April, 2022

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The Digital Divide: Will The Rush To The Metaverse Leave People Behind?

Endless Events

The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly. But what about those who don’t have their own Wi-Fi set up?

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5 Reasons for Embracing Hybrid Experiences

Smart Meetings

Have you returned to planning live events? You might not want to throw out the tools we used to get through the last two years virtually so fast. Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Just because we can meet in person, doesn’t mean that is the only solution.

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Strong appetite for travel in Europe as over 3 in 4 Europeans plan to travel this spring and summer

ETC Corporate

Despite the pandemic and the conflict in Ukraine, European travel sentiment reaches a peak – 77% have travel plans between April and September 2022 Over half (56%) of Europeans planning a trip intend to visit another European country 38% of travel-ready Europeans plan to take an overnight trip between June-July, and another 32% are targeting the August-September period Despite the uncertainty.

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How Hotels and Resorts Can Reduce Their Carbon Footprint

Dana Communications

This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value chain greenhouse gas emissions by no later than 2050. While Marriott’s long list of initiatives is truly admirable and aspirational for many hospitality businesses, you don’t need to be the world’s biggest hotel chain to make strides in going green.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Two novel hybrid meeting formats

Conferences that Work

I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, sticking a streaming camera in the back of the room does not make an in-person meeting hybrid.

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13 Catering Trends to Keep on Your Radar

Social Tables

Food and beverage is perhaps one of the most anticipated elements of any event. With in-person events slowly returning, event planners and caterers alike would be wise to try and make the attendee F&B experience better than ever. Being so, we’ve put together this list of catering trends to help you hone in on what matters to audiences now. Whether you’re planning a wedding, a conference, or an anniversary dinner, these catering trends can help you stay ahead of the curve and craft experience

Trends 151

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Business Events Industry Focus Is Shifting Back to the Future

Smart Meetings

We hear it repeatedly: business is back, events are happening, Zoom fatigue is real…but the reality is, events are not only happening, they’re happening safely. The recent celebration of Global Meetings Industry Day (GMID) provided our industry with an opportunity to step back from the chaos of the last two years and assess not only where we have been, but where we are going.

Events 279
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Survey: Job Stress Pushing Planners to the Breaking Point

MeetingsNet

The latest MeetingsNet research finds that 42.3 percent of respondents have considered leaving the planning profession entirely since 2020. If stress has been a constant weight on your shoulders through two years of pandemic, you’ve got lots of company. New MeetingsNet research, which will be released in full on May 3, found that nearly 46 percent of planners said that their job has become much more stressful since the Covid pandemic began in March 2020, with another 43 percent saying their job

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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below.

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4 Strategies to Guide Your Return to Live Events

Convene by PCMA

At PCMA’s Convening Leaders 2022, the Promenade Stages on the show floor brought speakers in front of attendees in a more intimate way. (Jacob Slaton Photography). David Saef. The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny, and the need to make timely decisions despite many variables and uncertainties.

Sponsors 124
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Working with suppliers and practitioners at meetings

Conferences that Work

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference.

Meeting 118
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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. And as we know, loyalty is one of the most important qualities; not only in our attendees, but also in our employees, partners, friends, and family members. .

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How World of Concrete Pioneered the Return to Big Conventions

Smart Meetings

One of the first big conventions to return anywhere in the world after the Covid pause was Informa Market’s World of Concrete show in June 2021 at the expanded Las Vegas Convention Center. Six months later, almost 37,000 construction and masonry professionals returned to their normal slot in January of 2022. The show took over 632,000 sq. ft. in the still shiny space to learn about new equipment, techniques and trends from more than 1,100 vendors.

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New Report: Business Travelers Plan to Attend Events Soon

MeetingsNet

Among other findings, the inaugural Business Travel Tracker sees 84 percent of respondents expecting to attend a meeting or exhibition within six months. A new quarterly research report from Tourism Economics and J.D. Power on behalf of the U.S. Travel Association made its debut in early April, containing results from 2,600 business travelers who answered questions in mid-March about their 2022 travel plans.

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Turning Interest into Action: Breaking Down Marketing Funnels from Top to Bottom 

Special Events

Unpredictability is best avoided in business, so you must learn how to use each stage of the marketing funnel to your advantage as soon as possible.

Marketing 133
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The New Look of Event Industry Training

Skift Meetings

Over the past two years, many event professionals have reskilled themselves to meet market needs. As a result, industry training has had to adapt by implementing new educational offerings. The Covid pandemic served as a major disruptor of the events industry, prompting widespread restrictions on in-person gatherings across the globe. As a result, event professionals […].

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Free online Participate Lab — May 11, 2022

Conferences that Work

A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats. All are welcome to attend this event at no charge (both CSAE members and non-members). Registration is limited, so register now!

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Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). In the case of learning, that means that the teacher delivers content, while the student learns at their own leisure. It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

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6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically.

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‘A Larger Voice’: How the Pandemic Is Changing Global Meetings Industry Day

Convene by PCMA

The U.S. Travel Association provides graphics like the one above to promote Global Meetings Industry Day, April 7. Global Meetings Industry Day (GMID), Thursday, April 7, was launched five years ago by the 70-member Meetings Mean Business industry coalition as an annual day of industry-wide advocacy focused on raising the profile of the economic value of business events, trade shows and exhibitions, and incentive travel.

