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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

SEO 62
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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement.

SEO 141
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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Already, it’s been a useful problem-solver when it comes to debugging and an excellent educator — I’m learning functions and new coding languages faster because it explains things in such logical, simple formats. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.

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The Top 12 Event Planning Certifications

Bizzaboo

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. CSEP: Certified Special Events Professional What Is CSEP Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CMP 2. Learn more: CEM 9.

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The Complete Guide to Event Marketing 2023

Stova

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?