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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Maybe you are currently using an assortment of tools to cover your event management needs.
If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. And don’t forget to use our free event planning checklist to make your life easier! B2B EventMarketing Reloaded. Click To Tweet.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an eventapp. This is a great way to ensure attendees become participants at your event.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: Interactive Live Event Entertainment .
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Eventapps.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. ROI Goals for EventOrganizers.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Event Trends: Interactive Live Event Entertainment .
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! EventMarketer. In this case, it’s the GatherGeeks podcast. Eventbrite.
Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps eventorganizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. This ensures that your events are designed to maximize participation and attendee satisfaction. Survey Questions for Employees 28.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, eventorganizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
The events industry has seen a considerable influx of event software over the past few years, and it’s no surprise. The pandemic accelerated the need for solutions to help eventorganizers plan, execute, and measure the success of virtual, in-person, and hybrid events. Do you offer an eventapp?
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
The Indoor Lab – Provide the most comprehensive end-to-end analytics for indoor event locations using their proprietary platform and hardware. Feedly – Organize, read and share what matters to you. Mention – Get live updates about your brand from the web and social media.
Finally, using technology to collect and analyze event data can provide valuable insights into attendees, such as demographics, behavior, and interests. Event technology provides a plethora of advantages and opportunities to eventorganizers, who seek to create memorable and engaging events.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event tech also leads to a better user experience. Consider your business goals.
Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes?
And once you start to see these patterns, then what emerges is verifiable results along the lines of consistent behaviors, and then you start to, again, formulate a little closer to what these personas are that are related to your event. To give you an example, apps. There’s a lot rooted in that that actually does work.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Emotional AI for the Business Events Industry When asked to consider how eventorganizers could benefit from using emotional AI, Gradwohl asked: “The first thing is, do you really understand how your target audience makes decisions — what’s driving them to come to an event?” Gradwohl asked.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% What Is Event Management Software? Event Management Software Must-haves 1.
Eventmarketers are no strangers to last-minute changes and crises. For the most up-to-date information visit the dedicated knowledge centers on the WHO and CDC websites, and check with your local health organization. For more information on creating a preparedness plan, see the CDCs Interim Guidance for eventorganizers.
Amplifying organic attendee-created moments at your event and orchestrating collective experiences can promote feelings of goodwill toward your brand. Some eventmarketers look to hire outside influencers to build buzz at their events. Dance parties. Identifying the Influencers.
With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . However, sponsorship remains one of the biggest challenges for the most seasoned eventorganizers. Read In-person, Virtual, and Hybrid Event Ticket Pricing Strategies.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. Whether you’re an experienced event planner or just starting out, discover the best platforms to elevate your events and achieve greater success.
Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and trade shows. What companies use Cvent Many companies across various industries use Cvent for their event management needs. Is Cvent free? How much does Cvent cost? Look no further.
Cutting edge event technology tools, apps, and software We’ve gathered the top tools for every major category of event planning trends and needs. Planning technology These are innovative tools and software designed to assist event planners and organizers in efficiently managing various aspects of event preparation.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
of eventorganizers have seen growth in registration. of attendees reported that the event registration process at their most recent gathering was easy or very easy. To get you started, here are some powerful strategies that can help scale your event registration strategy. Meanwhile, 56.2%
Wouldnt it be great to have a single software to handle event planning and execution from start to finish in one place a full-service platform that simplified events for attendees, sponsors, and your team? Enter all-in-one event management system (EMS) solutions. Streamline event prep with ERC. Maximize efficiency.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Each feature enhances event planning, attendee experience, and overall success.
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