Endless Events

JULY 29, 2021

Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry. Every little piece, every small thought and detail, from the choice of venue to the catering and the experience we want attendees to have must invariably involve some degree of creativity.

Events 334

Events Communications Communications Booking 334

Smart Meetings

JULY 28, 2021

The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Ty Brassie.

Meeting 331

Meeting Planner Booking Retreat 331

The Abbi Agency

JULY 26, 2021

As humans, we have an abundance of choices to make on a daily basis. From the type of milk we pour in our coffee to where to plan our next vacation. We often turn to ambassadors, sometimes without even consciously realizing it, to help us make these decisions. It’s in our nature – humans trust other humans. That’s why we avoid restaurants we’ve never visited based on negative Yelp reviews from strangers.

Tourism 246

Tourism Tourism Social Media Audience 246

ETC Corporate

JULY 16, 2021

For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. A new ETC campaign “Open up to Europe” has recently started to run across Euronews’ TV and digital platforms, and aims to support the reopening of European tourism and boost travel confidence this summer.

Tourism 246

Tourism Tourism Travel Travel 246

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

Advanced Travel and Tourism

JULY 13, 2021

Our next team spotlight features account executive Adrienne Gates. Adrienne is one of our newest account executives with more than two years of travel-specific sales experience. Prior to working with Advance Travel & Tourism, Adrienne was in the agency world where she also had the ability to work with travel clients. From Robertsdale AL, Adrienne moved north to Birmingham before eventually settling in Mobile.

Tourism 246

Tourism Tourism Travel Travel 246

Techsytalk

JULY 4, 2021

Helping your attendees meaningfully connect with each other is on every planner's mind, but what does that look like?

Networking 246

Networking Planner Attendee Events 246

Smart Meetings

JULY 26, 2021

The phrase “ self-care ” floats around in a realm of terms like “ wellness ” and “mindfulness”­—terms we most often see in the marketing of supplements and beauty products. However, most buzz words don’t get an international day of recognition from the World Health Organization, which is suggestive of the deep effects that true self-care can have on daily life.

Healthcare 312

Healthcare Planner Hospitality Meeting 312

The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. If the numbers are up big, everything is good. If they’re up just slightly there might be questions. If they’re flat or declining, watch out. Numbers have become the currency of travel marketing.

Marketing 246

Marketing Marketing Social Media Tourism 246

ETC Corporate

JULY 8, 2021

Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. Intra-European trips are expected to account for over 80% of Europe’s travel in 2021. Downside risks remain, with uncertainty surrounding new variants with the potential to disrupt reopening plans.

Tourism 246

Tourism Tourism Prospect Certification 246

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video. . The stats don’t lie: video content marketing is king in our current times.

Marketing 246

Marketing Marketing Social Media Advertising 246

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

The MICE Blog

JULY 26, 2021

On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. Hubilo’s Events Reimagined has lifted the bar and demonstrated the advancements made in recent months and what the future holds. .

Social Media 162

Social Media Virtual Events Events Audience 162

Endless Events

JULY 27, 2021

We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.

Planner 317

Planner Virtual Events Events Technology 317

Smart Meetings

JULY 15, 2021

By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. A total of 853 representatives of destination marketing organizations, their supporters and clients gathered at Hilton Baltimore Inner Harbor and Baltimore Convention Center for what was being billed as the “Embrace Disruption” conference.

Conference 299

Conference Organization Training Preparation 299

The Abbi Agency

JULY 15, 2021

We’re getting technical. With tech PR, that is. For many, tech PR can be somewhat of a gray area — with so many different players in the game (no pun intended), it’s hard to know if you’re making the right moves. PR has transitioned from a one-hit wonder on TechCrunch to an intensive strategy of storytelling, and the tech boom has been no exception to the importance of brand identity from a consumer standpoint.

Public Relations 246

Public Relations Advertising Production Media 246

ETC Corporate

JULY 22, 2021

As a consequence of the COVID-19 pandemic, coupled with ongoing challenges posed by climate change and ensuring sustainability, tourism globally is in a critical period of transition. Recognising this, the European Travel Commission (ETC) has released a report: “ The Changing Tourism Environment and Its Impact on the Work of NTOs ”. The study investigates the ways in which European National Tourism Organisations (NTOs) have been evolving over the past decade and provides forward-looking insights

Tourism 190

Tourism Tourism Sustainability Government 190

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event.

Registration 174

Registration Advertising Retail Promotion 174

Conferences that Work

JULY 19, 2021

Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. But first…. …What’s a hub and spoke meeting? A hub and spoke meeting is one where there’s a central hub meeting or event that additional groups (aka “pods”) of people join remotely.

Meeting 132

Meeting Online Remote Fashion 132

Endless Events

JULY 19, 2021

Brandt and Will are on a futuristic roll! In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in event apps today. When talking about AI, we must be careful: all that glitters is not gold! Many event apps and tools claim they feature AI to lure techy people in, but in reality, they (only) feature predictive analytics or machine learning.

