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WHAT IS EVENT MARKETING? Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Follow the SMART goals tool and decide your criteria for event success.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. We will also see a rise in using recycled materials for event design.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. We will also see a rise in using recycled materials for event design.
This is why it’s important to adopt a long-term strategy so that all essentials are taken care of at least a year before the event. Then, you have to start scouting the venue, vendors, and speakers, with your eyes set on a specific date. You also need to create a way for engagement to happen, ideally via the eventapp.
Grouping cybersecurity vendors next to cloud storage providers and IT management software exhibitors not only enhances attendees understanding of the tech stack but also positions these exhibitors as essential components of a cohesive solution. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other.
. • Consider your needs before purchasing an event-management software platform. The major platforms offer everything from marketing and eventapps to registration and attendee metrics. Talk it out with your AV vendor. For our next annual meeting, we’re planning a fully live, in-person event,” she said.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event tech also leads to a better user experience. Also, don’t forget the virtual venue and eventapp!
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Educating your audience.
Sustainable Event Planning Checklist After you set a foundation for sustainable practices, you can focus on planning. Here’s your checklist: ☐ Ensure the vendors you work with use sustainable sourcing and delivery practices. ☐ Partner with venues and vendors with third-party sustainability certifications (e.g.,
First, decide on a primary goal for the event. Sell more of your products/services during the event. Educating your target audience about something. Designer: crucial for all your event’s visual components from stage design, website, emails, and social media assets, among others. Increase brand awareness.
This year, RISKWORLD had drawn more than 9,000 risk professionals from 60 countries to Atlanta for 150 educational sessions, a marketplace with 400-plus exhibitors, as well as an array of social networking events. In addition to e-mailing updates to attendees, RIMS staff used their mobile eventapp to send out push notifications.
Events are all about connection and encouraging attendees to show up as their authentic selves. Adding a similar function to an eventapp and a similar prompt at an event could introduce a new ritual that would encourage attendees to carve out a moment all at the same time for interaction with others.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Educating employees. Depending on your chosen event format, your event budget will vary. Here are some items to include: Event tech software. Food service and other vendors.
By leveraging virtual invitations, registrations, and event materials, organizers can streamline communication while minimizing waste associated with traditional print materials. Mobile eventapps not only simplify logistics but also contribute to a more sustainable event experience by reducing reliance on paper-based materials.
Establishing clear objectives and goals ensures that the activities you gamify align with the event’s overall purpose and desired outcomes. For example, if your event’s goal is to educate attendees and promote learning, consider including a trivia quiz related to session content to reinforce key points.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Consider these findings from our State of in-person B2B conferences report : 68.9%
Collaborate with an audio-visual vendor for in-person and virtual events. A post-event engagement strategy helps you make the most of your investment. Continue the conversation via your mobile app. Modern eventapps are packed with interactive tools for in-person and virtual meetings.
What’s more, virtual presents a price-friendly alternative for events where education is the goal. To this end, savvy planners are being more intentional with event design. Deliver the magic of television-quality productions to live, pre-recorded, and mixed-format events.
Ensure Respiratory and Personal Protective Equipment (RPE and PPE), including face masks, are readily available Make sure you’ve briefed staff, exhibitors, and contractors/vendors with COVID-19 health and safety training and briefings. There are solutions like Evolv that can help you in this area. Effective Public and Media Relations.
Before anything else, it’s crucial to first identify what’s your purpose for hosting the hybrid event first. Ask yourself: Why host this event in the first place? support a product launch, build brand awareness, educate attendees) What unique value(s) can you provide your audience with the event?
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. By using a platform that helps you collect and catalogue this audience and attendee data.
Your eventapp can quickly help attendees find their next educational track or workshop session. 612North Event Space + Catering Source : The Vendry Location: Downtown Capacity: 700 More info: 612north.com Located in the historic Laclede’s Landing Cutlery Building, 612North boosts three event spaces with distinct styles.
Customer B, on the other hand, is at the Awareness Stage, still seeking education about the use of events technology, in general. Based on this event intelligence that you culled during the registration stage, you can then tailor-fit all the succeeding content experiences that these customers will get.
A Robust Mobile App When it comes to personalization, nothing is more powerful than a mobile eventapp; the main benefit being most attendees already have their own device to access it on. A mobile app with a robust toolset often ends up paying for itself. They are ready and willing to help.
The characters should be created from a combination of educated guesses and data. As you gather more data the personas can develop and become more factual using offline analytics such as beacons, NFC, survey data, Google Analytics, mobile apps, live response data, and other tools. How much time and disposable income do they have?
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Secure event management and planning software. Choose an event location and venue. Don’t overlook event listing websites or directories.
Most recently, she founded The Vendry , a community-driven marketplace that helps connect corporate event planners with venues and vendors for their events. She consults with organizations such as NASA, Google, Intel, and more, on projects from product launches to pop-ups, education to enablement, creative to content strategy.
Types of Corporate Events Conferences: Large-scale gatherings focused on industry insights, innovation, and networking, featuring multiple speakers and breakout sessions. Seminars and Workshops: Small to medium-sized events centered on education and hands-on learning. Use Eventtia’s budgeting tools to track expenses.
Eco-Friendly Vendor Partnerships Mindful partnerships weave sustainability through every event thread. These champions set bold targets – picture vendors working toward 27.5% Together, they create events that honor both community and planet through local sourcing and careful resource stewardship.
You can bring AR to your next corporate event in several ways. For example, an AR scavenger hunt adds an interactive element by allowing attendees to scan QR codes or use an eventapp to unlock hidden content, trivia questions, or exclusive prizes as they navigate the venue.
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