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In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In EventApps: Chatbots.
Eventapps have opened some fantastic doors for everyone in the industry. In general, technology has been a top-notch ally to put together world-class events! And because Event Tech Podcast is all about, well, tech, today’s episode is a very special one. Click here to download the full audio transcription.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? Click To Tweet.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The announcement yesterday that London-based virtual streaming giant Hopin was purchasing the physical event services company Boomset was another step in the direction of an end-to-end hybrid meeting solution. The company had already purchased video service StreamYard and mobile app company Tobi. Twine, which announced a $3.3
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Things to Watch Out for in Your Meeting Space.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon. So, we must continue to be laser-focused on creating RFPs that will truly meet our needs and set us up for success. Type of Event.
You’ll get an honest opinion about the overall success of your event, what people enjoyed, and what you should avoid for your next event. . Data is the best way to improve your future events, so when in doubt, rely on event platforms for in-person meetings, conferences, and events to see what you can improve for next time. .
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Event gamification. Benefits Of Event Platforms: Conclusion.
. American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. More : AMEX M&E: MeetingsApp Usage to Rise by Almost 3% in 2019. “No More : AMEX M&E: Meetings Will Grow in 2019.
You’re doing attendee ticketing or registration, and marketing that goes involved with that. I would break it into attendee and marketing. And you’re just trying to collect some information so that you can do some remarketing and other things, or provide that marketing information to your sponsorships? TicketSpice.
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. ” Event Platforms 101. Will and Brandt dive deeper into event platforms.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What are your marketing and financial goals? Picture the theme you’ll want your virtual event to follow, and make sure you stand out! Market research can be a powerful tool here.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. What is gamification for events?
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
Infocomm is set to light up Las Vegas starting June 6, and while you’re there make sure to drop by the North Hall, in booth N1646, to join free sessions on everything from AR, convergence, ethics, experiential marketing, and more! Fortunately, in the events field, the very best tend to write and share their experiences for the world.
Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. In fact, 95% of people say that face-to-face meetings are a key factor in successfully building and maintaining long-term business relationships.
A lot of event planners think simply bringing people together in the same place is enough to help attendees network—think coffee breaks and cocktail mixers. Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. It’s essentially a free-for-all.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! How Is Your EventApp Security.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
“And one of the planners said it would’ve been much easier to navigate when we’re supposed to meet up if there was an eventapp, but it didn’t ruin necessarily the experience.” “The event organizers emailed everybody and told us that we can watch the content on-demand. .
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
Our recent whitepaper developed following a survey of meeting planners, Tech-Savvy Planner Secrets , digs into some of the common challenges planners face when using event technology. One major insight is that 40 percent of survey respondents thought their attendees don’t understand why downloading an eventapp is worthwhile.
Finding, pitching, and keeping event sponsors is not a gamble – it’s a process that event planners need to carefully prepare for. Sponsors need to feel like they can trust planners to deliver on their promises and meet sponsorship objectives. Event sponsors are not just a source of financial aid.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Consider matching up first-timers with “veteran event attendees” to help the first timers get the most out of their experience.
I happen to be someone who says it a lot, mostly because I have one foot in the world of marketing, one foot in the world of events. You could have a meeting with somebody, there are four different sessions. There are a ton more opportunities to do that now with further and further sophistication of event technologies.
Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! .
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