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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).
Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. “We have a large team in our strategic events team. .
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! What does this mean for events?
Estimate how many people you want to attend the event each day to accomplish your event goals – be as realistic as possible. General, breakout, or entertainment? Give as much detail as you can when meeting with a virtual event production company. Virtual Event Platform. Marketing & Engagement.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. And unfortunately, events are energy-hungry creatures. Event Technology: A Worthy Investment.
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. Click To Tweet.
Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. This becomes an increasingly more exciting concept with the advent of virtual and hybrid events.
Infocomm is set to light up Las Vegas starting June 6, and while you’re there make sure to drop by the North Hall, in booth N1646, to join free sessions on everything from AR, convergence, ethics, experiential marketing, and more! Fortunately, in the events field, the very best tend to write and share their experiences for the world.
Before we talk about the importance of having a purpose for your event party and the overall theme of your event, we want to focus on why these additional events and parties matter for your brand. It all rolls down to marketing and building brand awareness. Ideas for Your Next Conference Events.
Creating a schedule of events, including timing and content. Scheduling entertainment. Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment.
Start with your event invite emails by using killer subject lines. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. Are you getting personal enough in your marketing techniques? Be Heard via Influencer Marketing.
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email EventMarketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”
But you need impactful and exciting speakers, an impressive agenda, and unforgettable entertainment. Whether your event is in-person, hybrid, or virtual, your choice of entertainment can make or break your attendees’ experience. Allied Market Research expects the U.S. corporate eventsmarket to reach $510.9
If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Turn up Your Entertainment with These Ideas. Corporate events can sometimes be a little stiff. But with some great entertainment, you could turn them into something awesome instead.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Partnership Marketing is All About Synergy.
Cema (Corporate EventMarketer Association) is a booming community. In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate EventMarketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. Event Details of Haute Dokimazo. Haute Dokimazo. CEMA Summit.
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall eventmarketing strategy or it can be something entirely different.
Throughout the 70 pages, you’ll be able to find information on engagement, sponsorships, entertainment, budgeting, and more. Armed with this virtual event guide , you won’t feel the need to search for anything related to the topic in the near future. ? Back To The Basics: Storytelling For Virtual Events.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Keep the content engaging, entertaining, and straight to the point. If you’re looking to plan a memorable experience that will leave audiences wishing for more, pour some heart into your post-eventmarketing. Remember that you’re now appealing to two very contrasting sets of audiences. Both audiences will thank you!
In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall.
While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.
Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.
Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for EventMarketing Content. Got writer’s block?
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales.
While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning event design and the personalization of the attendee’s journey. Social media is a bit like exploring outer space.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets. then identify this event’s target audience.
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email EventMarketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”
Jordan Kaye is the founder and CEO of Los Angeles–based Analog Events , an experiential marketing agency that has demonstrated its commitment to sustainability by going through the rigorous process of measuring its entire social and environmental impact to become a B Corp–certified company. A red carpet has to be extreme.
Shannon Coldon, director of sales with Caesars Entertainment embodied the enthusiasm that fueled so many statements. “I Claire Smith, vice president of sales and marketing with Vancouver Convention Centre shared her passion for the “incredible impact of meetings” with many of the winners. I love life, my job and my industry!”
That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate EventMarketing Association). Some 38 percent of U.S.
Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Charles-St.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
If not, hire a group of bartenders to mix up delicious cocktails or impress event attendees with a world-class mixologist. Entertainers. If you’ve ever hired a band or DJ , you’ve worked with an event vendor. Spice up your next event with unexpected vendor entertainment. Lodging partners. Graphic designers.
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