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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2B EventMarketing Reloaded.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Make it relevant and fun!
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of eventplanning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. MeetingPlay.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the eventplanning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback. Eventapps.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A customizable event agenda module. A branded eventapp. CRM software.
Read all about the different event management systems available so you can make an informed and impactful decision. How EventApps are Done. Conde Nast enjoys well-deserved supremacy in their niche, and recently their event agency 23 Stories has released a new eventapp. Is it event technology?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Use your eventapp to allow guests to give feedback in real-time.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Accessibility at events has always seemed like an afterthought in eventplanning but that’s a big mistake. Accessibility.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? An event’s ‘why’ is often overlooked in eventplanning, according to a report by American Express Meetings & Events. Planningevents with purpose: the real meaning.
Engaging conference speakers are able to keep the crowd connected and engaged while using the eventapps. Another way of engaging conference speakers work the crowd is that they include eventapps that allow for live audience polling. To keep the audience engaged, the conference speaker can include eventapps like Sli.do
Event planners have three main areas of opportunity to engage with event attendees to ensure overall success: Before, during, and after an event. Pre-event engagement. This stage, like the other two, is a vital part of the eventplanning process. Post-event engagement. Maximize event communications.
By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use eventplanning software that tracks attendee behavior trends and visitor activity on event websites. Incorporate the use of a mobile eventapp.
This consistency and clarity help create a seamless experience for attendees, making it easier for them to understand and engage with the event’s message. Components of Event Branding Event branding is a powerful marketing tool that is used to create a unique and memorable identity for an event.
you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Every event professional has the same goal for corporate eventplanning: to orchestrate an engaging experience that delivers favorable business outcomes. Corporate eventplanning checklists can significantly increase your chances of achieving your event goals. corporate eventmarket — which brought in $95.3
Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2%
This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. Have a Well-Designed and Functional Event Page.
Outline a plan to achieve Americans with Disabilities Act (ADA) compliance for your event — like hiring an interpreter, picking a venue with accessible bathrooms, building wheelchair ramps, and offering special parking to folks who need it. Secure event management and planning software. Choose an event location and venue.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
This rapid evolution has proven beneficial to the events industry. In fact, 90% of event professionals believe that technology can have a significant positive impact on the success of their events. Before advances in event technology, eventplanning was a very manual process.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of eventplanning software to use, and making sure to hit event goals — and that’s just the beginning.
Hotel apps are great tools for the attendees for making reservations, upgrading rooms, finding places to eat around the hotel, and checking in and out. Hotels apps with added discounts are a bonus. Click here for more information on eventapps you can use at your next conference. In-Room Coffee Maker. Promotes Conference.
Event technology provides a plethora of advantages and opportunities to event organizers, who seek to create memorable and engaging events. By incorporating event technology into your eventplanning checklist, you can create a successful and unforgettable experience for attendees and stakeholders alike.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. Today’s episodes is one of our favorites of the year.
For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up eventplanning and hospitality in 2019 and beyond. But what’s driving the effectiveness of eventmarketing, and really, meetings demand as a whole?
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Whether you possess extensive experience in event management or are a professional without a background in eventplanning, this in-depth exploration provides insights to navigate the diverse landscape of event management solutions. A robust API ecosystem enhances efficiency and reduces manual data entry. Is Cvent a CRM?
In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event planners, venues, and attendees alike. It tackles everything from eventplanning, task allocation, and progress tracking. Mobile apps.
While Bizzabo is a popular choice for eventplanning, it’s a good idea to check out other options to ensure you find the right fit for your needs. Whether you’re an experienced event manager or new to eventplanning, this article will give you the information you need to explore different event management tools.
Eventmarketers are no strangers to last-minute changes and crises. Maintaining an update log on your event website will help provide answers for attendees, speakers, and partners who are seeking information about your event. Making the Move to a Virtual Event. COVID-19 has landed.
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