Thu.Apr 25, 2024

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Incentive travel is changing, but is it changing fast enough?

Pádraic Gilligan

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE More questions than answers Last year at SITE we celebrated the 50th anniversary of our formation in 1973. One takeaway for me after a golden year of celebrating incentive travel excellence was the realisation that, in 50 years, incentive travel hasn’t really changed that.

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Savvy Marketing Activation Tips From a 20,000-Person Virtual Edutainment Experience

Smart Meetings

The secret to planning a not-boring virtual event might be to pull a George Costanza. In an infamous Seinfeld episode, the character decides to do the opposite of what his gut tells him to see if his luck changes. Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events.

Marketing 130
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Harnessing Big Data for Personalized Event Experiences

Traveler's Q

In our digitally driven era, the essence of connectivity is evolving, pushing the boundaries of traditional event planning into a realm where every interaction can be personalized. The catalyst behind this transformation? Big data. This powerful tool redefines how companies host conferences, turning them into a mosaic of personalized experiences that leave a lasting imprint on attendees.

Events 130
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Lean into Virtual Experiences (with AI!) in a Leaner Streaming Landscape

Smart Meetings

Time for a confession. Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Mea culpa. That was back in the day when the streaming tech neighborhood of IMEX America sprawled across the middle of the show floor, and VCs were throwing money at companies with names like TeeVid, Eventory and ShoFlo.

Platform 130
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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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DOT to U.S. Airlines: Make Flight Refunds Easier

MeetingsNet

New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an

Airlines 111
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A Guide to the Perfect Event Email Marketing Campaign

Stova

It’s no secret that some marketers believe that email marketing has lost its effectiveness. They believe that inboxes are simply too full, and they can’t break through the noise. If you’ve heard the same, don’t fall victim. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent.

Marketing 105

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How to Handle the 'Budget' Talk with Your Client

Special Events

Strategies to make the budget-talk process simple, straightforward, and stress-free

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GBTA joins Net Zero Carbon Events initiative as a supporter

Travel Daily Media

The post GBTA joins Net Zero Carbon Events initiative as a supporter appeared first on TD (Travel Daily Media) Brand TD. Representative Image The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation and the voice of the industry, has joined Net Zero Carbon Events (NZCE), the worldwide events industry initiative to address climate change as a supporter of the campaign.

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Enhancing hotel guests’ well-being: Academic insights for hoteliers

EHL Insights

In recent years, the topic of well-being has become increasingly ubiquitous. A report by McKinsey (2024) finds, surprisingly, that millennials and Gen Z are spending more on health and wellness than older consumers. According to the Global Wellness Institute (2023), the wellness economy reached $5.6 trillion in 2023 and is forecast to soar to $8.5 trillion by 2027.

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Heading to BRED Abu Dhabi? Here is what else is happening around Yas Bay Waterfront

Travel Daily Media

The post Heading to BRED Abu Dhabi? Here is what else is happening around Yas Bay Waterfront appeared first on TD (Travel Daily Media) Brand TD. The eagerly anticipated BRED festival is finally here and we can’t hide our excitement. Whether you are heading to the concerts or just happen to be in town, you are in luck as Yas Bay Waterfront’s mix of homegrown and international restaurants are pulling out all the stops, offering incredible deals throughout the week to coincide with the neocultural

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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The impact of Airbnb short-term rentals on rural and urban communities

EHL Insights

In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, wresting 15% market share from hotels. From a feel-good pioneer of the sharing economy to a $100bn behemoth, Airbed and Breakfast, better known as Airbnb , has revolutionized hospitality from its beginnings in 2007 — creating a whole new market in the process.

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WEC: Disparate generations seek common ground

MPI

In their 2024 World Education Congress (WEC) session, “The Battle Between Baby Boomers and Gen Z,” Michael Owen and Taylor Smith take us along on a journey of multigenerational awareness. In this Q&A, Smith provides some early insights on the subject and what participants can expect.

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How to Organize a Trip with AI?

Interface Tourism Spain

How to Organize a Trip with AI? All the news Back to newsroom Nowadays, artificial intelligence (AI) has revolutionized numerous aspects of daily life, including how we plan and organize our trips. This trend has transformed the tourism industry in various ways, offering travelers a more personalized, efficient, and satisfying experience. AI is an easy-to-use tool that fosters convenience for travelers when organizing a getaway.

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Client Case Study: The Event That Drove Sales Volume

Achieve Incentives

Travel incentive contest programs are the key to ignite the engine driving your business. Don’t just take it from us — let’s dive into the success story of one of our valued clients.

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How to Organize a Trip with AI?

Interface Tourism Spain

How to Organize a Trip with AI? All the news Back to newsroom Nowadays, artificial intelligence (AI) has revolutionized numerous aspects of daily life, including how we plan and organize our trips. This trend has transformed the tourism industry in various ways, offering travelers a more personalized, efficient, and satisfying experience. AI is an easy-to-use tool that fosters convenience for travelers when organizing a getaway.

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WEC: The business value of mental fitness

MPI

Mental wellness and group dynamics have changed over the last few years. Career strategists and coaches Vimari Roman and Rachelle Stone address some of these developments ahead of their 2024 World Education Congress (WEC) session, “Building Mental Fitness: The Path to Team Success.

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Literary Hotels to Inspire Ingenious Meetings

Smart Meetings

Calling all bookworms, poets, dreamers and creatives Writers and novelists have long found refuge in hotels: as a space to write, to find inspiration or simply to get away from the day-to-day and refresh the mind. The literary hotels you’ll find below are go-to’s for those who love literature and art in all its forms. Each space has seen iconic achievements from celebrated creatives, and they all offer space for events.

Meeting 246
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A Love Letter to the MPI Community Reached through Volunteering

MPI

I began volunteering for MPI on my local chapter board in July 2014. Having returned to my home country Finland two years prior, joining the board helped quickly expanded my network across the industry.

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Moving Your Meeting Amid Rising Reproductive Rights Concerns

Convene by PCMA

The Society for Maternal-Fetal Medicine (SMFM) held its 43rd Annual Pregnancy Meeting, Feb. 6-11, at Moscone West. In March, urologist Ashley Winter took to X (formerly Twitter) to share that she wouldn’t be attending the American Urological Association’s 2024 annual meeting, May 3 – 6, 2024 in San Antonio, Texas. “My husband & I are trying for our 2nd child.

Meeting 119
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Facial Recognition at Airports vs. Facial Analysis at Events: What to Know

MeetingsNet

As Congress debates the use of facial identification for airport security, planners should know how that technology differs from the one that measures attendee engagement during sessions. On April 25, the U.S. Travel Association came out forcefully against an amendment to a bill before Congress that reauthorizes and funds the Federal Aviation Administration—an amendment that U.S.