Kentucky Derby: A Masterclass in Managing Big Traditions from its 150th Year
Smart Meetings
MAY 6, 2024
By the time Churchill Downs Bugler Steve Butteman sounded the “call to post,” a number of notable performances had already taken place. The University of Louisville marching band played “My Old Kentucky Home,” Kentucky native Wynonna Jud performed the National Anthem and lifestyle influencer and restauranteur Martha Stewart called “Riders Up” from the red carpet. 157,000 people had experienced Louisville hospitality in-person and 16.7 million tuned in for the “most exciting two minutes in sports
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