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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Read all about the different event management systems available so you can make an informed and impactful decision. How EventApps are Done. Conde Nast enjoys well-deserved supremacy in their niche, and recently their event agency 23 Stories has released a new eventapp. Is it eventtechnology?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. Social media. How pleased were you with this sponsorship opportunity in general?
However, this bleeding edge technology in AI is not quite ready for mainstream use yet. It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. That is huge!
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of eventtechnology – perfectly fitting for an eventapp company! EventMarketer. MeetingPlay.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. Meeting U – Help people become more productive and comfortable with technology. James Spellos of Meeting U ( @jspellos ).
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
What can you really do with it that will enhance your event? In today’s episode of Whiteboard Wednesday, Brandt Krueger, of EventTechnology Consulting will be walking us through how to use AR and VR at your events. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing.
Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered. So, each team is built out with people adept in event design and execution; in eventmarketing and analytics; and eventtechnology and operations.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
Email as a communication technology hasn’t changed much over the years, except for a few innovations. That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
From our point of view, the eventmarket is due for another round of disruption—whether it’s in accommodation, food and beverage, event design, attendee engagement, or highly effective data solutions. Declining: Overloaded swiss-army-knife eventapps. Subscribe to Our Newsletter!
Additionally, without the right eventtechnology stack, the onsite registration process can stall as event teams run into technical issues or take too long to print badges because of printer errors. To mitigate this, it’s critical to look for eventtechnology built with security and compliance top of mind.
In this article, well share seven strategies and eventtechnology solutions to help you contain costs and get more done in less time while delivering events attendees and exhibitors adore. #1. Event Management Software: Goodbye Scattered Systems Still using event tech tools that dont work in sync?
When researching an eventtechnology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy!
You can even use some of the generative AI in the background to come up with additional versions of what you just wrote — just by changing some of the words so you can start building emotionally engaging marketing, emails, and communications.” Why don’t you have a survey with real-time, free-flowing conversation in your eventapp?”
Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Industry Performance Trends Attendee Experience Trends Meeting Destination Trends EventTechnology Trends Meeting Design Trends. Just as events can partner with rideshare apps, so too can venues on a long-term basis.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g. Need help with eventmarketing?
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 3. Read Now 4. Read Now 4. The best part?
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Virtual and hybrid events rely more on technology than in-person events did previously.
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