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“Don’t be boring.” A couple of months ago, I coached a virtual classroom full of ten-year-olds on developing the speeches that every kid needs to create annually. I gave them just that one piece of advice in my 15-minute talk. Sure, I’ve got about 200 other ideas for them, but “don’t be boring” was the one that was going to have the greatest impact on their talks.
The two hottest topics in the ever-evolving events industry right now are the long-awaited return to in-person events and hybrid events. But as our hosts Will and Brandt have said time and time again, it’s not about going back to how things were pre-COVID. It’s about embracing the lessons learned along the way and incorporating them into our new events.
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. What is User-Generated Content?
The European Travel Commission (ETC) and MINDHAUS have released the report “Europeans’ attitudes towards responsible travel choices”, which examines the impact of the COVID-19 pandemic on Europeans’ travel choices. The report reveals the opinion of travellers regarding the importance of sustainability for their travel experiences, seasonal and destination preferences, travel frequency, eagerness to welcome tourists and more related insights.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations. Moreover, attendance rates for online sessions can be low: Registrants are less likely to show up, as they may get pulled into meetings or simply forget to add events to their cale
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations. Moreover, attendance rates for online sessions can be low: Registrants are less likely to show up, as they may get pulled into meetings or simply forget to add events to their cale
We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started. Kristin Horstman is a senior director at Salesforce and has been on our show just recently , Johnnie White is the CEO of the American Society of Appraisers, and Rachael Riggs is a WellBeing Leader at Maritz Global Events.
Our next client spotlight features Sam McDuffie from Discover Dahlonega. Sam has dedicated 14 years to the travel industry with jobs at Georgia State Parks and Dahlonega Gold Musiem State Historic Site. Sam is a true Georgia peach as he grew up in Macon, GA and now resides in Dahlonega. Sam’s favorite places to travel are Panama City Beach, FL as well as Maine – his favorite state.
70% of respondents have travel plans in the next six months, with half wishing to visit another European country. The majority of Europeans surveyed (72%) intend to travel between June and September, while another 16% are eyeing autumn travel. Quarantine requirements and sudden changes of rules remain major concerns for Europeans. As Europe opens up after months of lockdowns and restrictions, interest in travel has risen distinctly, with two-thirds of Europeans intending to take a trip by the en
With more than a decade of specializing in travel PR, The Abbi Agency knows what it takes to land our destination clients in the right publications. As publicists, we must be prepared to think on our feet and pivot quickly to keep up with the trends and fast-paced travel industry. Through hosted familiarization tours (FAMs), market research and targeted outreach, we develop strong relationships with journalists in order to identify story angles that reflect our clients’ desired messaging.
Not all personality types enjoy being in the spotlight. Many people prefer not to speak on a subject without thoughtful introspection first, and some prefer not to speak at all. This can make it difficult for leaders to receive the feedback they need from their coworkers and staff. With that said, have you ever wondered when — or why — meeting icebreakers became so popular?
If you haven’t stepped into a field of virtual impressionist sunflowers yourself, colorful images of room-sized starry nights have probably worked their way into your Instagram feed. From Abu Dhabi to San Francisco, abandoned warehouses and empty venues are being filled with projectors that bathe visitors in images from the Dutch master Vincent Van Gogh, sometimes with competing “immersive experiences” in the same city.
Our day-to-day lives have changed dramatically in this past year – both on a professional as well as on a personal level. In today’s episode of Event Brew, Nick, Thuy, and Will will mostly talk about the latter portion of their lives. They will dive deep into social media and how their opinions about it have changed since the beginning of the pandemic.
