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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside? Want a few spoilers?
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. You can download a copy of the report here. The reason?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase Event App Engagement. #
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
Steps you need to take to plan and execute a successful hybrid event. Sponsored by: As we recover from the pandemic, hybrid events with two distinct audiences—in-person and virtual—have become more popular. Developing a cross-functional support team for your event. Marketing two experiences for one hybrid event.
If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Download rates. Offer free and relevant downloads to registrants prior to your event.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
Identify which marketing channels are most popular amongst members of your target audience to stretch your marketing budget and spend advertising dollars where they matter most. Use industry-leading virtual eventtechnology when hosting a webinar. Email registrants one week, one day, and one hour prior to the event.
Email as a communication technology hasn’t changed much over the years, except for a few innovations. That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email. . eventmarketers said Wednesdays were the best for them, especially for professional conference promotions.
Instead of searching through an event app, emails, paper materials or even picking up the phone to make a call, event goers can just type in that dreaded question “what’s the Wi-Fi password?” Event goers don’t need to download a new app to use a chatbot or commit to sacrificing precious storage space on their phone.
Maybe your events are sustainable and eco-conscious. You could even be known for being on-trend and understanding all the latest in eventtechnology. Marketing can sometimes feel like it’s all about awareness. Create an email newsletter with tips for your type of event. Manage the user journey from start to finish.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. And don’t forget about eventtechnology.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 3. Read Now 4. Read Now 4. Read Now 6.
From our point of view, the eventmarket is due for another round of disruption—whether it’s in accommodation, food and beverage, event design, attendee engagement, or highly effective data solutions. Get eventtechnology news, trends and tips delivered straight to your inbox every month.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g. Need help with eventmarketing?
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Similarly, monitoring and adjusting expenditures in real time can prevent overspending and ensure funds are directed toward event activities that drive the most value. Double down on eventmarketing Effective marketing is key to maximizing event ROI.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. This can be achieved through digital forms, interactive apps, or direct interactions during events. But the era of paper sign-ups and business card exchanges is waning.
What other technology is my organization using to capture customer and prospect data? What are the information gaps between my event tech stack and other software? What event data should be shared across my organization’s eventtechnology stack ? How do different event management platform integrations work?
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships? Use Online Resources To Find Sponsors.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
In this section, we examine some of the common concerns event teams encounter when rolling out an event app — and what you can do to overcome them. Attendees who don’t want to download the app Not every attendee will be eager to download yet another application. The app’s setup is effortless and customizable.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Technology and equipment: Ensuring the right tech and equipment are in place is an integral aspect of budget planning. Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. wearable eventtechnology).
Why host a virtual event? To clear things up, the fundamentals of eventmarketing are still very much the same when it comes to virtual events. Here, it’s worth considering the setup and whether attendees need to download anything prior to the event. How to approach event virtual eventtechnology.
For more detail about the requirements, please download the CMP handbook here. The CEPS certification is also great for meeting other event professionals and sharing best practices. Also, the program covers a wide range of topics, such as event management, eventmarketing, event operations, and eventtechnology.
So, what’s an event planner to do? Easy: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships?
Now were sharing those insights to help you streamline your planning and have events that really stand out. Download the Event Planning Checklist as an Excel file to customize and share with your team. Think of it as your go-to guide for stress-free events. Want to see how this event checklist works?
With all of the photos you can capture at your corporate event, youll have plenty of visuals for social media, your careers page, and more. Put on a light show If youre hosting an in-person event, you can take the experience to the next level by incorporating wearable eventtechnology like Bizzabos SmartBadges.
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