This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
And since socialmediaplatforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. Consistency is an important factor in posting on TikTok (and any socialmedia site). Batch Recording Content.
In the “olden days” before socialmedia, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. socialmedia. In addition, platforms like TikTok and Instagram Reels have made vertical video not. TikTok, Reels, Stories, and More.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event. What does it really take to engage socialmedia audiences? Click To Tweet.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
We’re getting down and dirty with event socialmedia today! As you already know, we live in a day and age where people communicate more through socialmedia channels than any other platform. And trust us on this one, having good socialmedia backing for your event is something you will want to do.
Survey respondents indicate that socialmedia (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie. SOCIALMEDIA Year after year, DMOs are allocating a larger slice of the paid media pie (35.0%) to social channels. CAPTCHA Hidden W2L_Source_URL_c Δ
Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.
There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. SocialMedia Metrics. The Measure of Success.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. How can you stay top-of-mind without overwhelming your prospects? The answer lies in drip email marketing campaigns.
Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Are you bringing teams together for data download, messaging, or rewards/recognition? Will public app downloads be acceptable? SocialMedia. Type of Event.
The social giant is available in over 150 countries, has over 1 billion active global users and has been downloaded over 210 million times in the United States alone. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. Socialmedia has changed the ad landscape of today immensely.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.
You may have been led to believe that by just downloading an app you’re ready to gamify an event. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. having 50% more socialmedia impressions than your previous event). Event gamification is not what you think!
Socialmedia advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. Like what you see?
You can also have side images along the side of your event page, and also keep in mind too, this could be your platform as well. So all these ideas, you could have them happening inside your platform. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. SocialMedia.
The socialmediaplatform that is grabbing audiences and advertisers like no other—TikTok. In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization. Wondering if it makes sense for your organization? Fill out the form below to watch the webinar recording.
“Now it’s so easy to see people coming out, almost everything is done on a lot of the registration platforms. Like the ability to download a file very quickly to stream music instantly in high quality” The Quality That Shaped A Decade of Technology. “Mass adoption didn’t happen until this decade.
Download our free event budget spreadsheet here. By gamifying the survey experience and utilizing socialmedia, you can do just that. The real news is knowing which platform video is poised to make a big splash in this year. As a result, there will be a huge shift in how marketers use the platform.
Chatbots Can Be Used on Many Platforms. One of the best parts about chatbots is you can use almost any channel from text messaging to social channels like Facebook Messenger, and websites allowing the attending decide where and how to use them. Make sure all the platforms you use during event planning integrate well.
You most likely already have a website, an email list and are set up on socialmediaplatforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. SocialMedia Channels.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
But rather things like platform integrations , cybersecurity, platform features, your event app, and chatbots. Timelines, contacts, socialmedia guidelines – all of this needs to be in the right hands. Finally, send thank you notes to sponsors, speakers, donors, media, and partners. Conclusions.
They use basic metrics like number of attendees, leads generated and socialmedia mentions. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. You can download a copy of the report here. Personalized Experience.
It’s been around for a while and many companies use it as their go-to conference platform. It is our preferred video chat platform internally for all of our events; it’s what we use for all of our client meetings. Obviously, for internal meetings, we still use it to this day, and we love the platform.
Promote your event on socialmedia and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. If you use an event platform to host your event, attendees can create profiles and add each other just like on socialmediaplatforms, such as LinkedIn.
With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike. Consistency in branding across all touchpoints, including websites, flyers, and socialmedia, can increase brand recognition and engagement.
They are people that are actively engaged in conversations on socialmediaplatforms and use technology to further their learning. Switch things up by having the attendees download Crowdmics, which allows their smartphone to be their microphone. Today’s attendees don’t want to just sit and watch but actively participate.
If you need help with your event budget, download our free event budget template! Select your venue, virtual platform, and major vendors. The same goes for virtual platforms : find one that best supports your goals. Do you want to promote your event through socialmedia influencers and Instagram stories ?
If you can’t find the list of attendees, reach out to your colleagues on LinkedIn and similar socialmediaplatforms. Download available software for the event. Don’t just rush to meet the new contacts, devote some time to your existing ones. Enquire there about the event and you’ll probably find people who are attending.
Multiple event organizers have switched to omnichannel platforms such as socialmedia, television advertising, and off-premises tools like QR Codes and NFC tags to generate awareness, drive traffic, and promote their upcoming events to enhance viewer participation. .
Increased brand awareness, socialmedia engagement, media coverage, and improved customer relationships all contribute to an events impact. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other. Another major challenge?
For instance, which platform should you choose? From Facebook to Instagram and Zoom, there are dozens of cheap, if not free, platforms that allow you to live stream sessions. Make sure you download our RFP template if you’re looking to contact a virtual event production. These are pretty common questions.
From socialmedia marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Include easy-to-spot icons linking to the event’s socialmedia pages, registration page, and so forth.
“The ones that grabbed onto socialmedia 10 years ago, it’s the same thing. And to me, I mean, for every one app I download that’s not AR, I probably download three or four that are. It’s just going to be another tool and I think it really is not going to have a huge impact on the storytelling.
For example, let’s say an attendee downloads an e-book and watches a video on the same topic, you can then send them personalized content related to those previously viewed pieces to create a custom experience. . Event registration platforms and management software hold a goldmine of information for hackers. Cyber Security .
You must first decide on your streaming platform to create the perfect live event and experience for your viewers. There are a variety of live stream platforms from which to choose. You can choose between socialmedia lives, periscope, twitch, or even platforms like Zoom. How to Live Stream an Event? Add Some Tech.
Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Here are a few takeaways from the post as well as other insights we’ve gathered from other event management platform companies, Swapcard and EventMobi: Integrate app announcements early.
By creating memorable experiences like interactive booths, live polling , socialmedia contests, and gamification you not only capture contact information but also build meaningful connections. With a real-time event analytics platform in place, your event team can adjust strategies on the fly.
Promote these exclusive offers on all the socialmediaplatforms you use. Always include an email list opt-in when you join a new social network. Offer free e-book downloads. E-books attract new subscribers, especially with titles related to other content on your website or in your socialmedia posts.
Popular webinar marketing channels include: Groups and event pages Socialmedia ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Choose the right webinar platform. Choose a platform with a mobile app. leading up to the event.
The last two decades have seen the rise of mobile devices, app stores, and socialmedia. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.
For example, let’s say an attendee downloads an e-book and watches a video on the same topic, you can then send them personalized content related to those previously viewed pieces to create a custom experience. . Event registration platforms and management software hold a goldmine of information for hackers. Cyber Security .
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content