Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study
Smart Meetings
APRIL 23, 2024
Do you know the reasons your attendees show up at your events? And why do they wait so long to register, anyway? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Spoiler alert: It isn’t early bird discounts.
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