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Everybody say attendee personas! And everybody say Whiteboard Wednesday! That’s right, it’s time for a brand new episode, and this time around, we’re tackling a very exciting topic. Because you’ll have different kinds of people attending your events, it’s important that major focus is put on them. How well do you really know your attendees?
Your customers are your most important asset, and that’s why it’s worth taking some time to examine your customer loyalty initiatives and how they might be adjusted to drive incremental profit. When distributors hear “contractor loyalty,” they think about travel destinations, employee loyalty , or reward types—and that can be an expensive approach.
Your event description is often the first (and only) chance you get to grab potential attendee’s attention online. And thanks to modern consumer behavior, you have only 5.59 seconds to do it before they abandon your webpage and move on to the next thing. So how can you make the most of those five seconds […].
“You can’t make people change. But you can create an environment where they choose to.” —Seth Godin, Leadership. Change is hard. And you can’t make people change. However, meetings have tremendous potential to change lives. Attendees have something in common: a profession, a passion, a shared experience together. They are with people who, in some way, do what they do, speak the same language, and face the same challenges.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
Good fuel, variety, repetition, exercise, follow-up: Are you working all of these into your educational programs? The more you know about what’s actually going between your attendees’ ears, the better chance you have of educating them in a way that makes the learning stick. That was the message of immunologist and science educator Dr. Frederic Bertley at the American Society of Association Executives’ annual conference in mid-August.
With so many in-house AV companies consolidating recently, it’s easy for event and meeting planners to feel like the AV company at the hotel is the only option they’ve got. That’s definitely what hotels would like you think, since they typically get a commission when you go with the in-house company. But less competition means service and consistency at in-house companies can start to take a back seat.
It’s time for our weekly dose of Whiteboard Wednesday, and this time around, it’s all about buying signals. Because you’ve probably been in the industry for a while, you know that the bottom line is all about people. And how many times do you find yourself brainstorming ways to make events better for your attendees? Or how to choose the right sponsorships?
It’s time for our weekly dose of Whiteboard Wednesday, and this time around, it’s all about buying signals. Because you’ve probably been in the industry for a while, you know that the bottom line is all about people. And how many times do you find yourself brainstorming ways to make events better for your attendees? Or how to choose the right sponsorships?
Any good manager will tell you their employees are the lifeblood of their organization. They’re what makes the machine of business, the interface between the customers and the company, and the face of the product. Yet employee retention can be a problem. The top reason people leave their jobs? It’s not necessarily the lack of sales incentives ; it’s not feeling appreciated.
Your favorite Ticketfly shows, plus even more concerts, festivals, and music events are now on Eventbrite. Ticketfly events have moved to Eventbrite. There you’ll find all of your favorite Ticketfly shows, plus independent festivals like LIFE IS BEAUTIFUL and AFROPUNK, and iconic venues like PopGun Presents’ Elsewhere and The Echo. We’ve shared many good times […].
A September 2019 research study published in the Proceedings of the National Academy of Sciences clearly illustrates why switching to active learning is hard — and worth it! Lecturing has been the core modality in our education systems for centuries. Sadly it still is, even though we know that active learning provides superior quantity, quality, accuracy, and retention of knowledge.
Go above and beyond at your meetings! Brought to you by: While the ultimate goal of any conference is to provide attendees with top-level educational sessions, it is important to find fun and creative ways to engage them outside the breakout rooms as well. An attendee’s overall experience at a conference will likely determine their commitment for future meetings.
Put your captain’s hat on, it’s time to talk leadership in the events industry! Here at Endless, we’ve been sharing with you a bunch of good stuff. All of it, we were lucky enough to collect during our time at IMEX America. But because you can never get too much of a good thing, the knowledge will keep on coming! Over the next few weeks, we’ll be posting all the nuggets of wisdom gathered throughout the course of this major event.
