July, 2018

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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Welcome back Traverse City Film Festival!

Motivation Excellence

The Traverse City Film Festival is back. Held every year at the end of July, this annual event was created in 2005 to help “save one of America’s few indigenous art forms—the cinema.” The mission of this non-profit organization, co-founded by Oscar-winning film director Michael Moore, is to show great movies that represent excellence in filmmaking; in particular, independent films and documentaries that make you think.

MICE professionals

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5 Tips for Planning Fundraising Events That Exceed Expectations

Social Tables

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. As a fundraising enthusiast, I’ve worked with thousands of fundraising events of all sizes to help create an incredible donor experience and raise more money.

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How to design for powerful connection and learning at large meetings

Conferences that Work

Although you’d never guess it from reading meeting industry trade journals, most meetings are small meetings , and this is a good thing if you want effective and relevant connection and learning to take place. Large meetings stroke owners’ and leaders’ egos, can supply impressive spectacle, are appropriate places to launch campaigns and mass announcements, and can be very profitable.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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It's Time to Re-invent Networking [VIDEO]

Eventtia

“How to Overcome Your Fear of Networking Events,”. “5 Hacks for Overcoming Social Anxiety and Networking Like a Pro,”. “What To Say At Networking Events To Eliminate Awkward Moments”. … These are just a few of the 16,800,000 results you’ll see when you Google “ fear of networking.”.

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Despite Brexit, London is still Europe’s top city for MICE

Travel Daily Media

The post Despite Brexit, London is still Europe’s top city for MICE appeared first on TD (Travel Daily Media) Travel Daily. London. Despite the uncertainty of Britain’s economy post-Brexit, felt by many within the travel industry, there is solace to be found in recent data collected by meetings and events specialists Cvent. This data puts the UK capital at the top of its list of Europe’s favourite MICE locations – for the fourth year in a row.

More Trending

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4 Reasons You Should Switch to an Instagram Business Profile Right Now

Crowdriff

It’s been an eventful few months for Instagram. Sudden changes to its API instantly changed the way businesses operate on the platform, leading to plenty of explosive headlines and think pieces about what’s to come. It’s been a fun story to follow, but for marketers, here’s what you really need to take away from it: If you haven’t already, it’s time to switch to an Instagram business profile.

Fashion 52
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4 Ways to Create an Event Agenda That Personalizes the Attendee Experience

Social Tables

More than ever before, guests are searching for more than just a “traditional” meeting — they want personalized event experiences that will engage them on multiple levels. Not only that: attendees want choices , and to be a part of meetings that benefit not only their specific goals as professionals, but also add value to their lives in a more holistic sense.

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How to help meeting design clients figure out what they really want and need

Conferences that Work

Great — a client who doesn’t know what they want! Recently, a client asked for help designing a new conference. Thirty minutes of discussion with three stakeholders revealed they hadn’t yet settled on the event’s specific purpose, scope, and format. From my perspective this is actually a great problem to have. Why? Because most clients engage me after they are committed to programs and logistics that are not optimum for what they’re trying to accomplish!

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[Webinar] How Your Planner Personality Translates into Personal Attendee Experiences

MeetingsNet

Webinar live date: August 14, 2018 at 2pm ET / 11am PT. This program has been submitted to the Events Industry Council for CMP Preferred Provider review. Webinar live date: August 14, 2018 at 2pm ET / 11am PT. Every person has six fundamental human needs, but we each place a different level of significance on individual elements. The stories and experiences we create to frame our lives, coupled with these core needs, shape the way we view ourselves and the world around us.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Scream if you want to go faster: Warner Bros. World Abu Dhabi launched

Travel Daily Media

The post Scream if you want to go faster: Warner Bros. World Abu Dhabi launched appeared first on TD (Travel Daily Media) Travel Daily. Following our story two weeks ago revealing the imminent opening of the Warner Bros. World Abu Dhabi , it has now been announced that the Yas Island based attraction is now open and welcoming guests as of now. To celebrate the launch, Warner Bros and Miral, the developers behind the theme park, held a special grand opening event which, according to the company,

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Our Best Tips to Finding Engaging Conference Speakers

Endless Events

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience.

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How Visit Indy Achieves 3X Stronger Click-Through Rates on Facebook Ads with Persona-Based UGC Videos

Crowdriff

From the Indy 500 to the world’s largest children’s museum, the capital of Indiana has its fair share of popular venues. Visit Indy’s budget for promoting these attractions, however, hasn’t changed for the last five years, even as its benchmarks and goals continue to rise. . In an effort to do more with less, the DMO has made some major marketing strategy changes in recent years, investing heavily in what works and cutting everything that doesn’t. “2015 was our first year going all digital ,” s

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5 Tips for Planning Fundraising Events That Exceed Expectations

Social Tables

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. As a fundraising enthusiast, I’ve worked with thousands of fundraising events of all sizes to help create an incredible donor experience and raise more money.

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Lessons From Improv: Seeing the Gifts in People and Events

Conferences that Work

Thoughts triggered while rereading Patricia Ryan Madson’s delightful, straightforward, and yet profound improv wisdom. Ooh, this is a hard one for me, but it’s so important for anyone working in the meeting profession. “I can look at a person or event from three vantage points. To see what’s wrong with it ( the critical method commonly used in higher education).

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Navigating Union AV Labor at Venues

Meeting Tomorrow

Holding your event at a venue that requires union AV labor (sometimes referred to as a union facility) significantly increases your labor costs when compared to using a non-union property. In some cases, it’s nearly double the cost. If there’s no way around it, be strategic in the early event planning stages by learning the local union rules and regulations.

