SEO win. Post it on YouTube.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.
Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.
We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. Two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers. San Jose, CA.
But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website.
I supported the implementation of Liberia’s Tourism Marketing Plan and Branding Strategy through developing content for Liberia’s official tourism website, EnjoyLiberia.Travel , and assisting with Conservation Work’s Market Readiness Program by guiding small businesses in digital marketing. Beaches in Liberia.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). What it is: These AI-powered tools simulate human conversation to assist users with inquiries or tasks, often through messaging apps or websites.
It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. It will streamline the process and help you document your goals, needs and essential details for your marketing strategy. Conduct consumer research.
CIC recommends that those interested first consult the CMP International Standards document , and then focus on studying the areas outlined that planners are least familiar with. For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website.
CIC recommends that those interested first consult the CMP International Standards document and then focus on studying the areas that planners are least familiar with. For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website.
It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. It will streamline the process and help you document your goals, needs and essential details for your marketing strategy. Conduct consumer research.
If you want to sell online directly to individual travelers (B2C model), you’ll have to integrate your website with your booking engine to connect your customer-facing and back-end layers. So, you need a super-smart combined booking engine that will be able to process both agents’ requests and website reservations.
SEO and SEM: Ensure your event website and content are optimized for search engines to drive organic and paid traffic. Be sure to document whether you end up using your contingency fund, and what it was spent on, and adjust accordingly for your next event.
For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Don’t be fooled by the term Party – this website also offers names for formal event types like galas and proms. Research what’s already out there. Go back to the drawing board.
Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there. You can learn more about travel website personalization in a separate article.
If you aren’t new to the industry, you’ve probably heard that people use on average 2-3 travel websites to book products and make 120 to 160 visits to travel websites in general. We recommend creating user personas to document your findings and communicate them to your team. Invest in SEO. Analyze your competitors.
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