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What do economic forecasts, vulnerable leadership, Asia trends, values-driven political actions and global social advocacy have in common? We asked PCMA President and CEO Sherrif Karamat about the high-profile, diverse agenda at PCMA Convening Leaders for 4,000 meeting professionals in Houston this week. Liz Chaney We deliberately chose a wide variety of speakers because we strongly believe that unless we hear different points of views, we will be trapped in our own little paradigms and that tha
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Attendance numbers are just one of the variables needed to understand your event’s gross profit recovery. (Whatever Media Group) To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry. Pre-pandemic, top-performing annual meetings and trade shows that we analyzed yielded a gross profit of 5565 percent.
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