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Rediscover Singapore: Three distinct hotels unite to create corporate package

Travel Daily Media

The post Rediscover Singapore: Three distinct hotels unite to create corporate package appeared first on TD (Travel Daily Media) Travel Daily. JW Marriott Singapore South Beach, The St Regis Singapore and W Hotels Sentosa Cove, have tied up to offer a new corporate package, Rediscover Singapore. The new cluster of the three hotels’ sales division launched a brand new corporate package which is valid for all three hotels.

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How To Handle Event Problems Like A Boss

Endless Events

Event problems: we eat them for breakfast. And lunch, and dinner, and dessert too. While we get a constant stream of issues in our line of work each day, it’s also what makes this career so exciting and fulfilling. If you’re getting a bit overwhelmed, maybe we can help? First, know what the top stressors for planners are. Then, learn the top issues we all face.

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How Visit Phoenix Creates a Better User Experience with UGC Website Galleries

Crowdriff

We recently chatted with Chad Hays and Julia Hill of Visit Phoenix about how they updated their website with user-generated content (UGC) to create a better experience for web visitors. After revamping their site with CrowdRiff galleries, Visit Phoenix is now averaging a 40% longer time on page. To hear their full story, you can watch the recording of the webinar.

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BizBash C.E.O. David Adler: How This New Experiential Economy Conference Practiced 'Intentional Humanism'

BizBash

David Adler (@DavidAdler) is the C.E.O. and founder of BizBash. Remember when the iPhone turned us all into story-tellers and revolutionized.

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Create memorable learning experiences and connections at simple workshops

Conferences that Work

I often design and facilitate workshops for association members who mostly haven’t met before. The desired outcomes are for each participant to gain useful and relevant professional insights, and to make significant new connections. During the workshops each participant shares and receives consulting from a small peer group on a current personal professional challenge.

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Navigating Union AV Labor at Venues

Meeting Tomorrow

Holding your event at a venue that requires union AV labor (sometimes referred to as a union facility) significantly increases your labor costs when compared to using a non-union property. In some cases, it’s nearly double the cost. If there’s no way around it, be strategic in the early event planning stages by learning the local union rules and regulations.

Venue 40
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Ras Al Khaimah tourism, fuelled by MICE and adventure, up 14%

Travel Daily Media

The post Ras Al Khaimah tourism, fuelled by MICE and adventure, up 14% appeared first on TD (Travel Daily Media) Travel Daily. Jebel Jais Flight ‘The World’s Longest Zipline’. Ras Al Khaimah Tourism Development Authority (RAKTDA) announced its latest tourism figures yesterday. The data shows that trips to the Emirate by foreign travellers were up by 14% at the end of Q2 2018 compared with the same period last year.

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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. Why not grab some ideas from other conferences like E3? The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement.

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Crop, Edit and Style Your Visuals on the Spot with CrowdRiff’s Creative Editor

Crowdriff

These days, a photo has to work overtime if it’s going to cut it in destination marketing. It might have to fit a 1200×628 px Facebook ad today and a 1080×1920 px Instagram Story tomorrow. You might want to add text to it for a Twitter card but leave it au naturel on your landing page. It might need to have the colors brightened to match the bubbly mood you’re going for in your blog post.

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See Where HBO Is Going for Summer Vacation

BizBash

With a pop-up community space opening today through August 19, HBO is bringing seven weeks of L.G.B.T.Q.+ cultural programming to.

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Top 10 Reasons Why You Should Embrace Event Technology

Eventtia

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What’s most important about an event, the gift or the wrapping?

Conferences that Work

While writing about seeing the gifts in people and events I remembered one of my favorite scenes in Love Actually (2003). With his wife shopping nearby, Harry ( Alan Rickman ) impulsively purchases an expensive necklace for his mistress — only to be tortured by the fear of discovery as Rufus ( Rowan Atkinson ) slowly wraps his gift. Watch the 2-minute video clip. ?

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Ring out the bells: Dubai to host world’s biggest wedding trade show

Travel Daily Media

The post Ring out the bells: Dubai to host world’s biggest wedding trade show appeared first on TD (Travel Daily Media) Travel Daily. Dubai is famous for many reasons, from ambitious construction projects such as the world’s tallest building Burj Khalifa and man-made island Palm Jumeirah, to its vast concentration of wealth and, of course, its success as global holiday destination. .

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AI for Events: The Future is Here

Endless Events

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events.

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How Travelers Use Social Media for Travel (& 5 Ways Tourism Brands Can Respond)

Crowdriff

Your future visitors are visual decision-makers. . They love to plan trips based on the places they see in photos — especially the ones their friends post about on social media. From getting inspired by an Instagram post to asking for Facebook recommendations for an upcoming trip to sharing vacation photos on-the-go, social media influences traveler behavior at every step of the process.

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7 Tips to Get the Best Out of Your Teambuilding Activity Provider

BizBash

Whew! You've chosen a stellar company to provide a teambuilding activity designed to bring out the best in your colleagues.

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How to Get Your Attendees To Believe in Your Brand

Eventtia

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Make Event Networking Better For Your Attendees

Endless Events

Event networking can be both a fun and confusing experience. While people love making new friends, it can be awkward at times, especially if there’s no specific venue and time to network. Today’s favorites are all about how to make event networking better. Help your audience mingle by guiding them, maybe through group activities. Smaller sessions also help, which make things more intimate and conducive to interactions.

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Understanding Conference Sponsorship

Endless Events

Finding sponsors for events can be difficult especially if you don’t have a core set of sponsors established. With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. What companies do you know of that can join your event and be of added value? What are your attendees interested in?