Event Apps 317

Event Apps Events Training Technology 317

Smart Meetings

JULY 23, 2021

Meeting technology provider Cvent announced today that it is going public with a valuation of $5.3 billion and the ticker symbol CVT for Cvent Holding Corp. The merger with special purpose acquisition corporation Dragoneer Growth Opportunities Corp. is scheduled to close in the fourth quarter of this year will allow the 20-year-old company to raise $801 million to pay down debt and invest in product innovation.

Virtual Events 264

Virtual Events Technology Technology Platform 264

The Abbi Agency

JULY 15, 2021

by Lauren, Alli, Dani, and Owen. Thought we were done? We were just getting started. In case you missed it, we recently shared four press-worthy strategies to make headlines for tech PR clients, and we couldn’t help but wrap things up with another round of wisdom – because let’s face it, the possibilities are endless. Read on for four more ways to approach tech PR. .

Public Relations 246

Public Relations Production Technology Technology 246

Skift Meetings

JULY 1, 2021

Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do. We can all agree that climate change is a serious issue, but as the event industry comes […]. The post The Heat Is On: How to Bake a Climate Strategy Into Your Event by Shawna McKinley appeared first on [link].

Sustainability 131

Sustainability Events Management 131

Convene by PCMA

JULY 19, 2021

Suffragette Mathilda Joslyn Gage inspired the term “The Matilda Effect,” which refers to the tendency to overlook the roles, contributions, and achievements of women in scientific progress, innovation, and invention. (Courtesy PBS). Women inventors are more likely to create products and medications that address women’s needs, and male inventors are more likely to focus on products for men, according to a study published in Science in June.

Publishing 130

Publishing Social Network Panel Consulting 130

Conferences that Work

JULY 5, 2021

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.

Meeting 124

Meeting Online Platform Events 124

Endless Events

JULY 16, 2021

Timelines matter. Particularly in the world of events, it’s important to have a roadmap laid out before anything else. What are you going to do first? Which partners should be hired? Should you source the venue and then the speakers? And how many months out are you even beginning to think about your event? These considerations are basic for planners.

Event Planning 317

Event Planning Production Events Audience 317

Smart Meetings

JULY 22, 2021

The pandemic-postponed 2020 Tokyo Olympic games are just a few days away and perhaps you’re thinking, “How will these venues be used post-event?”. Olympic venues the world over have faced different fates since the games’ inception in the late 1800s, and a stadium’s use, or non-use, after the world stage is gone has been a topic of controversy over the years.

Venue 264

Venue Sports Culture Location 264

Business Traveler USA

JULY 22, 2021

The overwhelming majority of air travelers are confident about the safety of their health on board aircraft and support mask-wearing in the near-term. According to a global survey conducted by the International Air Transport Association, 85 percent of respondents believe that aircraft are thoroughly cleaned and disinfected, with 65 percent agreeing that the air is as clean as an operating room.

Travel 126

Travel Travel Government Airlines 126

Eventtia

JULY 19, 2021

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors.

Sponsors 118

Sponsors Planner Virtual Events Online 118

Special Events

JULY 30, 2021

Batch working is one of the most effective time management strategies to add to your arsenal if you haven’t already tried it out. By dedicating time and focus to working on one task, you’re able to be more productive and find a flow that maximizes your productivity.

Production 116

Production Management 116

Conferences that Work

JULY 26, 2021

Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true! In his memoir, English actor and writer, Stephen Fry , expresses an extreme version of what many have experienced: “Sticks and stones may break my bones, but words will always hurt me.

Speakers 118

Speakers Conference Booking 118

Endless Events

JULY 15, 2021

For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer.

Certification 317

Certification Events Panel Audience 317

Smart Meetings

JULY 29, 2021

PCMA has announced plans for growth by expanding its leadership in key global regions. In an effort to facilitate the growth of business events and PCMA’s community, the organization has appointed a new leader in three regions: Asia-Pacific; Europe, the Middle East and Africa (EMEA); and Latin America (LATAM). “There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges,” PCMA President and CEO Sherrif Karamat said in

Training 246

Training Conference Organization Networking 246

Business Traveler USA

JULY 17, 2021

WHERE IS IT? About 25 minutes from Birmingham’s airport and in the heart of Homewood, this hotel is convenient to blocks of great shops and cafes. It is popular with meeting groups and social functions with downtown Birmingham a short drive away. WHAT’S IT LIKE? Modern design and impressive artwork and sculptures abound in this boutique operation, which opened in February 2021.

Booking 126

Booking Travel Travel Meeting 126

MeetingsNet

JULY 9, 2021

A survey of thousands of former hospitality service workers finds the majority don’t want to return to the field. Meanwhile, hotel companies are actively planning for a new service environment. Two pieces of news this week underscored the emerging labor crisis for hospitality suppliers, which could become a significant issue for the meetings and events that rely on those suppliers.

Hospitality 115

Hospitality Remote Incentives Online 115

Travel Pulse

JULY 25, 2021

As a fresh, Delta variant-fueled surge takes hold, Las Vegas and Nevada as a whole are again labeled COVID-19 hotspots, which residents of other areas are being warned to avoid.

Travel 111

Travel Travel 111

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable.

Marketing 112

Marketing Marketing Advertising Travel 112