February, 2022

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Why Not Zoom: 10 Benefits Of Event Platforms, Explained

Endless Events

When the first lockdowns started in March 2020, Zoom emerged as the go-to solution to stay connected. People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy.

Platform 348
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This Week in Travel: Denver Ditches Mask Mandates

Smart Meetings

In one of the biggest travel stories of the week, Denver has announced that the city’s face covering order will expire on Thursday, Feb. 3, 2022. The order, requiring face coverings indoors or proof of vaccination in lieu of them will not be extended. Rachel Bendick. Denver’s public health order expiration does not impact the federal requirement for face coverings on public transportation, including public transit networks, airplanes, buses, trains, taxis, Ubers and Lyfts.

Travel 312
MICE professionals

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3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity. The truth is that by partnering with a marketing team, sales departments can benefit greatly.

Benefits 246
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Predicting the Near Future of Incentive Travel

Dana Communications

Over the past two years, many of us devoted quite a bit of time to gazing into our crystal balls, desiring to see total industry recovery. Thankfully, lots of our wishes did materialize in real life. But a few? Not so much…at least, not yet. Because here we stand, well into 2022, still contending with continued uncertainty and conditions like major workforce changes.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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European travel demand expected to be just 20% below pre-COVID levels in 2022

ETC Corporate

Europe recorded a 62% decrease in international tourist arrivals in 2021 over 2019 levels, with Omicron disrupting recovery at the end of last year ETC predicts that the share of European travel from the US to return to pre-pandemic levels relatively quickly, ahead of other long-haul markets Airline losses totalled €18.5 billion in 2021 with a staggering 1.4-1.5 billion fewer passengers than in.

Travel 218
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Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.

More Trending

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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

Wouldn’t you rather forget where you are for a moment and feel like you’re there? Spinning slowly in a grandiose ballroom or stepping inside a hotel suite, the ocean view through the doors to the balcony—the next generation of virtual reality (VR) can deliver so much more than pretty worlds through clunky goggles. For event planners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Video is everywhere — and it’s not going anywhere. A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.

Trends 245
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Exploring the 2022 Trends Inside the Solo Travel Trend

Dana Communications

Solo travel is nothing new. In fact, we’ve been blogging about it since 2017. But each year unveils fresh insights about this lucrative niche market—so we’re unpacking the 2022 trends inside the still-going-strong solo travel trend. All The Single Ladies. By single, we’re not (necessarily) referencing relationship status. These on-their-own female sojourners may have a significant other in life, just not along for the trip.

Trends 230
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Omicron travel restrictions discourage Europeans from travelling, but summer prospects are promising

ETC Corporate

Europeans’ intention to travel (61%) decreases compared to spring and summer 2021 but remains stronger than one year ago (54%), demonstrating higher resilience against new COVID-19 waves Fragmented and inconsistent border restrictions in response to the Omicron variant impede consumer travel decisions Early-summer prospects are promising, as Europeans intend to holiday for longer and spend more.

Prospect 216
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Poll: Attendees want more engaging activities

Conferences that Work

I’m a longtime proponent of more engaging activities , participation , and connection around relevant content at events. Sometimes, I feel like I’m whistling in the wind. So I felt happy when I saw the following in a global poll by PCMA of 4,500 members of Generation Z. If you could change something about the business event(s) you’ve been to in the past, what would it be?

Attendee 160
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Event Gamification Guide: Reach Your Event Goals!

Endless Events

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.

Sponsors 317
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What Happens When “Fear” Majeure Is Used to Postpone or Cancel an Event?

Smart Meetings

With ongoing concerns related to Covid variants, a number of businesses and events are re-evaluating whether to postpone or cancel despite the relative loosening of federal, state and local restrictions. So, what happens when there aren’t specific government restrictions to trigger a force majeure event to postpone or terminate an event? Can the more recent trend of “fear” majeure be sufficient grounds to postpone or terminate an event?

Contracts 264
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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Many browsers have already blocked third-party cookies, and Google plans to remove them from Chrome (the most-used browser) in 2023. With this knowledge comes the importance of gathering firstparty data while being cautious about data collection.

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Episode 46: Setting Up Your Live Studio for Success in 2022 with Carrie Ferenac of CNTV

Techsytalk

The event industry is all talking about upleveling the production quality of our virtual and hybrid events, but a lot of planners are not sure…

Planner 130
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Learning Firsthand How to Make Events Accessible

Convene by PCMA

Marketing and accessibility specialist Meryl Evans (right) speaks to a Convening Leaders 2022 audience about making events more inclusive and inviting for attendees with disabilities. (Jacob Slaton Photography). Beki Winchel. I gained so many insights from working with Meryl Evans in preparation for her Convening Leaders 2022 session, “Demystifying Accessibility: How to Make Sure Your Events and Experiences are Inclusive and Inviting.

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Two-Thirds of Pre-Pandemic Jobs That Remain Lost Were in the Travel Industry

Travel Pulse

The U.S. Travel Association reacts to revised Bureau of Labor Statistics data that reveals two-thirds of jobs still lost because of the pandemic were in travel and hospitality.

Travel 134
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Brandt & Will’s Event Technology Trends 2022

Endless Events

This week’s Event Tech Podcast episode is a little bit different. Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. The session was titled ‘Technology Tools and Trends Driving Engagement, Collaboration and Innovation’ And since they talked about event technology trends for 2022 and beyond, the talk is just as relevant today as i

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This Week in Travel: Denver Ditches Mask Mandates

Smart Meetings

In one of the biggest travel stories of the week, Denver has announced that the city’s face covering order will expire on Thursday, Feb. 3, 2022. The order, requiring face coverings indoors or proof of vaccination in lieu of them will not be extended. Rachel Benedick. Denver’s public health order expiration does not impact the federal requirement for face coverings on public transportation, including public transit networks, airplanes, buses, trains, taxis, Ubers and Lyfts.

