Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Eventbrite

AUGUST 13, 2021

Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Whether you’re […].

Event Marketing 98

Event Marketing Organization Marketing Marketing 98

Smart Meetings

FEBRUARY 2, 2024

Continuing Education “In my early career,” Murakami says, “I found mentors and role models that ‘looked like me’ to be limited. In addition to the CMP, he holds the GTP, GLP, CMM and DES designations. Many of these connections have remained throughout the years.” Where is He Now?

Education 264

Education Hospitality Certification Networking 264

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

OCTOBER 19, 2018

Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.

Trade Show 333

Trade Show Events Planner Trends 333

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Smart Meetings

MARCH 25, 2024

A Citywide With a Purpose While the emphasis will be once again on empowering attendees with education about how to manage events more efficiently, it will roll out against the backdrop of a city steeped in deep cultural and historic heritage and a fun San Antonio Riverwalk option for getting out and about.

Trade Show 243

Trade Show Networking Vendor Education 243

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Educate and Delight Customers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

APRIL 23, 2021

Let’s take post-event marketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.

Events 316

Events Virtual Events Social Media Audience 316

Endless Events

NOVEMBER 9, 2020

Is it all about the amazing content and educational value? Of course, there are key virtual event platform features we believe every experience should include. However, the world of virtual events is as new to attendees as it is to planners. When it comes to planning, your goals should be the compass guiding your every decision.

Virtual Events 364

Virtual Events Platform Registration Events 364

Convene by PCMA

AUGUST 7, 2023

Already, it’s been a useful problem-solver when it comes to debugging and an excellent educator — I’m learning functions and new coding languages faster because it explains things in such logical, simple formats. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JULY 31, 2020

Okay, so this blog post isn’t the FULL guide, but we wanted to give you all a little taste of what you can expect from our brand new handbook on virtual events. I know I sound biased, but this might just be the only virtual event guide you’ll ever need! Back To The Basics: Storytelling For Virtual Events.

Virtual Events 317

Virtual Events Events Online Booking 317

Endless Events

JUNE 1, 2021

If I went to an educational conference in person, it was in the hallway where I took away key insights from my colleagues.” “We try to provide some sort of fun through the online as we did at in-person events.” ” So, how do they market their virtual events? Your customers are missing.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Smart Meetings

AUGUST 23, 2023

On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations.

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Trade Show Panel Technology Technology 246

Endless Events

SEPTEMBER 16, 2020

And on the same note, assuring that this audience is educated about the Internet needs on their side is paramount. Virtual event platforms have experienced a boom in the demand, which means there’s plenty of choice for planners. Going For The Wrong Platform. Audience engagement doesn’t end when it’s lights out.

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Endless Events

FEBRUARY 19, 2019

One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event.

Education 197

Education Attendee Audience Event Design 197

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventtia

SEPTEMBER 10, 2020

Many thanks to the co-founders for putting up with all of my crazy marketing ideas! I’ve been with Eventtia for more than four years, and during all that time, we’ve launched a series of exciting initiatives.

Education 111

Education Marketing Marketing Event Marketing 111

Smart Meetings

JANUARY 12, 2023

PCMA’s Convening Leaders gathered 3,300 meeting professionals in Columbus, Ohio, for three days of education, networking and some transformative ideas. PCMA acquired Event Marketing Association-UK, a community of more than 800 corporate event marketing professionals from the United Kingdom.

Panel 228

Panel Publishing Networking Conference 228

Smart Meetings

MARCH 18, 2022

Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

Trade Show 246

Trade Show B2B B2C Training 246

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

MARCH 25, 2024

Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Endless Events

SEPTEMBER 7, 2019

Smart Monday, powered by MPI is a day packed full of education. With over 30 education sessions, keynote speakers, and hands-on workshops you can’t miss out! There are also opportunities to deep dive into topics to earn certificates in areas such as event marketing. Smart Monday . And most is free!

Education 185

Education Speakers Networking Certification 185

Smart Meetings

NOVEMBER 9, 2018

They have arranged their busy home and work lives, traveled, and expended valuable resources to attend your conference, furthering their education about your products and the industry they serve. They are actively engaged with your messages and, if all goes well, they will be glad to hear from you after the event’s conclusion.

Registration 203

Registration Prospect Contracts Contracts 203

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Convene by PCMA

NOVEMBER 18, 2024

The same went for other single-use items used for corporate event marketing, like furniture. Composting is usually so easy to bring on site, as well as recycling,” Analog Events founder and CEO Jordan Kaye said, and it’s very easy to quantify. Not everyone is on board with sustainability and part of Analog’s work is education.

Vendor 59

Vendor Sustainability Events Education 59

Convene by PCMA

FEBRUARY 24, 2025

Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.

Social Media 101

Social Media Media Platform Public Relations 101

Endless Events

AUGUST 24, 2020

So I think a little bit of education is needed in terms of what works well and what doesn’t on virtual events”, he adds. “Or other technologies have been developed very, very quickly throughout these last six months or so. They’ve kind of gone ahead with it because they don’t know better.

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Smart Meetings

MARCH 12, 2019

Spaner, founder, Meeting Matchmakers), exceeds expectations (Jessica Martini, meeting sales director, Visit Anaheim), a one-woman show (Shameka Jennings, director of education and events, National WIC Association), and intellectual philanthropist (Christy Lamagna, visionary, Strategic Meetings & Events).

Meeting 159

Meeting Healthcare Advertising Education 159