October, 2022

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. What does it entail? There is no one-size-all approach in a world of diverse and versatile events.

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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

IMEX America in Las Vegas returned to pre-Covid numbers this week. An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers.

Attendee 293
MICE professionals

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Google Analytics 4 Webinar

Advanced Travel and Tourism

Got questions about GA4? We have answers! Join Advance Travel and Tourism and Southeast Tourism Society as we discuss everything your tourism organization should know about the transition to GA4. This is an introductory session for you to learn the what is changing and how to train your stakeholders on new metrics. Download the form below to access the webinar. * indicates a required field First Name * Last Name * Email *.

Tourism 246
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Winners of the Destination of Sustainable Cultural Tourism Awards 2022 revealed

ETC Corporate

The winners were announced during the Award ceremony that took place in Krk, Croatia, on 20 October 2022. The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The theme of this year’s edition was ‘ Relaunching European Tourism.

Culture 246
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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Do U.S. incentive planners care enough about sustainability?

Pádraic Gilligan

Padraic Gilligan, Chief Marketing Officer, SITE & SITE Foundation Divided by a common language When I reflect on the content of some recent conferences, webinars and podcasts, I’m reminded of George Bernard Shaw’s much quoted comment about the US and Great Britain being “two countries divided by a common language”. The great divide, this time, Read more » The post Do U.S. incentive planners care enough about sustainability?

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23 Webinar Best Practices to Drive Attendance and Engagement

Social Tables

The most successful webinars are specific, interesting, and engaging. They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow?

More Trending

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Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University. Global DMC Partners (GDP), the network of independently owned destination management companies, launched GDP University.

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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

With websites like Airbnb, STRs have boomed in popularity. And with a few taps on a smartphone, anyone can schedule days, weeks, or months at a rental in their target destinations. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

Marketing 246
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Europeans embrace intra-European travel in spite of growing cost-of-living concerns

ETC Corporate

Interest in intra-European travel reaches its highest point (62%) since September 2020 More Europeans (40%) anxious about rising travel costs amidst global economic crisis 40% of Europeans are worried about increasing travel costs in light of the ongoing cost-of-living crisis. Nonetheless, the appetite for travel among Europeans is growing with 70% planning a trip in the next six months.

Travel 227
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TIS2022 to define the future of global tourism

Travel Daily Media

The post TIS2022 to define the future of global tourism appeared first on TD (Travel Daily Media) Travel Daily. TIS – Tourism Innovation Summit 2022, the technology event for travel and tourism professionals, returns to Seville (Spain) from 2 to 4 November. TIS2022 will address 5 strategic axes for the industry: innovation, recovery of traveller confidence, digitalisation, sustainability and inclusive tourism, which summarise the challenges that tourism businesses and destinations are faci

Tourism 129
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Office Budgets Reallocated to Offsite Meetings

Skift Meetings

Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. — Andrea Doyle Read the Complete Story On Skift Meetings.

Meeting 127
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Event Sponsors: 9 Proven Tips To Find The Perfect Sponsors

Endless Events

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. How can you boost your margins? Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check.

Sponsors 296
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State of Virtual Meeting Tools

Smart Meetings

Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior.

Meeting 276
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Building good habits: How I taught this old dog new tricks

Conferences that Work

Leonard Cohen wrote “There is a crack in everything. That’s how the light gets in.” One bright silver lining of the COVID pandemic is that it’s given me an opportunity to build good habits. Habits that I’ve struggled for years to create, because personal change isn’t easy. Though I’m in my 70’s, I’ve found that I can teach this old dog new tricks!

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3 Formats for the Next Generation of Panel Sessions

Convene by PCMA

Industry panels can make a big impact at conferences — if they are presented in new and creative ways. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel.

Panel 116
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Innovating corporate travel programs for their business travellers

Travel Daily Media

The post Innovating corporate travel programs for their business travellers appeared first on TD (Travel Daily Media) Travel Daily. New report from GBTA and Deem examines the balance between employee travel satisfaction and corporate cost and policy objectives, and the role innovation can play. As business travel continues its steady return and recovery around the world, what does the landscape look like now for both companies and their employee travellers?

Travel 118
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How to Deal With Conference Scams

Skift Meetings

Skift Take: As in-person meetings and events come roaring back, so do the bad actors looking to rip off your attendees, your sponsors, and your organization. Be on the lookout for these common conference scams so you can stop the scammers before they do any lasting damage. — Sue Pelletier Read the Complete Story On Skift Meetings.

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What Would We Have Changed in Event Tech?

Endless Events

A lot has changed about the world in recent years. It’s not always helpful to ruminate on what we should have done, but today Will and Brandt do precisely that. In this episode of the Event Tech podcast , the tech duo looks back on 2020 and 2021 and considers how they would do things differently if they had to relive the pandemic. Reshuffling Responsibilities.

Platform 194
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New U.S. Privacy Laws Will Give More Power to Meeting Attendees

Smart Meetings

Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws. These separate privacy acts go by different names, but they aim to accomplish the same things, namely, giving the consumer more control over what is done with their information. The new laws will bring these U.S. states’ data privacy regulations closer to the European Union’s Global Data Protection Regulation (GDPR), which passed in 2018.