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Why Being Number Two Is Second to None

Special Events

David Beahm Experiences Executive Director and Catersource + The Special Event Keynote Christina Matteucci shares her experiences and lessons learned as the second-in-command to one of today’s top event companies.

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Security Flaw at Business Conference Makes Headlines

MeetingsNet

An on-stage incident involving a presenter and attendee raises the question: Can organizers account for every possibility when creating an event’s risk-management plan? CinemaCon 2022, the annual convention and trade show of the National Association of Theatre Owners, drew about 6,000 members to Caesars Palace from April 25 to 28 to preview Hollywood’s upcoming releases and to talk shop with producers, directors, actors, marketing and advertising executives, equipment and technology suppliers, a

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Event Industry Faces These Challenges Getting to Net Zero

Skift Meetings

With corporate giants, financial regulators, and scientists all focusing on the carbon emitted from every sector, now is the time for the event industry to get ahead of the curve. From July, Microsoft, the third largest company in the world, will raise the internal price of carbon by 600 percent. What may seem like just […]. The post Event Industry Faces These Challenges Getting to Net Zero by William Thomson appeared first on [link].

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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Finding, pitching, and keeping event sponsors is not a gamble – it’s a process that event planners need to carefully prepare for.

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Cvent Connect Lays Out Event Tech Roadmap to Meet Growing Hybrid Demand

Smart Meetings

When is a user conference more than an outsized demo? When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. That is exactly what happened when Cvent CEO and founder Reggie Aggarwal took the stage at CAESARS FORUM on Tuesday.

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Take it Outside: 5 Incredible Outdoor Venues in Greater Palm Springs

Convene by PCMA

Few things are as consistently inspiring as the great outdoors—and Greater Palm Springs has plenty to go around. Surrounded by four different mountain ranges and blanketed by 300-plus days of sunshine per year, the area encompasses nine unique cities and towns, all easily accessible from the breezy Palm Springs International Airport. Whether you’re looking for something outside the ordinary for your next event or an outdoor location that can easily accommodate a large crowd, Greater Palm S

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TSE Spotlight: Enchanting Evening Events

Special Events

Every evening features a different venue and event theme, all developed to bring you the latest trends in a setting that also grants you the time and space to connect with friends, peers, and colleagues.

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What it’s like to fly in Delta One Suite

Business Traveler USA

During the past two years, many airlines scaled back their international flight schedules, and travelers missed the opportunity to experience the world’s flagship business class products. For those lucky enough to travel, service had generally been downscaled by pandemic restrictions. Now that travel is rebounding, however, premium cabins are returning to a level of quality that had been put on hold.

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Strained Supply Chain Wreaks Havoc on Events

Skift Meetings

A supply chain bottleneck is impacting all aspects of the event industry. From an increase in food prices and transportation costs to the shortage of microchips affecting hybrid and virtual meetings, event planners are finding open lines of communication and advance deadlines are helping. Initially fueled by the Covid pandemic, today’s “Great Supply Chain Disruption” […].

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Brace Yourselves: Inflation & Recession Are Coming To The Events Industry

Endless Events

The whole world is talking about it, including the Brew Crew: inflation and recession are on the horizon – yet again. In certain industries, it has fully arrived. But since the events industry is so interconnected with the rest of the economy, event profs are also starting to feel the effects of rising costs and labor shortages. We cannot help but wonder and worry: are events going to survive?

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Business Travel Strikes Back, A New Company Culture Dawns

Smart Meetings

Speculations circled overhead at the pandemic’s genesis that the business travel industry ought to fear an irreparable nosedive. In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s white paper, “ Why Business Travel Is the Center of the New Company Culture.” The white paper, released in mid-May, highlighted the piv

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Elevate Your Meeting With Reno Tahoe’s Unique Off-Site Venues

Convene by PCMA

When you combine the Biggest Little City in the World and, one of the nation’s largest alpine lakes you get the magic of Reno Tahoe. The stage is set for a dynamic meeting that attendees will be talking about long after they’re home. The Reno-Sparks Convention Center, which has 600,000 square feet of single-level exhibition and meeting space. It has recently undergone $10 million in renovations and upgrading and is the 39th largest convention center in the U.S.

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Four Steps to Stronger Sales in 2022 & Beyond

Special Events

Sales have always been an integral part of a successful business, but the pandemic has created a defining moment that sets great salespeople apart from the rest. No longer is it a simple matter of speaking to benefits and touting accolades to win a sale; instead, customers expect a deeper relationship when investing significant time and money into a company.

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Why World’s Best Connectors Trusts Eventbrite Boost for C-Suite Conferences and Marketing

Eventbrite

Forget stifling convention centers and rubbery chicken. When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. “Growing up, I remember reading, writing, arithmetic,” says Meredith. “Now if you’re a business owner coming to one of our events, you’re going to […].

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Earth Day 2022: Celebrate with Solimar Projects

Solimar International

Celebrate Earth Day… Everyday! For most people, Earth Day is just another normal day. We might celebrate by posting an aesthetic earth infographic on our Instagram stories or remembering to drop our disposable water bottle in the recycling bin. Our earth does so much for the people of this planet every single day, providing all the essentials we need to live a happy and healthy life.