December, 2019

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2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

It’s time to dive deep into the world of 2020 event marketing trends! Because it’s December, the next episodes of #EventIcons will focus on what’s to come. And, of course, what these trends mean for our industry. So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.

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Want to Boost Employee Morale? Try Incentive Travel.

Motivation Excellence

Employee engagement is the backbone of any company. They are why your company thrives, and in some cases, why your company struggles. Employee morale is more important than it ever was before. Keeping your people happy can mean better performance and ultimately a better bottom line. According to Forbes, checked-out employees cost U.S. companies up to $550 billion a year.

MICE professionals

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Why you should hire curious people

Conferences that Work

Why should you hire curious people? Because the future of work belongs to the neo-generalist. And neo-generalists are intensely curious. Here’s Harold Jarche, explaining the importance of generalists: Wicked problems need neo-generalists. Neo-generalists defy common understanding. They cross boundaries, and some break them. They see patterns before others do.

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7 Ways to Extend Your Event’s Life Cycle

Stova

As an event planner, your work usually falls into one of the three event life cycle stages: Before the Event , During the Event and After the Event. We all know that engagement is the key to success, and with today’s event tech it’s easier than ever to keep the buzz alive after the doors close. Follow these seven steps to extend the life cycle of your event — and expand your brand awareness.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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5 Valuable Lessons Event Professionals Learned in 2019

Maritz Global Events

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from social media to the over-50 crowd, there was a lot of accessible content that event professionals found helpful. Below are five articles from the Experient blog that were most popular.

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Go ‘The Opposite’: ‘Seinfeld’ Advice for Experiential Events

Special Events

This experiential event expert shares the wisdom of the TV show "Seinfeld," encouraging creatives to take the "opposite" approach.

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More Trending

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The Top Ten Meeting Management Software Programs for 2020

Motivation Excellence

The search for meeting management software can be a bear, and the number of solutions out there is dizzying, so we’ve narrowed down the search for you — to ten programs that are not only easy to use, but also proven to improve productivity and allow your company to scale and work efficiently. Time needed: 3 minutes. The Top Ten Meeting Management Software Programs nTask Use nTask to ensure that you have control over a project from beginning to end.

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How to facilitate a community discussion using fishbowl

Conferences that Work

What’s the best way to facilitate a community discussion? Recently, I had to answer that question at short notice. My task: design and facilitate a two-hour community discussion in response to a bombshell announcement made by the largest employer in my tiny rural hometown of Marlboro, Vermont. The community was in shock. Consequently, I felt it was important to use a discussion format that: Supported respectful dialog from a variety of constituencies; Created an environment that was as saf

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3 Ideas For Event Giveaways in 2020

Stova

The right gift or giveaway is the cherry on top of a great event. But in today's world, any old branded trinket or keychain will fall flat. If you want to impress your guests, you have to give them what they really value. Read on for our three suggestions on how to delight attendees with the right giveaway this year.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Maritz Global Events

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective. Imagine this scenario: you walk into the opening reception of a large conference, and quickly realize you don’t know a soul.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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A PR Pro’s Publicity Tips for Event Planners

Special Events

Defiant Public Relations CEO Sabrina Hutchinson shares secrets for getting valuable publicity for special events

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The 2020 Event Design Trends That Will Define The New Year

Endless Events

The trends keep on coming, and today we’re tackling 2020 event design trends! Ahead of the new year, the #EventIcons team is laying down the foundation for what’s to come. And we’ve already covered business and marketing trends, so it’s time to get a little more creative. Design is always one of the most exciting topics we cover on the show.

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Your Guide to Vendor Management

Motivation Excellence

When you think about the people who are most important to your business, what are the groups that come to mind? Customers and employees are probably at the top of the list, and rightly so. You don’t have a business without either of them. But what about vendors? Problems with a vendor can disrupt even the most well-structured of businesses, and that kind of disruption stresses your employees and often spells disaster for your clients.

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Give meeting-goers many options!

Conferences that Work

Today’s meetings need to give meeting-goers many options, not just a few. But this doesn’t mean filling the conference program with every conceivable session topic. To be enjoyable and productive, meetings need white space : free time for attendees to do what they want and need to do. When we preschedule an entire conference program, each attendee’s only remaining choice becomes which sessions to attend.

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How to Use Data and Analytics to Plan a More Impressive Event

Stova

Editor's Note: This is a guest post contribution. Author bylines and information are found at the end of each post. To learn more about submitting guest content to the MeetingPlay Blog email Lori.E @meetingplay.com.

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How to on-board a top-notch events team

Eventtia

To organize a successful event, you need to enlist a dream team of events experts who are willing to invest their time and expertise in helping manage an event. Whether you're planning a small meeting or large scale event, these experts can get the job done to create an excellent attendee experience. Integrating a team where everyone is considered an expert can be a challenge.

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Getting Burned by Attendee Churn? What It Is and Why it Happens

Maritz Global Events

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn. A little is expected. A lot raises eyebrows in the executive offices, which is something no one wants to experience.

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How to Choose Event Technology, Should Cost be the Main Factor?