Attendee 264
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Everything You Need to Know About GMID 2023

MeetingsNet

Date, theme, leaders, and resources are lining up for next year’s Global Meetings Industry Day. Mark your calendars. After the “Meet Safe” theme of 2022, the recently announced “Meetings Matter” theme for the 2023 Global Meetings Industry Day gets back to the event’s original ambition: to make elected officials and business leaders aware of the value that meetings, trade shows, incentive travel, conventions, and other events bring to people, businesses, and communities.

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How to Eat Sustainably While Traveling

Solimar International

Fall intern Megan O’Beirne has worked as a sustainability professional in the luxury hospitality industry, first in Laamu Atoll, Maldives and then in Cartagena, Colombia. Given her vast international experience and passion for the environment, she has adopted what she calls her “food philosophy” in regards to food on the road. Read on to find out her thoughts on how to eat sustainably while traveling: We all grapple with the question of what to eat while traveling.

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PATA gears up for its Annual Summit in UAE

Travel Daily Media

The post PATA gears up for its Annual Summit in UAE appeared first on TD (Travel Daily Media) Travel Daily. The Pacific Asia Travel Association (PATA) has announced the programme for its 2022 Annual Summit set to take place from 25-27 October 2022 in Ras Al Khaimah, UAE. Exploring the theme ‘Reconnecting the World Sustainably’, the programme covers critical industry topics such as destination resilience, sustainable travel recovery strategies, supporting women in micro, small and medium sized e

Panel 105
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How to Combat the Rising Cost of Meetings 

Skift Meetings

Skift Take: Skyrocketing costs are putting unprecedented pressure on meeting and event professionals to stay on budget and still produce successful events. However, there are ways to alleviate the added costs. — Anna Huddleston Read the Complete Story On Skift Meetings.

Meeting 122
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Boost ROI With Better Event Branding

Endless Events

You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. Without event branding, your attendees won’t learn anything about your business or products — which would waste time and money, wouldn’t it?

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and c

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Connection, attachment, and meetings

Conferences that Work

A teacher recently advised our daily meditation group to seek “connection free from attachment” This is a wise practice for me. But what does it mean in the context of meetings? Surely we sometimes become attached to people we meet? Isn’t creating and strengthening attachments one of the desirable functions of meetings? So what is the relationship between connection and attachment when people come together?

Meeting 107
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MICE in Malta

Travel Daily Media

The post MICE in Malta appeared first on TD (Travel Daily Media) Travel Daily. Accessible, versatile, flexible and dynamic, the Maltese Islands have seen an increase in M.I.C.E. visitors in recent years and hopes to draw more M.I.C.E. groups from Asia. Rich in history, heritage and culture, the archipelago of Malta, Gozo and Comino has the right infrastructure needed to host conventions, exclusive incentive groups and top executive board meetings.

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Beyond Excel — Project Management Tools for Busy Meeting Professionals

Skift Meetings

Skift Take: Planning pros are starved for time, and any tool that can help with project management is welcomed. But not all are the same. Here we look at some options and the strengths and weaknesses of each. — Brandt Krueger Read the Complete Story On Skift Meetings.

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Designing Hotel and Restaurant Concepts

EHL Insights

Designing Hotel and Restaurant Concepts is a 3-day short course taught on EHL Campus (Singapore) by Youri Sawerschel. A flagship course of EHL’s executive school, it specializes in expanding concept mindsets with regards to hotel, restaurant and retail spaces. By looking at new ways of managing intel design, operations, strategy and services from a creative storytelling and interlinked perspective, participants (often industry professionals – but not always) walk away with new mindsets for futur

Retail 98
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TWT: ‘Ka-Ching’ Say Airline Earnings Calls, Sully Warns of Inexperienced Pilots

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. ‘It Pays to Travel,’ Say Airlines’ Third Quarter Earnings Calls. In October third-quarter earnings calls, four major U.S. airlines (United, Delta, JetBlue and American) all reported a return to profitability despite flight schedules that have been affected by pilot shortages, weather and air traffic control.

Airlines 246
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Easy as Pie: 3 Strategies to Refresh Your Events

Convene by PCMA

Just like a bakery has to refresh its pie offerings to give customers something new, event organizers need to adjust their events to the changing needs of audiences. “We can’t continue to operate as if one version of our event serves all the people we seek to attract.” — Beth Surmont. One of the biggest mistakes I see organizers making right now is that they are reverting to how they used to plan and execute their events and abandoning what the past two years have taught us.

Audience 105
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Six fundamental ways to make a better conference

Conferences that Work

The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.

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GBTA’s milestones for sustainability

Travel Daily Media

The post GBTA’s milestones for sustainability appeared first on TD (Travel Daily Media) Travel Daily. The Global Business Travel Association (GBTA) and its charitable arm, the GBTA Foundation, announced new developments in its commitment, partnering and programming in sustainability to empower the global business travel industry to reduce carbon emissions and build a greener future. .

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Will Force Majeure Cover Business Events Impacted by Hurricane Ian?

Skift Meetings

Skift Take: A hurricane is considered a typical force majeure event, but if a business event is canceled before it makes landfall in an area not under an evacuation order, are you still protected? — Anna Huddleston Read the Complete Story On Skift Meetings.

Events 113