Tue.Apr 16, 2024

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a significant number (18%) indicated they would be spending more on paid media in 2024.

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Good to the Last Drop: 5 Ways to Enjoy Bourbon in Louisville

Convene by PCMA

For the bourbon-lovers in your group, Louisville is the ultimate destination. Known as Bourbon City, Louisville truly lives up to its name. Once your meetings have ended, attendees have countless options for immersing themselves in Louisville’s thriving bourbon culture. Distillery Tours Louisville boasts a dozen bourbon distilleries, including some that offer tours that take your attendees behind the scenes of the bourbon-making process.

Fashion 98
MICE professionals

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The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest

Advanced Travel and Tourism

“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” SANDRA CARVAO Chief of Market Intelligence & Competitiveness, World Tourism Organization (UNWTO) “Jack be nimble, Jack be quick…” Since 2020, destination marketers have had plenty of practice with skills like pivoting and flexibility. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization.

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Challenges of AI and Maximizing value in the service sector

EHL Insights

Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Buying Your First Home in Portland, OR? Here’s How Much Money You Need to Make

Redfin

It’s less than Seattle, but you still need well over six figures. Portland, OR, is known for its quirky vibes, lush urban parks, and delicious Pacific Northwest cuisine. In addition to being a unique and rewarding place to live, Portland is also home to a competitive real estate market that’s seen many changes over the past few years. For many, buying a home in Portland is a dream come true, but it’s also important to know how it will impact your finances.

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Aloe Blacc on the importance of in-person connections at events

MPI

“I found that what works really well for connecting people through events is having a great icebreaker,” says Grammy-nominated singer and songwriter Aloe Blacc.

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The Road to Giving Back

Special Events

Event pro Bobby Dutton reflects on his path to giving back in the events industry

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Buying Your First Home in Seattle, WA? Here’s How Much Money You Need to Make

Redfin

It’s approaching $200,000, among the highest in the nation. Seattle, WA, is known for its natural beauty, outdoor recreation, delicious cuisine, and tech-focused companies. In addition to being an affordable and unique place to live, Seattle is also home to a highly competitive real estate market that’s seen large changes over the past few years. For many, buying a home in Seattle is a dream come true, but it’s also important to know how it will impact your finances.

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Buying Your First Home in Pittsburgh, PA? Here’s How Much Money You Need to Make

Redfin

It’s the second-lowest amount in the country. Pittsburgh, PA, is known for its industrial history, natural beauty, and unique architecture. In addition to being an affordable and unique place to live, Pittsburgh is also home to a competitive real estate market that’s seen many changes over the past few years. For many, buying a home in Pittsburgh is a dream come true, but it’s also important to know how it will impact your finances.