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Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Google’s top rank without any SEO, how’s that? Driven by insane competition, airlines relied upon many tools to survive on the market. Google Flights shown at the search page rate airlines by price.
The way it works at most properties is that this information, these login details, are spread across multiple departments—ecommerce is managing some listings, marketing is managing another, and so on. Marketing fluff that describes a room is great but travelers—and frankly channels as well—need a clear, SEO-driven list.
As we said, travel bloggers or eCommerce sites can place affiliate links, banners, or widgets on their platforms and earn commissions on bookings. Work on SEO, connect to customers on social media, promote your company on review and local information websites. Your advertising and promotional strategy can be a real gamechanger.
Just like with any eCommerce business, it’s typical for an OTA to have a CRM system to keep information about customers. Get smart with your SEO and landing pages, focusing on keyworks that your audience uses in their searches. Customer relationships and support. Trivago’s tagline and pushy sales strategy even birthed a few memes.
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