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A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
Example: Someone becomes known to your company by submitting their information to download an ebook. They enable businesses to manage relationships with current and prospective customers. Each presents strengths, weaknesses, and levels of complexity. Like the first-touch model, the last-touch model is relatively easy to implement.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.
Attendee engagement, also known as audience engagement or simply event engagement , refers to how well an event can hold the attention of its attendees and the level of how attendees’ interact with other attendees, the event’s content, and other elements like sponsors, brands, special sessions (i.e., Number of downloaded assets.
Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Simply sharing stories more frequently may make clients and prospects keep you top of mind more often. Look at how many major clients or prospects you have today. Show and Tell Stories.
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. Download our ebook Building Sponsor-Worthy Event Experiences by Maximizing Attendee Value. Ready to level up your sponsorship packages?
According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” QR codes can also be used to link to online collateral like videos, demos, eBooks, and more.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Locking in keynote speakers & sponsors A great keynote speaker can elevate your event from good to unforgettable.
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