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Insights from a recent research project that analyzes the post-pandemic emotional triggers behind making travel decisions. The findings highlight how people today are deciding to travel due to a desire to make human connections, find a sense of belonging, create lasting memories and undertake affordable sustainable actions. These new values of travel are opening up important opportunities for hoteliers and DMOs to create innovative and engaging offers based on quality rather than quantity of tra
Do you need to improve your team’s communication skills? Could you benefit from increased employee engagement or a refocused staff? Do you just want to show your employees some appreciation? If so, it may be time to start discussing how to plan a company retreat! The idea may seem overwhelming at first, but we’ve created this guide to help you along the way.
Ladies and gentlemen, welcome onboard TAAirlines’ Flight PR1 with service from media strategy to crisis management. We are currently third in line for take-off and are expected to be in the air in just a few minutes. In the meantime, we ask that you please fasten your seatbelts and direct your attention to our PR experts as they walk you through the stories that soared to new heights in 2022.
As 2022 draws to an end, we can all agree that it has been, once more, a roller-coaster ride for the hospitality industry. However, there is no time to reflect on this year as everyone is already looking ahead to 2023 and predicting which trends will impact our industry. We have summarized eight dominant trends and three springs of innovation we can’t ignore.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you c
After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We’re talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of 2023 point to a year of purposeful, smart travel inspired by television shows and movie sets, lower carbon footprints, ice baths and magic mushr
Sustainable Transportation in Anaheim Reducing carbon emissions in transportation has been at the forefront of conversations in the meeting industry, and Anaheim has been taking it seriously. Not only for the day-to-day public transportation system in the city, but also for visitors as well. Meeting professionals have options for group and event attendee transportation that can reduce the carbon footprint.
Sustainable Transportation in Anaheim Reducing carbon emissions in transportation has been at the forefront of conversations in the meeting industry, and Anaheim has been taking it seriously. Not only for the day-to-day public transportation system in the city, but also for visitors as well. Meeting professionals have options for group and event attendee transportation that can reduce the carbon footprint.
Next up on our team spotlight series: Account Executive Becca Meyers. Becca has been with us since 2021 covering the Virginia and West Virginia regions. Becca is more than familiar with the travel industry as her family owns and operates Luray Caverns in the beautiful Shenandoah Valley of Virginia. Becca grew up attending tourism conferences and events with her mom where she got the bug to continue to craft her career in the industry.
So, we may have left out one thing when we wrapped up last year. What can we say—we wanted to start this year out with a bang! The Abbi Agency is pleased to announce that we’ve been named Advertising Agency of the Year ($10-50M) by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards, a competition highlighting the best media companies throughout the entire western United States.
Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home. In a recent Event Brew episode on event inspiration , Deanna named Ashley as someone she goes to for inspiration and to bounce ideas off. Eager to learn more about Ashley, we’ve decided to bring her on for today’s #EventIcon episode!
Whether planning private celebrations, non-profit fundraisers, or corporate conferences, the goal of the event planner is to visualize their client’s idea and then bring that vision to life. But how do event planners accomplish this task? What does an event planner do, exactly? In this article, we break down what event planning is. We look at the duties, skills, and experience required in professional event planning, as well as a variety of planning specialties.
Oh, we know. It’s nice to soak up the sun on a two-week jaunt to Bermuda, kiss the Blarney Stone in Ireland or set sail on the Caribbean. But have you ever thought about vacationing in your own backyard? No, not for a week, or even two weeks. Not even a day. Just those sixteen golden hours between 5 pm to 9 am on a weeknight. The gap between your 9 to 5 job ending and your non-working hours beginning.
Following the events of George Floyd’s tragic death in 2020, meetings industry organizations have been actively seeking to engage in the Diversity, Equity and Inclusion (DEI) discussion. In doing so many businesses seek outside help to create an inclusive and diverse work environment. Smart Meetings quizzed Elevated Diversity ’s founder Rhonda Moret, MPI Southern California Chapter (MPISCC) Director of Diversity, Inclusion and Belonging Khris Baizen and MPISCC Director of Education, Event Logist
It’s time for our latest installment of our Get to Know ME feature; this time highlighting our accountant in Traverse City, Kim Kopchick! She was kind enough to sit down for a video interview so be sure to spend two minutes watching it. You’ll see she’s an easy chuckler and likes to look at the positives in life. Thanks, Kim for letting us get to know you better!
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. The wide world of web analytics can be a scary place, but The Abbi Agency is here to help guide you through these treacherous waters!