Corporate culture has changed a lot when it comes to employee retention and perks. Gone are the days of Christmas bonuses and gold watches. Now, the competitive climate of recruitment is rethinking the way businesses handle corporate perks. There are 20 corporate perks that are essential for 2020. Creating a strategy for corporate recognition that includes most of, if not all, of these options gives you a head start on the competition.
Whether you are planning an award ceremony to thank your employees for their hard work or you are looking to recognize professionals in your industry for their success, these festivities are a great opportunity to gather everyone together to say thanks. In this article we will highlight how to plan a show-stopping awards ceremony.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
If you want to plan a successful event, mobile event apps are a critical piece of the puzzle. A user-friendly app with fun, engaging features is a powerful tool. But on the flip side, an app with clunky software, irrelevant content or an overwhelming interface can sink an event. Avoid these 10 common event planning mistakes to ensure a smooth, successful app experience.
For its 108th season, the symphony paid tribute to longtime conductor Michael Tilson Thomas with playful details and surprise and delight moments. Here's how producers Blueprint Studios pulled off the seven-hour affair.
Wouldn’t the world be perfect if every person out there felt event FOMO? In particular for the event that you’ve put together? Fear Of Missing Out, or FOMO, is a term that’s been thrown around for a while. Blame it on the Millenials, or blame it on social media. But the truth is, as event planners, we all wish we could snap our fingers and make everyone in our target audience feel it.
The modern workforce is increasingly populated by millennials. They have the IT skills, creativity and energy to keep modern corporations growing successfully. However, keeping these young workers interested and properly motivated can be challenging. Unlike older workers, these young professionals need more than financial incentives to keep them interested in a company.
We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer.
Our recent whitepaper developed following a survey of meeting planners, Tech-Savvy Planner Secrets , digs into some of the common challenges planners face when using event technology. One major insight is that 40 percent of survey respondents thought their attendees don’t understand why downloading an event app is worthwhile. The lesson here: it doesn't matter how much cutting-edge technology you pack into your app if you don't market it well.
Tahira Endean, head of events for Society for Incentive Travel Excellence, recounts how she made connections at a recent conference where she knew nobody, and nobody knew her. I frequently attend events solo, as a participant or as a speaker. But it had been more than a decade since I attended an event where I did not know even one other person who was attending.
You better make sure your phone is working, because it’s time to talk bad event tech! And more specifically, good event tech that ended up going bad. You already know this podcast is here to bring you all the latest news about event technology. But this week, we decided to change things up a little bit and talk about the awesome tools that for some reason went south.
What are sales incentives? Sales incentives can be any kind of compensation or reward provided by an employer to drive productivity, more specifically, the selling of goods or services. And sales incentives have evolved over the last 25 years, as all things to do. If you could take a time machine back to the 1990s and join a sales team, there would be a 25 percent chance that your compensation package would include some kind of non-cash reward.
Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.
The right speaker will add a great deal of value to your event. The best person for the job will attract attendees, engage your audience, and offer education and inspiration that people can’t get anywhere else. Of course, even the most hard-to-get, A-list speaker might not actually be the best match for your brand or event. How can you tell if a speaker will be a good fit?
Because it was an event with so much to unpack, today we’re bringing you the IMEX America 2019 highlights! But this time around, we’re doing it Event Brew style. You already know this is the best podcast in the industry to learn what event professionals talk about behind closed doors. It’s your time to relax and get to the nitty-gritty of all the hottest topics and trends, unfiltered.
Does it ever seem like you’re spending way too much time in meetings, burning through valuable time that you could’ve used to actually work? Do you leave these meetings confused and unsure what you’re next steps should be? You’re not alone. Executives report spending an average of nearly 23 hours per week in meetings. But rest assured, successful meetings actually aren’t unattainable.
In a year of transition, HBO, Amazon, Disney, Netflix, the Television Academy, and other heavy-hitters continued to host design-heavy bashes surrounding the award show. Here's a peek inside.
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