Travel 264
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How to Plan Newly Popular Smaller Events

Skift Meetings

In many ways, events in a pre-pandemic world focused on the principle of "the bigger, the better.” As the growing trend towards micro-events shows, however, sometimes less is more. Learn when micro-events are the best choice, and how to get them right. Micro-events have recently gained a spot in the limelight due to the sense […]. The post How to Plan Newly Popular Smaller Events by Lisa Jade Hutchings appeared first on [link].

Events 130
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The meeting industry new normal – Part 3

Conferences that Work

The old meeting industry normal is long over, and many event professionals are still hoping and waiting for a new normal. In October 2020 I wrote two posts [1 , 2 ] about what a meeting industry new normal might look like. As I write, two years have passed since the COVID-19 pandemic devastated the world and the event industry. It’s time to take another look.

Meeting 131
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Four Ways Team Building Makes New Employees More Productive, Faster

Best Corporate Events

How long does it take for a new employee to become fully productive? Estimates from different studies vary widely, from six months to eight months to a year to as long as two years. The process of onboarding a new employee (or a current employee transitioning into a new role) can’t be skipped over or short-circuited. As Dick Grote, performance management consultant and author of How to Be Good at Performance Appraisals has said, “The idea of a new employee ‘hitting the ground r

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Is Sustainable Swag Really Possible?

MeetingsNet

Promotional products companies are coming out with more giveaways that you can feel good about. Let’s face it, gift-giving is tricky. One person’s treasure is another’s trash. But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. What’s a gift-buying planner to do?

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Planning Disruption-Proof Events In Times Of Uncertainty

Endless Events

Great event professionals know that it’s vital to always have a plan B ready when planning events. For example, they know how to deal with bad weather at events and how to build a crisis communication plan. However, according to Event Brew , many are yet to master planning disruption-proof events amidst the pandemic – or at least master the way they communicate the unavoidable uncertainty.

Sponsors 317
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Boutique Hotels Riding Mid-Size Meeting Wave

Smart Meetings

One of the long-tail effects of the pandemic could be a downsizing of average meeting attendee lists as some big events go hybrid and bring parts of their audience together in person while larger audiences access content online. At the same time, remote teams are finding that they need to meet in small- and mid-size teams in person occasionally to brainstorm, onboard new employees and build team spirit.

Meeting 246
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11 Trends for Event Professionals to Watch in 2022

Skift Meetings

The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event professionals joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022. Spring is just around the corner, and with it comes the hope that we […]. The post 11 Trends for Event Professionals to Watch in 2022 by Eileen Wennekers appeared first on [link].

Trends 128
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Sustainable Business Practices vs Business Recovery

EHL Insights

In the current business context, most hospitality organizations are finding themselves wanting to strike the right balance of "building back better" without jeopardizing a speedy recovery and keeping sustainable business practices at the heart of it all.

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How Every Employee Can Benefit from Leadership Training

Best Corporate Events

Leadership training isn’t just for leaders. If your organization is thinking about leadership training too narrowly, you could be missing out on big opportunities to improve communication, collaboration, and productivity across your enterprise. Companies often view leadership training as something that’s helpful for new managers, as well as junior managers looking to advance within the organization.

Training 109
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5 Consumer Trends Having an Impact on Business Events

Convene by PCMA

Changing consumer buying habits will affect business events in myriad ways, including attendee expectations for both in-person and digital events. (Jacob Slaton Photography). Accenture starts its recent Insights report with a dramatic statement: “The pandemic compelled consumers — en masse — to shift their expectations more rapidly and completely than we’ve seen at any other time in history [italics added].

Trends 116
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Engagement & Networking At Events With Mark Herschberg!

Endless Events

Events are not simply about delivering valuable content and giving people some time to speak to each other. No – the magic of events lies in the overall experience your audience has. Today’s Event Tech Podcast guest knows this even though he’s not an event prof. But he’s been to many conferences both as an attendee as well as a keynote speaker that he knows all about engagement and networking at events.

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Southern California Experience Proved #Meetingprofs are Unstoppable

Smart Meetings

The rumors are true! Face-to-face meetings are happening again and where better to celebrate a comeback than in West Hollywood (WeHo), where the pool decks sparkle along with the chandeliers and not just the penthouse is suite. The London West Hollywood. In fact, at The London West Hollywood West Hollywood at Beverly Hills where meeting professionals met this week for Smart Meetings Experience Southern California to learn about all the new opportunities for getting back in ballrooms through cura

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Can Events Dependent on Volunteers for Help Survive Without Them?

Skift Meetings

As many associations report declining volunteer and membership levels, leaders say it’s time for organizations to rethink the way they manage volunteer programs and take steps to encourage more participation at meetings. Volunteers are a vital element of keeping association meetings and events running smoothly, but what happens when that pool is shrinking?

Events 125
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What makes an effective digital marketing strategy and how to craft one?

EHL Insights

Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration , the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow fr

Marketing 115
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Three Ways to Build Your Brand + Momentum for Your Business in 2022

Special Events

Whether you have a brick-and-mortar or not, there’s no denying the fact that the modern consumer is reliant on tech to research, shop, and to make important buying decisions.

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The party after the war

Conferences that Work

I hope that one day soon we will hold the party after the war. If the war ever ends. (Remember how it didn’t in 1984 ?). Even if the war ends, there will be more wars. And all tomorrow’s parties. Our pandemic war is an example of Satir’s model of change. With only the silver lining that adversity may lead to growth. Meanwhile, I’m waiting — all of us are waiting — for the party after the war.