Wed.Jul 03, 2024

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St. Gallen: Your Complete Guide to a Top Business Event Destination

The MICE Blog

St. Gallen, located in the heart of Eastern Switzerland, is rapidly emerging as a leader of innovation and entrepreneurship. Well-known for its strategic location with direct transportation links to Germany, Austria, and Liechtenstein, the city blends its rich historical background with its emerging status as a leading destination for business events on a global scale.

Seminar 273
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New Book Turns Hospitality Business Leaders in More Productive Direction

Smart Meetings

After a career spent in the luxury hotel business in sales and operations leadership, including stints with Westin, Fairmont and Park Lane Hotels , business coach, speaker and founder of Training for Winners Gary Hernbroth is putting his keen leadership insights into a knowledge capsule with the publication of his book, “ Twist the Familiar: Your Playbook for Success One Story at a Time ”.

Booking 261
MICE professionals

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Submissions Open for Event Company Spotlight

Special Events

Submit your event company to be featured in the Fall Issue!

Events 59
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The Heart of Gathering: Lessons from the Fourth of July

Smart Meetings

The Fourth of July offers reminders for why people gather Who’s getting excited for the Fourth of July? You can almost already smell the barbeque firing up. Whatever you do to celebrate our nation’s founding it’s more often than not the same every year, with certain must-haves: a barbeque, fireworks, handheld American flags, good people and sunshine.

Attendee 246
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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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New and Renovated: New, New England

Smart Meetings

Boutique incentives in your pick of New England port towns Up and down the coastline of New England, you’ll find historic port towns, where visitors go to enjoy the fresh sea breeze coupled with small town charm and rich history. Take three new and renovated hotels, three of these charismatic towns, and find yourself putting together the perfect New England boutique incentive experience you and your lucky attendees have longed for.