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How to Choose the Right Virtual Event Platform

InEvent

Virtual event platforms have become a necessary tool for organizations to cross borders without limits The need to migrate everything online has influenced many spheres in recent years. Event organizers also needed to … Post How to Choose the Right Virtual Event Platform showed as first in InEvent Blog.

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5 Trends Transforming the E-commerce Experience

Eventtia

With all of the changes, it can be hard to keep up with what’s popular and how to make your eCommerce experience the best it can be. Ecommerce shopping online should be easy, convenient, and fun. These eCommerce trends include live shopping, mobile commerce, social commerce, chatbots, and voice commerce. Social Commerce.

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Online Travel Agency Analytics: Data-Driven Approach to the Best-Cost Strategy

AltexSoft Travel

Interestingly, in the era of flight aggregators and websites with massive hotel inventories, we still tend to trust our own instincts and dig for better and cheaper options. This also means that online travel platforms have an opportunity to affect the final decision if their proposition is very attractive. Acquisition analytics.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Tour operators list their products in the marketplace platform, thus increasing their customer reach.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. The content gathered was hosted on the dedicated hub at MEC’s website.

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Cross-team Collaboration — the Most Overlooked Event Strategy

Convene by PCMA

Is the registration platform being built in a way that will allow marketing to track ecommerce conversions? Get speakers and content on the event website two months earlier than you have in the past. Event planners should involve the programming, marketing, sales, and tech teams throughout the planning process.

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

Ability to sell tickets directly via event ticketing platform (such as Eventbrite ). Has its own dedicated event website. Online: On your social media profiles and on your website. Publish your Event info on a Relevant Website. Information about your event needs a home on a website. Attract large numbers of people.