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Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
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Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
GA4 With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4.
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Feeding the Big Island through hard times There’s something about an uplifting father-son story that beckons our attention. Perhaps it’s the endearing tale of bonding among men who grapple with immense life transitions—the younger finding his way as he comes of age, the elder coping with the passage of time—or perhaps it’s simply a happy ending in a commonly difficult family dynamic that we can’t help but find warm and cuddly.
With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4.
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Melbourne’s star as a top global destination for medical conferences shines brightly, with a massive 48 medical conferences set to take place within the next five years, attracting around 38,000 delegates. One reason Melbourne is the preferred destination for medical conferences is the city’s global reputation as a powerhouse in medical research, combined with impressive medical neighborhoods and event infrastructure.
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A respectful and empowering work culture is essential to success, particularly in the hospitality sector. Oscar Postma, General Manager of Conrad, offers valuable insights into fostering such a culture in Singapore's growing hospitality industry. This article explores his proven strategies and firsthand experiences in building trust, effective communication, and promoting accountability.
In her new position as director of hotel sales at Visit Houston after 15 years in the hotel industry, Melinda Mintz spoke with Smart Meetings about her personal and professional journey. Smart Women in Meetings: Innovator Awards 2022 winner Mintz discusses her gratitude towards mentorship and her desire to pay it forward, the ways in which grit and resilience have been catalysts in her successful career and the aspects she loves about working for Visit Houston to help meeting profs have a stella
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4.
“Making the effort to really understand how your workers are thinking now … is so worth it,” authors Heather E. McGowan and Chris Shipley write in The Empathy Advantage: Leading the Empowered Workforce. (Illustration by Eiko Ojala) This interview is part of our May/June cover and CMP Series story package. Watch for more stories coming soon. An empowered workforce makes the path forward uncertain for leaders, Heather E.
Keira Solon, EdD (MPI Kansas City Chapter), assistant professor of management and program coordinator, events marketing and management at the University of Central Missouri, teases her WEC23 session “Say Yes! Effective & Ethical Negotiation.
Apple is a brand that needs no introduction, and its technological advancements over the years have been nothing short of marvelous! Recently, Apple launched a groundbreaking product – Vision Pro, which is set to revolutionize the events industry. Vision Pro is a cutting-edge technology crafted to enhance the event experience for attendees, planners, and marketers. … Post See the Future of Events with the Apple Vision Pro. showed as first in InEvent Blog.
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The PCMA Foundation partnered with Marriott International and CEMA on a new report, with research conducted and analyzed by creative agency Storycraft Lab, that focuses on constants — truths rather than trends — shaping event design. The field of experience design is a nexus for innovation — we learn about our audiences here, test our products, launch our messages, and drive our purpose.
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¡Descubre la maravilla de San Pablo de Manta, la gloriosa “Capital Atunera del Mundo!” Con su impresionante producción de atún, este encantador rincón de Ecuador se ha convertido en uno de los destinos más destacados para los amantes del océano y los negocios.
[alertsnippet] Today I’m going to be talking about THE magical moment. The moment you have been working so hard for. Someone has arrived at your site! This is one of the most pivotal moments – and you need to make a great impression.
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