Rethinking Incentive Travel in a Changing Social Landscape – lessons from Bowling Alone
Pádraic Gilligan
OCTOBER 25, 2024
by Pádraic Gilligan, Chief Marketing Officer, SITE The leadership of most professional associations—SITE included—are likely familiar with Bowling Alone (2000), Bob Putnam’s seminal work on America’s declining social capital. Association leaders turned to Putnam’s research to better understand the precipitous drop in membership numbers.
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