Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others
AltexSoft Travel
JANUARY 31, 2020
Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Integrating social networks as a part of travel experience.
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