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Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry. Every little piece, every small thought and detail, from the choice of venue to the catering and the experience we want attendees to have must invariably involve some degree of creativity.
The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Ty Brassie.
As humans, we have an abundance of choices to make on a daily basis. From the type of milk we pour in our coffee to where to plan our next vacation. We often turn to ambassadors, sometimes without even consciously realizing it, to help us make these decisions. It’s in our nature – humans trust other humans. That’s why we avoid restaurants we’ve never visited based on negative Yelp reviews from strangers.
On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. Hubilo’s Events Reimagined has lifted the bar and demonstrated the advancements made in recent months and what the future holds. .
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
In the race to plan the perfect hybrid event, you’re only competing against yourself. Gone are the days when every event prof was scrambling to perfect the art of virtual events and become the beacon of digital experiences. If anything, after all the trials and tribulations, we learned to stay united. And as we find ourselves still navigating uncertain waters, new challenges arise.
The phrase “ self-care ” floats around in a realm of terms like “ wellness ” and “mindfulness”—terms we most often see in the marketing of supplements and beauty products. However, most buzz words don’t get an international day of recognition from the World Health Organization, which is suggestive of the deep effects that true self-care can have on daily life.
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. If the numbers are up big, everything is good. If they’re up just slightly there might be questions. If they’re flat or declining, watch out. Numbers have become the currency of travel marketing.
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. If the numbers are up big, everything is good. If they’re up just slightly there might be questions. If they’re flat or declining, watch out. Numbers have become the currency of travel marketing.
We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.
PCMA has announced plans for growth by expanding its leadership in key global regions. In an effort to facilitate the growth of business events and PCMA’s community, the organization has appointed a new leader in three regions: Asia-Pacific; Europe, the Middle East and Africa (EMEA); and Latin America (LATAM). “There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges,” PCMA President and CEO Sherrif Karamat said in
The healthcare industry speaks its own special language. One that often doesn’t translate very well into the wider world. That’s where we come in. We know how to illuminate work in the healthcare sector and make it resonate on a human level — to the people whose lives they are touching or whose lives they are hoping to make a difference in. We know how to translate medical/scientific speech into relatable subject matter.
Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true! In his memoir, English actor and writer, Stephen Fry , expresses an extreme version of what many have experienced: “Sticks and stones may break my bones, but words will always hurt me.
Batch working is one of the most effective time management strategies to add to your arsenal if you haven’t already tried it out. By dedicating time and focus to working on one task, you’re able to be more productive and find a flow that maximizes your productivity.
Editor’s Note : Smart Meetings filed this report from Destinations International’s AC21 in Baltimore, Maryland, but while there, we asked Tammy Blount-Canavan, FCDME, executive vice president and principal of the Destination & Travel Practice with Fired-Up Culture! to share her perspective as an industry veteran seeing many of her colleagues for the first time after a year that took a toll on convention and visitor bureaus.
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
As a fresh, Delta variant-fueled surge takes hold, Las Vegas and Nevada as a whole are again labeled COVID-19 hotspots, which residents of other areas are being warned to avoid.
The Lodge at Sonoma , Autograph Collection, California. The Marriott hotel saw a property-wide renovation crafted in the centered, wild spirit of Sonoma. Updates to its 182 guest rooms include fresh artwork, site-wide decor inspired by the location’s indigenous heritage and outdoor soaking tubs and fireplaces in the property’s Cottage rooms. The resort’s eateries leave nothing to be desired: brand new Benicia’s Kitchen will serve up truly farm fresh fare, while Wit & Wisdom showcases regiona
Lodging demand in the US is predicted to return to pre-pandemic levels by the fourth quarter of 2023, according to lodging industry analysts CBRE. The forecast is based on better than expected results in the first quarter of 2021, plus positive economic and vaccination news. However, due to a crowded lodging market, occupancy rates are not likely to recover until the fourth quarter of 2025.
The pandemic taught us great things about innovation born out of crisis. Now that we’ve emerged on the other side of the pandemic, the events industry is in a stronger position than ever before, thanks to many new technologies designed to personalize the event experience. Every attendee can and should have the privilege of feeling safe and comfortable at a conference or meeting, and planners can accomplish this for them by offering a variety of event formats: virtual, hybrid and in-person.
It’s late January in 2021. Covid-19 continues to disrupt meetings and travel. There is a New York blackout. A NASA scientist hunkered down in his dark garage—the only place he can get cell phone reception—gives his keynote presentation to over 2,000 attendees at the world’s largest space science conference being held virtually from Sydney, Australia.
How we can keep our events healthy and thriving in this and every other new normal we’ll face. Sponsored by Eurofins. Even a scientific testing company integral to the global fight against Covid-19 has experienced the uncertainty of in-person events in the Now Normal. In April 2021, ninety-four Eurofins colleagues gathered at a beautiful Orlando resort, where our events team implemented extensive safety precautions: PCR test (upon entry).
Data can be a gold mine for event marketers. But first they have to know where to find it. “If you can’t measure it, you can’t improve it.”. Peter Drucker’s famous maxim may be something of a business cliche, but it’s as true now as it was 50 years ago. Relying on gut feel will only get you so far. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data i
How we can keep our events healthy and thriving at this and every new normal we’ll face. Sponsored by Eurofins. Even a scientific testing company integral to the global fight against Covid-19 has experienced the uncertainty of in-person events in the Now Normal. In April 2021, ninety-four Eurofins colleagues gathered at a beautiful Orlando resort, where our events team implemented extensive safety precautions: PCR test (upon entry).
New-to-market vendors might seem young and fresh with an eye for great social media and web design, but when you are evaluated against these newbies (because you will be!), make sure your story comes through and the substance of your experience is crystal clear.
United Airlines has announced a conditional agreement to purchase 100 ES-19 electric aircraft, manufactured by Gothenburg, Sweden-based startup Heart Aerospace. Provided the equipment meets the carrier’s safety, business and operating requirements before being placed into service, the new fleet may reach the market as early as 2026. The new aircraft seating 19 passengers and have the potential range of up to 250 miles.
No matter how large or small your travel program is, you have travelers who are affected by your policy decisions. It’s important to think about the individual traveler and their journey to identify areas where there may be pain points. Unhappy travelers can have decreased productivity and overall poor morale , which eventually could cost the company in many ways, up to and including that employee. […].
If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].
lear your mind for great ideas by experiencing “yoga on the water” at Lake Lorraine. South Dakota’s largest city is home to under 200,000 people, but it’s far from small. Settled on the banks of the Big Sioux River, these South Dakotans know about big food and big entertainment, vital parts of any memorable business event. 1. Big Food : If you’ve watched Food Network’s “Diners, Drive-Ins, and Dives,” you know host Guy Fieri loves big food.
When it comes to pitching destinations and story ideas to the media, many travel PR professionals are tempted to stay on the beaten path. It’s safe and comfortable. It’s what most of the big media brands want. It’s not enough, however, to stand out in today’s world. It’s the alternative voices that often have the most interesting and media-worthy stories to tell.
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