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Padraic Gilligan, Chief Marketing Officer, SITE & SITE Foundation Divided by a common language When I reflect on the content of some recent conferences, webinars and podcasts, I’m reminded of George Bernard Shaw’s much quoted comment about the US and Great Britain being “two countries divided by a common language”. The great divide, this time, Read more » The post Do U.S. incentive planners care enough about sustainability?
Incentives are the most exciting part of the MICE (Meetings, Incentives, Conferences, Exhibition) business. The most vivid pre-COVID memories that I have of incentive trips are from experiencing destinations where I got to know their hidden gems, interact with locals and learn about their craft or their culture, and network with other participants. Memories and experiences that are created at a destination outlive any other type or event and experience; for me at least.
The Outdoor Media Summit showed content creators and brands how to promote responsible tourism. By Alli Williams. Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism.
Is Mixing Business & Leisure Still A Major Trend? Is Mixing Business & Leisure Still a Major Trend? There is a new term for mixing business and leisure travel. It is called ‘Bleisure’ or in the corporate travel world, known as a bizcation. It can be helpful for executives to better manage their work and life balance. As a result, the productivity of the employee increases as well as their career satisfaction.
Join us and connect with experts at the 3rd International Conference on Heart and Cardiovascular Diseases”, scheduled on May 05-06, 2025 in Dubai, UAE with the theme of “Novel Progression Towards the Heart and Cardiovascular Research”.
To plan a successful business event, event professionals need to multitask many different things. This can be quite challenging as you work with many others in the hospitality and event planning industry and there are many moving parts. In this article, we will tell you about corporate event planning techniques for MICE. The post MICE Planning Techniques for Incentive Travel Professionals appeared first on Traveler's Q.
The international community of bedload specialists met in Interlaken in late 2021 to address current and future issues regarding the implementation of restoration measures in Switzerland. Wasser-Agenda 21 , a forum and network organisation for Swiss water stakeholders, organised the first International Symposium on Bedload Management which took place at the Lindner Grand Hotel Beau-Rivage in Interlaken from 8 to 10 November 2021.
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. Most of the trends have gotten their own standalone Event Tech Podcast episode already.
Kate Patay, Smart Meetings Smart Style Ambassador and the woman behind the eponymous Patay Consulting for the last five years, recently announced that she is taking a role as director of engagement with Terramar US , a DMC Network Company. Here in her own words is the story behind the decision to shed the event boss mantle and join a team again. Talk about the decision to go back to working for a company.
Over the last two-plus years, we’ve seen our world transformed in ways no one could ever imagine, triggering a personal reckoning. “What is most important to me? Do I feel fulfilled? What brings me joy?” Industry research (you can read about some here , here and here ) has documented these powerful feelings and motivations, unveiling a new focus on mindful travel.
Help us welcome our newest member to the team – Adrianne Glass! Raised in Quincy, Florida, now living in Port St. Joe, Florida, Adrianne was hired as our Account Executive for the state of Florida. Prior to coming on with us, Adrianne was the Marketing Director for award winning DMO Visit Gulf County, FL. She has presented at multiple conferences including Destinations Florida Marketing Summit and Florida Governor’s Conference.
At an award ceremony hosted in Prague by Czech Tourism on November 15, the European Travel Commission (ETC) and Eurail B.V. honoured recipients at the second ever Best European Rail Tourism Campaign Awards. The awards recognise the marketing campaigns that best promoted rail travel as a sustainable tourism model. ETC and Eurail received entrees from national and local tourism authorities.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? Will and Brandt think that the #1 event tech feature should therefore be customer support.
Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . Today, Will, Brandt, and Kyle discuss event chatbots in 2022 and the community model with chatbot expert Chuck Elias.
It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the world.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. You need a little help, and that’s a smart move. Pulling off your biggest event of the year takes a lot of work, so there’s no shame in asking for some help. . A Google search opens up countless event companies.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. What does it entail? There is no one-size-all approach in a world of diverse and versatile events.
Augmented Reality (AR) has the potential to revolutionize how we live our lives, but are we there yet? Will and Brandt are excited to see just how revolutionary AR will be for events. In today’s episode, Will Curran and Brandt Krueger discuss AR for Events. Together, they explore how AR for events can reshape how people interact with each other and their venues.
Like the software industry, the event management industry has tech stacks. An e vent tech stack consists of all the technology that helps an event run efficiently. Event planners often forget to consider whether their tools are suitable for the job and their budget leading to overspending and inefficient processes. Re-evaluating your tech stack can help ensure your events improve and run optimally year after year. .
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Debrief meetings are also a great opportunity to celebrate the event’s success, boosting the morale of your team. Event professionals have to come to follow-up meetings after events well-prepared.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI.
When the first lockdowns started in March 2020, Zoom emerged as the go-to solution to stay connected. People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy.
Now and then, the Event Tech Podcast reviews a certain product or service. This week, Brandt and Endless Events’ Kyle Kocinski do a case study on Remo , one of the top 22 event platforms to use in 2022. The competition among event platforms is stiff these days, so event planners must understand what makes a certain platform stand out from the rest.
After a month-long break, the #EventIcons podcast is back in all its glory! This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Even more importantly, she has founded her own company in 2018.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly. But what about those who don’t have their own Wi-Fi set up?
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on? While you can’t force every attendee to use your event platform or app, maximizing adoption is essential to get more value out of your event.
According to Forbes , in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more and more companies announce layoffs, spending freezes, and low metrics. And these are just a few of several trends in events to keep your eye on. In this episode of the Event Tech podcast, Will and Brandt discuss current event industry trends and the future of events.
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing.
Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. That’s why this #EventIcons podcast has a very special guest, Erica Bishaf. Erica is the founder and CEO of Campfire Social.
Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. And no, this isn’t a trend that’s exclusive to consumer goods. Fifty-nine percent of event planners say environmental responsibility impacts their event plans.
In April, we talked about a recession on the horizon. As the horizon approaches, Will and Nick find that many event professionals are running on fumes. Today, the discussion is all about executing events on a reduced team. . Teams are expected to do more with less as layoffs, downsizing, and budget cuts sweep across the economy. Whether people on your team are sick or no longer working with you, Nick and Will have several ideas on how to avoid downsizing and how to execute events on a reduced
The events industry is exciting, ever-changing, and sociable. It is teeming with various career opportunities. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning?
Technology is advancing at a rapid speed. We all use all kinds of gadgets, software, and hardware products to manage our personal lives. Today, the Event Brew tackles the relationship between personal and professional life as it relates to technology. Have they ever used personal technology pieces for the events industry purposes? . In this short but sweet conversation, Nick, Thuy, and Will share what technologies they happily use in their event lives.
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. How can you track attendee metrics? Or engagement? And how can you get more mileage out of this in-person event?
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
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