2023 Travel Outlook: Drive More Visitors with Value Based Marketing
Advanced Travel and Tourism
JUNE 5, 2023
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
Let's personalize your content