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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. Source: Capterra ).
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Make it relevant and fun!
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. This simple tool can be embedded into your eventapp or printed as part of your feedback form to determine how likely someone is to refer your event or products promoted within. Platform analytics.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Chatbots Can Be Used on Many Platforms. Make sure all the platforms you use during event planning integrate well.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Use your eventapp to allow guests to give feedback in real-time.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Creators of Q&A and polling platform Sli.do EventMarketer.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. This ensures future events offer more engaging and valuable programming. These insights are essential for optimizing future events.
American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Use your eventapp to allow guests to give feedback in real-time.
The people that frequently attend events are those that want to learn and be a part of the process. They are people that are actively engaged in conversations on social media platforms and use technology to further their learning. Engaging conference speakers are able to keep the crowd connected and engaged while using the eventapps.
Borelli Strategies – Improving live experiences for attendees by supporting and advancing event professionals globally. Social Tables – Plan for the unplannable with the world’s most collaborative eventsplatform. Mention – Get live updates about your brand from the web and social media.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Social Media Event Branding Social media has significantly transformed the way businesses approach event branding. With the majority of individuals constantly plugged into one or more social media platforms, events can reach a wider audience than ever before.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. But which event management platform is the best for you and your organization? Here are some telling statistics about event tech: 68.9% Check out this article.
Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide.
Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2%
Be sure to highlight this in marketing campaigns and capitalize on the inherently experiential nature of events. A great experience is a platform for forming new or deeper personal connections and fostering a sense of community. But, you’ll also find digital eventapps useful in general when planning events with purpose.
The right event ticketing platform can make or break your event. When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. Customizable Branding and Ticketing Your events are uniquely yours.
Most email marketingplatforms have over 40 custom fields, so you can easily and quickly generate personalized emails that connect and convert. Stova’s Core Platform’s email marketing Another thing you should consider is what your “from” name is.
You’ve planned your perfect hybrid event: best venue, best virtual eventplatform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Hire two separate presenters/MCs. your speaker).
Regularly engaging with audiences prior to an event is a crucial part of promoting event attendance and building excitement. Before the event, planners have the opportunity to build a relationship with their audience and create a deeper connection. Are they asking questions about the event topic or specific event details?
[MEETING INDUSTRY EVENT] will bring together the brightest minds in the events industry, and this [DESCRIPTION OF OPPORTUNITY] will feature experts such as yourself creating the ideal platform for you to showcase your knowledge and connect with a highly engaged audience.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Eventapps can provide interactive features such as live polling and networking opportunities.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Organizing virtual events has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. What Is Virtual Event Software?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Users of both Facebook and Instagram can run Facebook Event Ads across both platforms.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day.
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