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In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. How quickly things change. By late July, Covid-19 cases were again spiking across the United States. Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021.
Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that. As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. How do we replicate genuine interpersonal dynamics in the virtual world?
For this spotlight post we are highlighting Laura Beth Strickland, Executive Director of Visit Vicksburg. Born and raised in Vicksburg, Mississippi, Laura Beth has gained 12 years of experience in the travel & tourism space and has worked through various roles leading up to her Executive Director position. Prior to joining Visit Vicksburg, Laura Beth worked at a golf course, was a substitute teacher, and did freelance work for the Chamber of Commerce.
Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. A site audit is the best way to identify and understand issues that could be impacting your site’s performance and efficiency. Even if you’re seeing a steady flow of traffic, your site might not be performing at its full potential.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
Wondering how to throw events that college students will actually want to attend? It’s time to shift your perspective. Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Whether it seems like it or not, every college or university has students who are looking for active ways to participate in university life as well as the
Destinations International (DI) and Temple University’s School of Sport, Tourism and Hospitality Management (STHM) have partnered to help DI members further their educations and careers. DI members, consisting of approximately 600 organizations and nearly 6,000 meeting professionals, admitted into Temple’s Master of Science in Travel and Tourism program will be guaranteed a $4,000 scholarship toward their tuition.
Destinations International (DI) and Temple University’s School of Sport, Tourism and Hospitality Management (STHM) have partnered to help DI members further their educations and careers. DI members, consisting of approximately 600 organizations and nearly 6,000 meeting professionals, admitted into Temple’s Master of Science in Travel and Tourism program will be guaranteed a $4,000 scholarship toward their tuition.
The Event Brew crew is on a roll of covering events this summer. Will attended a 15,000-person event and Thuy recently raved about her experience as a virtual attendee at PCMA EduCon 2021. Today is Nick’s turn to share his story. In June, he flew to Las Vegas to go to Meeting Professionals International’s World Education Congress – or MPI WEC 2021 in short.
As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. After all, business is booked, so why focus on more?
Luxury-Oriented Millennial Travelers. After years in which the Millennial Generation has alternately been the object of bemused head-shaking by older generations or found itself blamed for the demise of beloved retail chains , consumers born between 1981 and 1996 now find themselves in a new role: They’re an economic powerhouse driving the growth of luxury travel.
The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. Drag Taste’s ‘Sangria and Secrets’ is considered the world’s number one online experience.
The past 16 months have been both challenging and rewarding for our company. The pandemic posed a lot of new and unique challenges to businesses everywhere, and the events industry especially. So, Best Corporate Events had to come up with new and unique solutions to address those challenges, custom tailoring our efforts to the situation at hand. For many years we have been able to offer our experience in customizing and delivering great programs to our corporate clients and DMC partners.
The most recent tool being embraced by meeting professionals looking to safely bring groups back together while protecting sensitive data is third-party health verification. Companies such as InHouse Physicians and Clear Health Pass are offering pre-event vaccine verification and wellness tests along with on-site temperature monitoring and screening.
On March 11th, 2020, the events industry changed forever. Yes, you read that right: the industry didn’t just change during the last year, and it won’t bounce back after we let some time pass. The impact is forever. We’re not just talking about the virtual revolution here – the COVID-19 epidemic re-defined what it means to plan a safe event.
Targeting is a vital part of content marketing and ad creation. You must know the population you’re speaking to, what they need, and how you can solve their problems. And, most importantly, you need to get their attention enough to make your destination seem appealing. . However, limited resources can make it difficult to reach as many people as you’d like.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie. But the metaphor applies to just about any sort of creative project. We often err on the side of ‘special effects’.
A hybrid meeting takes place at Marina Bay Sands’ Hybrid Broadcast Studio in Singapore. The overall number of COVID-19 Recovery Dashboard respondents who said they were planning to hold simultaneous events for digital and in-person audiences dropped over the last six months. (Courtesy Marina Bay Sands). Let’s call it a micro-trend: In the six months since Convene began collecting data about how planners are designing hybrid events, there has been a slow-but-steady decrease in the number of
Editor’s Note: Meeting professionals are still pivoting on the regular and can learn a lot from the experiences of their peers. We asked Mandi Graziano, vice president of global accounts for HPN Global and published author, to share a behind-the-scenes look at a recent event she planned that make a quick change. Three and a half months prior to my client’s largest annual trade show, we were notified that the San Diego Convention Center would be unable to host the program due to it being us
Event platforms took the events industry by the storm. So much so that they can be considered as the new venues ! There’s more of them each year and some of them are even attracting huge investments. We’ve had countless enthusiastic guests talk about them on #EventIcons before, but today’s guest is a little bit different. He says: down with third-party event platforms!
The Bahamian government today issued an emergency order to prevent cruise ships from porting if they carry vaccine-eligible passengers who aren’t fully COVID-19 vaccinated.
The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID19 it has accelerated immensely and has almost become a new norm without people even realising. Slow tourism is forecasted to continue to grow in popularity, becoming an alternative to more traditional holidays and is estimat ed to grow at a 10% compound annual growth rate.
At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op. 132 at the 2021 Marlboro Music Festival. Such free rehearsals give the casual audience an opportunity to hear world-class musicians play and learn together.
The Federal Aviation Administration is urging local law enforcement to file charges more often against unruly airline passengers. In a letter to airport officials around the country, FAA head Stephen Dickson said with the rising number of incidents involving unruly and unsafe behavior, local police need to step up enforcement. “Every week police are asked to be there when a flight lands after an incident involving passengers, including cases in which they assault flight attendants,” Dickson wrot
The pandemic has been a very rough time for the nation’s destination marketing organizations , as it has for the hospitality and meetings industry as a whole. On the West Coast, at least, their response has been unprecedented: working together. It’s a modern version reflecting what Benjamin Franklin is said to have advised his fellow signers of the Declaration of Independence: “We must hang together or surely we shall hang separately.”.
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. After all, the best way to learn what makes our beloved attendees tick is to simply ask them.
Though travel has been rebounding from the COVID-19 pandemic, the Delta variant threatens to rewind some of that progress. Increased restrictions, such as indoor mask mandates, vaccination proof, and negative test results, are being re-implemented by destinations, hotels and restaurants both at home and abroad. Despite new complications, the travel industry has awakened and many of us have revived our plans!
ETC will showcase a multitude of European destinations through their hybrid EUROPE pavillion at ITB China 2021. Latest Chinese market data reveals sentiment of majority for travelling abroad is warming up. Chinese outbound tourism market both opportunity and challenge for European DMOs. Many Chinese are looking forward to travelling abroad according to recent data collected by the European Travel Commission (ETC), who is strengthening ties with ITB China as a Strategic Partner in 2021.
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees. However, the bar has been raised as audiences no longer settle for cheap solutions or second-rate platforms.
When you are hosting an event, we know you want everything to go perfectly. However, events have a lot of variables and with Murphy’s law, you can bet something can always go wrong. This isn’t to say your event is going to fall to pieces and you should just avoid having an event altogether, though. If you plan well enough, you may not even have anything go wrong!
Success continues as need expands for virtual events, connection, education August 11, 2021 -- San Diego -- JUNO, a software company that connects and educates…
W ant to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time!
WHERE IS IT? Thirty minutes from the international airport and fronting a private beach with Isla Mujeres in the distance, Garza Blanca enjoys panoramic views just north of the main hotel zone. The pier near the hotel is also a convenient spot for area tours and excursions including a variety of watersport activities and catamaran sailings. WHAT’S IT LIKE?
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