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Networking is often listed as the number one reason people attend conferences and events. Unfortunately, eventplanner networking often falls to the bottom of eventplanners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. That’s saying a lot.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as eventplanners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. Having data-driven activity suggestions in your eventapp.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. Having data-driven activity suggestions in your eventapp.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and eventplanners, and many more miscellaneous fun facts about the Endless team.
Research says that more than half of eventplanners still do not use any form of event management software! Read all about the different event management systems available so you can make an informed and impactful decision. How EventApps are Done. Is it event technology? The options are endless.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing.
In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event Automation. Saves Planners Time. Time and time again event profs have found themselves on the list for most stressful jobs. And that’s not all event automation does!
In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Tarnow’s final thought for planners: “There is no such thing as a self-made person.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. These can be achievements for the event as a whole, like hitting all-time high numbers of certain metrics. This ensures that you get the responses quickly as well as have the ability to run analytics on it.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. These tips can apply to almost any event. Tips for Growing Your Event Revenue. Using VR for Event Planning. Click To Tweet.
Attendify also speaks to the needs of planners with simpler meeting challenges as it is known for its intuitive app creation experience. The platform also provides data analytics to help planners integrate the event in their marketing campaign and improve future experiences.
Most events no longer want basic conference speakers. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Live Polling.
Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? With the majority of B2B marketers in agreement, it’s safe to say that successful events and eventplanners are able to engage with their audience.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert eventplanners and organizers understand that choosing the right audience engagement strategies can make or break an event. Incorporate the use of a mobile eventapp.
By including sponsors in the event branding, organizations can not only benefit from financial support but also gain access to a wider audience and establish meaningful connections with stakeholders. Hence, it is imperative for eventplanners to carefully identify and select sponsors that align with their brand values and messaging.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
But, you’ll also find digital eventapps useful in general when planning events with purpose. That’s because of their ability to personalize the event experience for event goers. Your audience will appreciate it if you show them their time is valued. Go paperless.
For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Key Takeaway for Planners. Key Takeaway for EventPlanners.
It’s that time of year again when corporate-eventplanners must focus on creating a sales kickoff meeting that hits the mark for the reps as well as the executive team. Those who score the highest each day and across the entire event win prizes. No pressure, right?
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. I’m supposed to have a hosted buyer appointment all the way at booth 4912, and I just quickly, a couple taps on my eventapp and it brings up the augmented reality into my glasses and bing, there’s off in the corner.
Before advances in event technology, event planning was a very manual process. Eventplanners used to draft the attendee list contact by contact. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Event tech also leads to a better user experience.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to eventplanners is endless. However, mastering the art of event technology is critical to planning and hosting a successful event.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Run Facebook Event Ads. Create mobile-friendly ads that promote the event. Spark a conversation. .
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Rising: Multi-point virtual events. With hotel commission rates being cut, and travel budgets ever shrinking, planners are finding new ways to hold large events. One version that most planners are familiar with is the “festivalization” of events. Declining: Overloaded swiss-army-knife eventapps.
We’ve already seen how transforming the way eventplanners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Cutting edge event technology tools, apps, and software We’ve gathered the top tools for every major category of event planning trends and needs.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
What’s an eventplanner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. A few metrics to include are: How many attendees were at the event?
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of eventmarketers say creating memorable experiences for virtual event attendees is harder.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. Whether you’re an experienced eventplanner or just starting out, discover the best platforms to elevate your events and achieve greater success.
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