Endless Events

Today on the Event Tech Podcast we are talking all about how to choose event technology and why cost should not be the sole deciding factor. Recently, 65% of planners cited cost as the deciding factor. Cost is always a factor when planning events but if it shouldn’t be the deciding factor when choosing event tech then what should be? Ths topic orginated when Will and Brandt came across the article from G2 Planet , Why Cost Should NOT be the Deciding Factor in Choosing Event Technology (And What

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Event Incentives That Drive Attendance

Motivation Excellence

Whether you’re hosting a gallery opening or you’re a corporation running a business seminar, it can take a lot of effort to market your event. After all of the planning and preparation that goes into an event, it would be incredibly disheartening to have an event with no attendees. By finding the right event incentives, you can encourage more people to sign up and go.

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The first hill is the hardest

Conferences that Work

At the age of 67, after returning from a meditation retreat , I started running daily for the first time in my life. And I soon learned that the first hill is the hardest. Beginnings. It was summer, and I had no idea what I could do. So I began by exploring without expectations. I dressed in my regular sneakers, some shorts, and a tee shirt. I live in a rural town with 60 miles of dirt roads, so I ran out of my home and down the 600′ driveway.

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7 Tips to Help Find Event Inspiration

Stova

Event planning takes a whole lot of creativity, but those new ideas don’t always strike when we want them to. You, your client and your team already know that an event can really boost your audience engagement and work wonders for the buzz around your brand but you might not know exactly what your event should look like. Where do you begin? How do you find event inspiration?

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Why Managing Your Events Data Requires More Than Just a Spreadsheet

Eventtia

Events have been going on for a very long time, so long in fact that they completely eclipsed the software that has been built for them. This is why so many event planners and marketing departments as a whole continue to use an array of different tools to manage their events data.

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Being an Ally for Your LGBTQ+ Wedding Clients

Special Events

Being truly inclusive for wedding couples is a lot more than lip service, this wedding pro says.

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The Future of Events: Event Team Members Of The Next Decade

Endless Events

There’s no time like the present to reflect on the future of events. Was that too meta? Because what we really mean is – what will define the event team members of the next decade? With yet another decade coming to an end soon, the team behind Event Brew decided to put their heads together. And, of course, have a conversation about what they think will change in our industry when it comes to teams.

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7 Tips to Stop Attendee Churn in its Tracks

Maritz Global Events

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future. As we know, attendee churn is your event’s failure to retain guests year over year. Not only is it important to understand what churn is, but you also need to evaluate your event to see why it’s happening.

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“This town is ripe with business opportunities”: Wyndham opens its latest flagship property

Travel Daily Media

The post “This town is ripe with business opportunities”: Wyndham opens its latest flagship property appeared first on TD (Travel Daily Media) Travel Daily. Hotel management firm Wyndham Hotels & Resorts has announced the opening of its flagship Wyndham hotel brand in the Royal Town of Klang, just outside Kuala Lumpur, today. Owned by Dwelling Makers Sdn.

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Top 5 Bad Habits That Event Planners Need to Break

Stova

Planning an event takes super powers! At least, that’s how it feels sometimes. When you’re juggling a lot at once, bad habits can form before you realize it. Whether you’re just kicking off your career and looking to put your best foot forward, or you’re a seasoned planner who knows there is always room for growth — these are the five habits event planners need to break (or avoid).

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8 considerations for your events website

Eventtia

Your online presence is more important than ever when it comes to hosting an event. Your website sets the tone for your event and acts as a one-stop destination for your attendees to receive information and purchase tickets. It’s prime real estate for event organizers to get the website design right from the get-go. A great event website educates, entertains, and entices people to attend your event.

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How an Epic Event Challenge Made Team AOO ‘Rebels with a Cause’

Special Events

The AOO team had to react fast to a venue change--and came through for a successful event.

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Refreshing Company Holiday Party Ideas that Will Delight Your Guests

Endless Events

If your corporate party needs a little refreshing you have come to the right place! We are bringing you some new and unique company holiday party ideas that will breathe life into your next event. If you find yourself doing the same thing year after year your employees might be bored or even dread coming to the holiday party. Remember, a company holiday party is a time to bring everyone together and celebrate the year.

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Year End Review From the MICE Team

Atlas Travel

From Jennifer Murphy. We’ve had an exciting year with many wonderful educational experiences, some fantastic training opportunities, improvements in our technology offerings, as well as some new offerings. Amanda Lukowski, Meeting & Event Coordinator learned a lot at Cvent Connect and earned her Advanced Event Management certification. Maureen Santoro, Senior Meeting & Event Manager, was able to travel to Chicago to attend M&I Forums, where she met with industry suppliers from all ov

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ITB China, The Society for Incentive Travel Excellence promote MICE and corporate travel

Travel Daily Media

The post ITB China, The Society for Incentive Travel Excellence promote MICE and corporate travel appeared first on TD (Travel Daily Media) Travel Daily. The event and meetings industry is expected to grow at a steady 8% rate in 2020, according to a recent CWT report “2020 Future Trends in Meetings and Events”. Capitalising on the said growth, ITB China and The Society for Incentive Travel Excellence (SITE) announced their strategic partnership for the upcoming travel trade show set to take plac

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November Highlights from Around the Web

Stova

We're sure you have a great list of event industry influencers that you follow on social media.

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Allocate a Winning Event Budget in 5 Steps

Eventtia

Your budget is the biggest indicator as to where your event is heading and ultimately how successful your event is going to be. This is why effectively allocating your budget can make or break any event. Now the big question is, how do you go about achieving this?

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Building Cohesive Themes for Your Corporate Events

Special Events

Tap into the rewarding world of corporate special events with these six solid strategies.

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