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Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Google’s top rank without any SEO, how’s that?
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A booking desk is a tool for travel agents to view all bookings on a centralized platform, create custom travel packages, and book using more sophisticated ways, like accessing GDS terminals by hand. Just like with any eCommerce business, it’s typical for an OTA to have a CRM system to keep information about customers. Technology.
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