Why are our meetings still full of lectures? Well, listen to and consider this June 11, 2021 quote from New York City Mayoral frontrunner Eric Adams : [link]. “With new technology of remote learning, you don’t need school children to be in a school building with a number of teachers. It’s just the opposite. You could have one great teacher that’s in one of our specialized high schools teach 300-400 students…”.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
Ahead of the EU Ambassadors’ meeting on 11 June, the European travel and tourism industry associations call on Member States to approve the Commission’s proposal to start lifting travel restrictions in the EU in a coordinated way [1]. After months of lockdowns and a patchwork of measures across the continent, this proposal is very timely. In view of the rapidly advancing vaccination programs and improving epidemiological outlook in Europe, safe travel is possible this summer – fuelled by the str
Real estate developers are the masterminds behind some of the most vital and transformative establishments within a community. They bring new opportunities for work and life; fill a gap in the community; and form partnerships that help build up the brands of other businesses alongside them. Without developers, communities would remain stagnant. At The Abbi Agency, we work with developers ranging from commercial, industrial, residential and mixed-use, each serving a different purpose or fulfillin
A layout can have a massive impact on the overall success of a restaurant. Everything from revenue to reputation to safety depends on it. But a restaurant layout that’s welcoming and comfortable to both guests and employees doesn’t just happen. That’s where this guide comes in. Creating a strategic restaurant layout on your own can be complex.
Las Vegas felt almost pre-Covid over the long holiday weekend as pandemic restrictions eased in Nevada and the Centers for Disease Control and Prevention updated guidance on domestic travel to low risk for the fully vaccinated. AAA Travel named Vegas the top road trip destination over a Memorial Weekend the company predicted would rebound to more than 37 million traveling significant distances nationwide.
We recently talked about the importance of setting expectations for the future when it comes to events. One of the arguments behind our thesis was the fear associated with hybrid, the uncertainty surrounding it, what it means, and what it entails. It’s still a common kneejerk reaction for planners to both shrug and shiver when faced with the mere concept of hybrid.
Here’s my Powerful Panels interview with good friend and meeting panel doyen Kristin Arnold. During our 25 minutes together, we discussed various panel formats, their value, and how to structure and design powerful panel discussions into the larger context of meetings, conferences, and events. Annotated timeline of the video. 0:00 Introduction. 2:30 A brief history of meetings; why lecture formats are still so popular; how panels fit into the larger context of meetings. 5:30 When and how t
Mary started in the Business Events industry almost 30 years ago, working initially in Sales Administration before an opening became available for a Meeting & Trade Show Coordinator. She actively campaigned for the job, enlisting support from colleagues who knew the hiring manager. Although not his first choice, she was so passionate about the opportunity that she was offered the job.
As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in.
The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtual events still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtual event properly. Likewise, 76 percent of businesses agree that email is the most effective virtual event invitation engagement tool.
This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on! This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators.
What is humans’ true superpower? [Hint: We’re not more intelligent than other species.] We can make a strong case that humans’ true superpower is social learning. Why am I writing about social learning on a blog that’s (mainly) about meeting design? Because social (uncovered) learning is the best learning model for conference sessions.
If you’re a creative person, you might think that a career in the hospitality industry would put an end to your inspiration and ideas. It might seem like an industry of staying within the rules and limitations. Maybe you would need to save your creativity for your hobbies. But the truth is, creative minds are an asset to the hospitality industry. People with outside-the-box thinking and unique ideas are able to thrive in this industry and help their employers improve how business is done.
The pandemic-spurred reduction in chip manufacturing has been in the news for months, but on-the-ground effects are becoming startlingly clear just as meeting professionals are planning how to get attendees from the airport to the hotel and back: there’s an unprecedented price increase for vehicles, whether purchasing a new or used car—or renting one.
#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce! Together with the rest of the world, she had to make a quick pivot to virtual events last year.
Planners are now able to create and distribute vouchers for Uber rides or food delivery as part of the event registration process. Meeting technology company Cvent has announced an integration with Uber for Business to provide ride or meal-delivery vouchers to meeting and event attendees. On the planner side, Cvent clients would set up an Uber for Business account and provide the information to Cvent.
AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.
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