The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?
Advanced Travel and Tourism
APRIL 10, 2024
Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers. Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years.
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