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Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Google’s top rank without any SEO, how’s that?
They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). As we said, travel bloggers or eCommerce sites can place affiliate links, banners, or widgets on their platforms and earn commissions on bookings. Technologies. Real-world examples.
Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. A booking engine manages search and booking functions on the OTA website.
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