The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Advanced Travel and Tourism
APRIL 16, 2024
Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a significant number (18%) indicated they would be spending more on paid media in 2024.
Let's personalize your content