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According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. Is SocialMedia Marketing Too Hard? Try This Shortcut.
WHAT IS EVENT MARKETING? Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Follow the SMART goals tool and decide your criteria for event success.
Go about this exactly the same way you would with an AV company for an in-person event. Be educated, ask questions, and look for the best possible deal. In virtual event planning more than ever, technology takes the driver’s seat. The content will be one of the stars of your virtual event.
Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. And this should serve as a good lesson for anyone who doesn’t believe entertainment should be featured in virtual events.
Increase your presence on socialmedia. Experiential events can be a goldmine for user-generated content. socialmedia wall). Similarly, the experience itself should stretch out beyond the event itself. Building a strong community around your brand has become a big trend in the events industry.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. We will also see a rise in using recycled materials for event design.
An engaging conference speaker should be a captivating storyteller in the way they present your event’s content. They should magnetize the audience with their story, all while educating the audience. The people that frequently attend events are those that want to learn and be a part of the process. Live Polling. and Glisser.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Or will a lack of choice force event designers to compromise to fit into the box? Some compare the dynamic happening in event tech to the proliferation of socialmediaapps settled into the big four: Facebook/Instagram, Twitter, Linkedin, Google/YouTube. And we are still waiting for an edit feature on Twitter.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. We will also see a rise in using recycled materials for event design.
This guide makes the exercise easier by defining the 5 best practices for getting your audience glued to your event. You also need to create a way for engagement to happen, ideally via the eventapp. For example, ticket sales can be improved by the trio of socialmedia campaigns, referrals, and follow-ups.
If they’re attending this event because they’re looking for a mentor, a mentoree, education, et cetera, or they’re introverted, they’re extroverted, they’re hybrid. They don’t understand at the senior level new technologies, socialmedia, that kind of stuff.
Video ruled the socialmedia world in 2018. Related : Accessibility Rules: How to Make Everyone Comfortable at Event Venues. What Apps Do Planners Use Most at Events? Smart Meetings tracked the year’s top eventapps by talking to you—industry professionals who put these tech tools to the test every day.
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. . Offer an exclusive eBook to event attendees. . Offering free resources before an event can help attract audience members to your business, event page, or socialmedia pages.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
The images can be used to educate attendees on certain aspects of the meeting, convey instructions on how to navigate the eventapp or another event element, or act as a call to action for something that will help provide a better attendee experience, a prize or gift, or some other benefit.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Educating employees. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. No event exists on its own.
New socialmediaapps are creating rituals that could end the days of scrolling, scrolling, scrolling. Ritualistic Apps If you’ve ever had a dinner companion or coffee buddy look at their cell phone to read yet another new post on a social-mediaapp — or been guilty of doing the same —this trend is for you.
Enhanced digital presence: Leverage socialmedia, live streaming, and eventapps to extend the reach and impact of your event. Hybrid networking opportunities: Facilitate connections between virtual and in-person attendees through dedicated networking platforms and hybrid sessions.
What was the ROI of sponsoring this event? Keeping the question open-ended will help educate you on exactly what the sponsors found valuable. If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment.
First, decide on a primary goal for the event. Sell more of your products/services during the event. Educating your target audience about something. Here are some SMART goals examples for event planning: Receive 100 purchases for products promoted in the event. Get 1000 more socialmedia mentions during the event.
The Spring 2023 research compiles the views of corporate, association, academic, and third-party event planners from around the world. Another interesting conclusion from the responses of the 275 planners, who came from the U.S.,
Establishing clear objectives and goals ensures that the activities you gamify align with the event’s overall purpose and desired outcomes. For example, if your event’s goal is to educate attendees and promote learning, consider including a trivia quiz related to session content to reinforce key points.
They used the event’s meeting app to channel content to participants through a character named “Sparky the AI reporter,” which had its own tile in the eventapp. Within an hour after the event’s conclusion, Rose and his team were already evaluating feedback from the event and providing analysis to the company’s CEO.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. Offer an exclusive eBook to event attendees. Offering free resources before an event can help attract audience members to your business, event page, or socialmedia pages.
Tech that Supports a Direct Analysis As alluded to above, your event technology will be a major factor in your ability to attach real quantitative data to your in-person networking success. Analyzing these metrics can provide a baseline minimum for an event’s networking activity and its outcomes.
Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. Event analytics is like Netflix.
Is it to generate leads, foster networking, educate participants, launch a product, or something else? Utilize email campaigns, socialmedia, PR efforts, and partnerships to maximize visibility and attendance. Marketing and Promotion: Implement a multi-channel marketing strategy to reach the target audience effectively.
Virtual Networking Virtual events should represent all of the networking potential of socialmedia. What might be causing a virtual event to fall short on delivering high-impact connections? What it typically comes down to is a lack of education and a lack of the appropriate set up.
Start a “save the date” campaign on socialmedia and through email marketing. Confirm the schedule of presentations and events. Send out press releases and media pitches. Promote the conference through paid digital and print media. Promote the conference on socialmedia and through email marketing campaigns.
Socialmedia platforms like X (Twitter) and LinkedIn can be helpful here, as comment threads naturally invite discourse and your audience is likely using them to share articles and insights already. Featuring both live polls and live Q&A, Stovas mobile eventapp is a powerful tool for activating attendees during sessions.
Another perk that sponsoring companies can provide is increased exposure for your event. If a customer of a sponsoring company is browsing that particular sponsor’s socialmedia feed and sees that they’ve partnered with you. Customers may attend your event because they trust the sponsoring company.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Event intelligence can be used to improve both their performance and their experience.
Before anything else, it’s crucial to first identify what’s your purpose for hosting the hybrid event first. Ask yourself: Why host this event in the first place? support a product launch, build brand awareness, educate attendees) What unique value(s) can you provide your audience with the event? hybrid event objectives.
Make it Mobile Friendly Integrating a mobile eventapp into your event registration website is essential. billion smartphone users in the world, mobile eventapps are a convenient way to engage attendees and get them to register for your event. With an increasing 6.9
Enliven your event with a socialmedia wall. Socialmedia walls are feeds of user-generated content from social channels. Attendees can share their photos and videos with your event hashtags and get featured on your event’ssocial wall. Continue the conversation via your mobile app.
Criteria to Analyze Best Cvent Competitors Before analyzing the best Cvent competitors, let’s outline the key criteria used for comparison: Industry Niche and Scope We’ll evaluate each event management platform based on its industry focus and primary niche.
Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Analyze your audience’s socialmedia profiles and interactions. It’s a tall order.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Her event industry blog offers insights into event destinations, showcases venues, and assists in planning events. In addition, Graf also includes helpful case studies on planning events in major cities around the globe, providing you with educational content to know what’s going on in the corporate world. ??
Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. Socialmedia offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. Refining your event elevator pitch is an essential and worthwhile exercise.
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