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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ????
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside? Want a few spoilers?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Best of all, there’s nothing to download!
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase Event App Engagement. #
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
It might seem daunting and finite to create an event budget, but as long as you make one that is realistic and builds in padding in case of emergency, you’ll be all set. Download our Free Event Budget Spreadsheet. This is for each individual item in your event budget. Marketing: What eventmarketing costs will there?
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. You can download a copy of the report here. The reason?
After all, eventmarketers agree that email marketing is the most effective channel for promoting events. In this post, we’ll examine the elements of eventmarketing webinar email subject lines and what you should keep top of mind to ensure you write the best webinar subject lines for every email you send out.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Share: Hosting an event and want to extend your reach?
So, buckle up and get ready – it’s time to tackle podcasts and events! Are you looking to create a more engaging event? Click here to download our free event planning checklist. Mike works with Podcasting 4 Associations , and for podcast services for UC Berkeley Graduate School of Journalism.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Download the CMO Council study “ NextGen Events: Optimized for Outcomes.”. Get Your Copy. Michelle Russell is editor in chief of Convene.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I think it’s very important to email people who register for your event frequently.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Download rates. Offer free and relevant downloads to registrants prior to your event.
In our Hybrid Event Strategies for Dummies eBook , we will cover many essential hybrid event topics, including: Crafting a hybrid event strategy. Developing a cross-functional support team for your event. Marketing two experiences for one hybrid event. Download the eBook today!
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? A public shout-out at the event and on social media. Final thoughts on event gamification.
Inside, youll find: A step-by-step framework for measuring event ROI Key metrics to track based on your event objectives Best practices for integrating and analyzing event data Actionable strategies to optimize ROI at every stage of the event lifecycle Download your free copy today and start making every event count!
Switch things up by having the attendees download Crowdmics, which allows their smartphone to be their microphone. Another way of engaging conference speakers work the crowd is that they include event apps that allow for live audience polling. You can do this in a variety of ways. Both of these apps are known to engage the audience.
This puts chatbots at an advantage over event apps when it comes to getting attendees information as they don’t need to download another app just to get event info. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
The site has a video guide to explain navigation – across the pitching and bidding process; researching and planning; and then promoting the event and boosting delegate attendance. Some of those tools include downloadableeventmarketing toolkits, video and image galleries; Sydney destination guides and presentation templates.
Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.
That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events. any advanced event technology) should also be highlighted with a FOMO subject line. Videos, even more.
According to Kathryn Frankson, director of marketing at Money 20/20 , anyone in charge of booking event guests should consider the creative impact and emotional connection that VIP experiences can offer attendees. Downloadable Activities for Participants With Kids. Time With a Mental Health Coach.
Remind them of the webinar date, start time, and schedule of events, but don’t spam registrants’ inboxes. Email registrants one week, one day, and one hour prior to the event. Marketing research shows that sending a day-of reminder email can increase live webinar attendance by up to 20%. Practice the presentation in advance.
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to eventmarketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.
This white paper will delve into how you can make the most of user-generated content to support your eventmarketing efforts. Download now and start transforming your eventmarketing approach. Don’t let budget constraints hold you back.
Effectively communicate your goals and values Effectively communicate your goals and values What is a corporate event planning template and how can they use one? Plan the event layout. Secure speakers Develop and activate an eventmarketing plan. Prepare a preliminary budget based on historic costings and supplier quotes.
You can repurpose your event content to provide easy entry points for people all year round who can’t make it to your live event. You can leverage content downloads, data, and behavioral information to create messaging that’s more relevant and contextual and so means more to potential customers. Nurture via automation.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Download our 1-pager , and use code VIP for 50% off when you sign-up. . Remember to take this arsenal of tips with you when planning your next event: why to source locally , where to find local vendors , and how to save.
Instead of searching through an event app, emails, paper materials or even picking up the phone to make a call, event goers can just type in that dreaded question “what’s the Wi-Fi password?” Event goers don’t need to download a new app to use a chatbot or commit to sacrificing precious storage space on their phone.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
eventmarketers said Wednesdays were the best for them, especially for professional conference promotions. For more benchmarking data on open, click-through, click-to-open, and conversion rates, and other metrics and email marketing strategy tips, visit the EventBrite download page. That being said, U.K.
No matter how you choose to participate, you’ll have the opportunity to attend sessions, experience keynotes, network with in-person and virtual attendees, share your thoughts in polls, downloadevent content, and so much more. 2: Speaker announcement template Subject Line: Meet the speakers for [Event]!
It’s more important than ever to optimize large media files to minimize download time and to use tools like content-delivery nodes (CDNs) and “lazy loading,” which allow your website to load in stages and reach the critical threshold of usability while your large media assets are still on the way.
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