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Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry. Every little piece, every small thought and detail, from the choice of venue to the catering and the experience we want attendees to have must invariably involve some degree of creativity.
The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Ty Brassie.
As humans, we have an abundance of choices to make on a daily basis. From the type of milk we pour in our coffee to where to plan our next vacation. We often turn to ambassadors, sometimes without even consciously realizing it, to help us make these decisions. It’s in our nature – humans trust other humans. That’s why we avoid restaurants we’ve never visited based on negative Yelp reviews from strangers.
For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. A new ETC campaign “Open up to Europe” has recently started to run across Euronews’ TV and digital platforms, and aims to support the reopening of European tourism and boost travel confidence this summer.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
Our next team spotlight features account executive Adrienne Gates. Adrienne is one of our newest account executives with more than two years of travel-specific sales experience. Prior to working with Advance Travel & Tourism, Adrienne was in the agency world where she also had the ability to work with travel clients. From Robertsdale AL, Adrienne moved north to Birmingham before eventually settling in Mobile.
In the race to plan the perfect hybrid event, you’re only competing against yourself. Gone are the days when every event prof was scrambling to perfect the art of virtual events and become the beacon of digital experiences. If anything, after all the trials and tribulations, we learned to stay united. And as we find ourselves still navigating uncertain waters, new challenges arise.
In the race to plan the perfect hybrid event, you’re only competing against yourself. Gone are the days when every event prof was scrambling to perfect the art of virtual events and become the beacon of digital experiences. If anything, after all the trials and tribulations, we learned to stay united. And as we find ourselves still navigating uncertain waters, new challenges arise.
The phrase “ self-care ” floats around in a realm of terms like “ wellness ” and “mindfulness”—terms we most often see in the marketing of supplements and beauty products. However, most buzz words don’t get an international day of recognition from the World Health Organization, which is suggestive of the deep effects that true self-care can have on daily life.
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. If the numbers are up big, everything is good. If they’re up just slightly there might be questions. If they’re flat or declining, watch out. Numbers have become the currency of travel marketing.
As a consequence of the COVID-19 pandemic, coupled with ongoing challenges posed by climate change and ensuring sustainability, tourism globally is in a critical period of transition. Recognising this, the European Travel Commission (ETC) has released a report: “ The Changing Tourism Environment and Its Impact on the Work of NTOs ”. The study investigates the ways in which European National Tourism Organisations (NTOs) have been evolving over the past decade and provides forward-looking insights
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video. . The stats don’t lie: video content marketing is king in our current times.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event.
We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.
By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. A total of 853 representatives of destination marketing organizations, their supporters and clients gathered at Hilton Baltimore Inner Harbor and Baltimore Convention Center for what was being billed as the “Embrace Disruption” conference.
We’re getting technical. With tech PR, that is. For many, tech PR can be somewhat of a gray area — with so many different players in the game (no pun intended), it’s hard to know if you’re making the right moves. PR has transitioned from a one-hit wonder on TechCrunch to an intensive strategy of storytelling, and the tech boom has been no exception to the importance of brand identity from a consumer standpoint.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. Hubilo’s Events Reimagined has lifted the bar and demonstrated the advancements made in recent months and what the future holds. .
Miek Egberts 1966 - 2021. The world of business events and incentive travel is shocked to its foundations by the sudden passing of Miek Arnolda Egberts, Founder at InspireMe, Monaco and member of the international board of directors of the Society for Incentive Travel Excellence (SITE). Miek was the victim of a fatal road accident near San Tropez, France on Wednesday evening, 7 July, in which her 18 year old son, Federico, was also seriously injured.
Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. But first…. …What’s a hub and spoke meeting? A hub and spoke meeting is one where there’s a central hub meeting or event that additional groups (aka “pods”) of people join remotely.
Brandt and Will are on a futuristic roll! In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in event apps today. When talking about AI, we must be careful: all that glitters is not gold! Many event apps and tools claim they feature AI to lure techy people in, but in reality, they (only) feature predictive analytics or machine learning.
Meeting technology provider Cvent announced today that it is going public with a valuation of $5.3 billion and the ticker symbol CVT for Cvent Holding Corp. The merger with special purpose acquisition corporation Dragoneer Growth Opportunities Corp. is scheduled to close in the fourth quarter of this year will allow the 20-year-old company to raise $801 million to pay down debt and invest in product innovation.
by Lauren, Alli, Dani, and Owen. Thought we were done? We were just getting started. In case you missed it, we recently shared four press-worthy strategies to make headlines for tech PR clients, and we couldn’t help but wrap things up with another round of wisdom – because let’s face it, the possibilities are endless. Read on for four more ways to approach tech PR. .
[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.
Timelines matter. Particularly in the world of events, it’s important to have a roadmap laid out before anything else. What are you going to do first? Which partners should be hired? Should you source the venue and then the speakers? And how many months out are you even beginning to think about your event? These considerations are basic for planners.
The pandemic-postponed 2020 Tokyo Olympic games are just a few days away and perhaps you’re thinking, “How will these venues be used post-event?”. Olympic venues the world over have faced different fates since the games’ inception in the late 1800s, and a stadium’s use, or non-use, after the world stage is gone has been a topic of controversy over the years.
Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do. We can all agree that climate change is a serious issue, but as the event industry comes […]. The post The Heat Is On: How to Bake a Climate Strategy Into Your Event by Shawna McKinley appeared first on [link].
Suffragette Mathilda Joslyn Gage inspired the term “The Matilda Effect,” which refers to the tendency to overlook the roles, contributions, and achievements of women in scientific progress, innovation, and invention. (Courtesy PBS). Women inventors are more likely to create products and medications that address women’s needs, and male inventors are more likely to focus on products for men, according to a study published in Science in June.
The healthcare industry speaks its own special language. One that often doesn’t translate very well into the wider world. That’s where we come in. We know how to illuminate work in the healthcare sector and make it resonate on a human level — to the people whose lives they are touching or whose lives they are hoping to make a difference in. We know how to translate medical/scientific speech into relatable subject matter.
For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer.
PCMA has announced plans for growth by expanding its leadership in key global regions. In an effort to facilitate the growth of business events and PCMA’s community, the organization has appointed a new leader in three regions: Asia-Pacific; Europe, the Middle East and Africa (EMEA); and Latin America (LATAM). “There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges,” PCMA President and CEO Sherrif Karamat said in
The overwhelming majority of air travelers are confident about the safety of their health on board aircraft and support mask-wearing in the near-term. According to a global survey conducted by the International Air Transport Association, 85 percent of respondents believe that aircraft are thoroughly cleaned and disinfected, with 65 percent agreeing that the air is as clean as an operating room.
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