The way we travel now – implications of latest McKinsey research for incentive travel
Pádraic Gilligan
JULY 1, 2024
by Pádraic Gilligan, Founder, SoolNua & Chief Marketing Officer, SITE Recent research from McKinsey into the way we travel now is crammed with exciting, actionable insights for organisers of incentive travel programs. While the McKinsey research focuses on leisure, the trends here tend to replicate themselves in incentive travel as, after all, the travel reward.
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