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So, we may have left out one thing when we wrapped up last year. What can we say—we wanted to start this year out with a bang! The Abbi Agency is pleased to announce that we’ve been named Advertising Agency of the Year ($10-50M) by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards, a competition highlighting the best media companies throughout the entire western United States.
In its second year since the pandemic, Consumer Electronic Show (CES) roared back to life this weekend at the Las Vegas Convention Center (LVCC), which offers 4.8 million sq. ft. of meeting space. This year’s CES has over 3,000 exhibitors and over 100,000 attendees across the show floor. This year’s event promises something for everyone with it being over 70% larger than CES 2021.
The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript.
Throughout 2022, we discussed how event professionals could talk business and engage with the C-suite. We also talked about trends we witnessed and expected to see in 2023. That’s why we’ve brought Jim Kelley on today’s episode of the #EventIcons. Jim is an experienced leader in the events industry. Currently the Vice President of Marketing and Industry Relations at Fern Expo , he has a long history of working in events, tradeshows, and conferences.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.
Have you upgraded your virtual and hybrid skills? Event technology companies have spent the last 3 years introducing new features and consolidating platforms in an attempt to offer end-to-end turnkey services and robust reporting. But we want to know how you are using the Swiss army knife of online and onsite delivery tools. Please take this short survey, and you could be included in our future-focused survey published in the March Smart Meetings magazine.
Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. .
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you c
Bob Jordan, Southwest CEO. After a firestorm of criticism over the way Southwest Airlines handled the holiday season and weather delays and cancellations, the airline is getting broiled on the fires of internal critiques. In an open letter posted this week on the Southwest Airlines Pilots Union (SWAPA) website , Captain Tom Nekouei, Southwest Airlines Pilots Union 2nd Vice President, wrote: “How did we get here?
Best known as the playground of the rich and famous, Marbella has inspired event agencies time and time again with its prestigious hotels and captivating backdrops. Far more than just a wealthy tourist hotspot, Marbella has become a key destination in the incentive industry, especially following the travel recovery era and we’re delighted to be hosting our first event of the year here.
As 2022 draws to an end, we can all agree that it has been, once more, a roller-coaster ride for the hospitality industry. However, there is no time to reflect on this year as everyone is already looking ahead to 2023 and predicting which trends will impact our industry. We have summarized eight dominant trends and three springs of innovation we can’t ignore.
Where we spend our event budget matters, but meeting professionals already have full-time jobs. Who has time to scour a city looking for locally made products and services from minority-owned communities? That is where Laura Clise, founder and CEO of Seattle-based Intentionalist , steps in. The executive worked with companies on everything from corporate social responsibility to external communications and was at a conference in Atlanta when she realized that the meeting professional’s role requ
We’ve scoured the web for the most innovative corporate events ideas on the block. Be inspired and make your next event really stand out from the crowd.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
Learn about the top trends in travel in 2023, based on research by the Leonardo team. Stay ahead of technology and traveler trends and get ready for the year ahead! The post Top Travel Trends in 2023 appeared first on Leonardo.
Corporate retreats have long represented occasions for staff members to gather in relaxed settings to conduct work duties. But organizing such gatherings poses a challenge for companies that switched to operating remotely during the pandemic, as they strive to find the right balance between staff bonding and work. Whether you are coming together for team building, training or strategizing about near-term goals, corporate retreats are a great way to deepen employee engagement, provide workforce d
Using the Open Space and World Café formats, the 200-plus attendees dig into the topics that are most pressing for them in a free-wheeling, energizing, productive atmosphere. For the International Conference for Software Craft and Testing held annually in Germany—known as SoCraTes—event coordinator Tobias Goeschel has a notably less-complicated job than most other business-event planners have.
Let’s skip the platitudes – it feels good to travel again. It’s finally OK to say it, without feeling guilty, even as the pandemic becomes more of a pesky pebble in our shoe than a bear trap on our leg. Last year was one of ups and downs, as most years are, but I can’t help but feel a more constant upward swing. It may just be that the past couple of years were so dark that positivity feels stronger than before, but it’s also something that we can see with our own eyes. .
Mitchell Doren will oversee and manage day-to-day operations at the newest restaurant and event space located on the Miami Beach Convention Center Campus.
Thirty miles from Chicago , Joliet is one of the largest cities in the state of Illinois, and perfectly situated on the historic Route 66. There’s something for everyone in the charming city of Joliet, IL. Joliet is a diverse community full of surprises, and since it’s part of the hustling and bustling Chicago Metropolitan area, Joliet still incorporates a lot of urban glamor into its populated suburbs.
A recently formed but powerful industry group will push state and federal lawmakers to implement policy ideas designed to benefit the meeting and trade show industry. Here are the group’s policy aims. Whenever the U.S. House of Representatives figures out who its next speaker will be, its members will be able to take up the business of the people. And at least a few of the issues they will deal with are related to the meeting, convention, and trade show industry, because the Exhibitions and Conf
Sadly, resolutions rarely work. In 2016 I wrote about what I call the New Year’s Resolutions Effect. [My example was noticing that thousands of people chose to read my old post about cleaning up email on your iPhone every January.] I shared Tom Stafford ‘s suggestion for maximizing the likelihood that people will make good resolutions and keep them.
Springfield, MA , “The City of Firsts,” is swiftly becoming home for many Bay Staters. In fact, Springfield is also home to about 156,000 people. . And if you’re considering living in Springfield, there are four things you should know. The housing market is very competitive, the median home sale price is $661,000, the average sale price per square foot is $178, and the average rent price for a two-bedroom apartment in Springfield is $1,150.
More than 80% of buyers trust print ads more than other ad formats. There could be many reasons behind this, but multiple studies on customer behavior have revealed that print ads are more credible and trustworthy. At a time when every business is aggressively adopting digital marketing, print marketing could be a low-hanging fruit for … Post Why Are Event Banners a Powerful Marketing Tool for Your Business showed as first in InEvent Blog.
Using the Open Space and World Café formats, the 200-plus attendees dig into the topics that are most pressing for them in a free-wheeling, energizing, productive atmosphere. For the International Conference for Software Craft and Testing held annually in Germany—known as SoCraTes—event coordinator Tobias Goeschel has a notably less-complicated job than most other business-event planners have.
Often called “The Capital of Silicon Valley,” San Jose is an iconic Northern California city. There are countless things to do in the city, whether you visit the Winchester Mystery House, take a guided tour of the Rosicrucian Egyptian Museum, enjoy a game or concert at the SAP Center, or go shopping at Santana Row. . It shouldn’t come as a surprise nearly 1,013,000 people are living in San Jose.
Trade shows provide invaluable opportunities for companies to get in front of potential customers, strengthen relationships with existing customers, generate leads and close deals. But merely attending the show is not enough; a successful trade show marketing strategy requires careful planning and execution. Here are some tips on building an effective trade show marketing strategy … Post Building effective trade show marketing strategy showed as first in InEvent Blog.
Fox World Travel’s VP of Supplier Solutions, Mike Heck provides his Business Travel update for January 2023. Southwest Airlines and Winter Strom Elliott We all know what happened. During the last two weeks of 2022, Southwest canceled thousands of flights, disrupted travel plans for thousands and thousands of travelers, and will be sorting through lost […].
Often called “City in a Park,” Bellevue, WA , is an iconic Pacific Northwest city situated across Lake Washington from Seattle. Bellevue is home to 151,900 people and is known for its array of outdoor activities and its thriving tech industry. As you begin your homebuying or renting journey, there are four things you should know. The housing market is very competitive, the median home sale price is $1,300,000, the average sale price per square foot is $595, and the average rent price
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