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
ticketDo you need to boost attendance and revenue at your events this year? Sometimes event planners need extra firepower to boost their events, and the proper pricing strategies can help you increase revenue. It might sound like a sneaky trick, but tiering your ticket pricing is a smart strategy for marketing your events. After all, you want to sell as many tickets as possible, but you must be mindful of margins and attendance numbers.
In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.
The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript.
United Airlines CEO Says Airline Chaos Will Continue In a Q4 earnings call, United Airlines CEO Scott Kirby said that operational collapses like Southwest Airlines’ recent fall from grace will continue given the state of the industry after Covid. “We believe that the industry’s capacity aspirations for 2023 and beyond are simply unachievable. The system can’t handle the volume today, much less anticipated growth,” he said on the call.
Well, folks, it’s a new year. For many, that means resolutions. And for many of those people, it means failing those resolutions within the first month. And there we have it…using the word “fail” right off the top of a new year. There are reasons people often fail at New Year’s resolutions and ways to fix them, as we wrote about in a past blog , but this post is about why failure is not an ending or the opposite of success.
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. The wide world of web analytics can be a scary place, but The Abbi Agency is here to help guide you through these treacherous waters!
As event professionals, we’re always looking to explore new methods, techniques, and technologies to make each event better than the last. Virtual reality (VR) is a topic we often discuss on the Event Tech podcast and has been a technology growing in popularity in recent years. But with the adoption of VR technology comes an important question: will people change their lifestyle to attend VR events?
An American man endangered pedestrians and centuries-old architecture by driving a rental car over Italy’s iconic Ponte Vecchio, claiming he was looking for parking.
As meeting professionals begin to plan events for 2023, Mike Dominguez, president and CEO of Associated Luxury Hotels International (ALHI), joined Editorial Director JT Long for his annual Smart Chat Live! predictions conversation about the trends meeting profs need to prepare for in 2023. You can relive the insights on-demand here , but we grabbed some of the action items below in case you are in a hurry to send that next RFP.
After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. Luckily, we live in an age where there’s an abundance of technological solutions for doing more every day. In this article, we’re looking at ChatGPT for event organizers.
A recent survey of several hundred planners finds that nearly two-thirds are coordinating more one-day off-site events than ever before. With more employees working from home and the costs for all elements of meetings increasing, 65.3 percent of planners responding to a recent survey say that they are coordinating more one-day meetings than ever. Further, 53.5 percent of responding planners say that there has been a “noticeable improvement” in business performance at their companies since face-t
As an event professional, you likely rely on some degree of creativity and inspiration to design events, drive innovation, and make your mark on the attendee experience. But when the creativity wheels aren’t turning, and the inspiration isn’t flowing, it can feel hard to come up with fun or even new ideas and make meaningful progress at work. That’s why in this episode of the Event Brew , the Brew Crew is talking about event inspiration, creativity, and innovation.
Skift Take: Booking a big-name speaker for your event attracts attendees. But if that speaker has to cancel, it's crucial to have a contingency plan in place. PCMA Convening Leaders led by example. — Andrea Doyle Read the Complete Story On Skift Meetings.
What attendee doesn’t love the red-carpet celebrity treatment? Last week, Visit Greater Palm Springs restarted a tradition interrupted by Covid of providing meeting professionals with VIP treatment at the International Film Festival at Palm Springs Convention Center. The celebration of storytelling started 33 years ago when then-resident Sony Bono thought it would be a good idea to attract attention to the area.
Every enterprise today has access to technology, information, capital, and even talent (though they may have trouble retaining it). So what is it that separates high-performing organizations—those able to retain and engage the best people, and operate at a consistently high level—from their struggling peers? Recent research studies from Harvard and the U.S.
Not too long ago, I had the opportunity to sit down with the owners of a cool new tour business in Chile named Evoluzion (regular readers of this blog may remember that we are currently working out of Santiago, Chile.) They’re like most tour operators. They love tourism and they love their country.
It’s no secret that inflation is out of control. As of November 30, 2022, inflation in the U.S. clocked in at 7.11% — and consumers are feeling the pinch at the grocery store, gas pump, and even eCommerce stores. Customers are trimming their budgets, and that’s bad for business. If you sell a non-essential product or service, you could find more customers churning out thanks to inflation and recession rumors.
Thirty Nine Restaurant, located within the First Americans Museum in Oklahoma City, serves up dishes filled with Indigenous ingredients. When chef and food historian Loretta Barrett Oden founded the Corn Dance Café in Santa Fe in 1993, it was heralded as the first restaurant in the United States to showcase the Indigenous cuisine of America. At the time, “you could go to any city in this country and find Mongolian barbecue, Italian, French, everything,” said Oden, a member of the Citizen Band Po
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