This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? Grab it here !
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So why not be the one who takes the first step into more engaging, sustainableevents that can connect thousands of people from around the world at lower costs and increased flexibility?
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Consider matching up first-timers with “veteran event attendees” to help the first timers get the most out of their experience.
In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Marketing in line with the ‘why’.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Make the connection.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.
By adding game-like elements to events, such as challenges, rewards, and competition, organizers can create an immersive, interactive experience that encourages participation and collaboration. By doing so, you’ll be sure to create a truly unforgettable event!
Since it’s such an amazing addition (or should we say foundation) to an event planner’s event strategy , event profs must learn how to build an event community. . Even though it’s only become a hot event trend recently, an event community is by no means a revolutionary idea.
Mobile Apps : Eventapps can show personal schedules, live updates, and maps you can interact with. Visitors can also use these apps to connect with others, plan meetings, and see special content. Apps use this to suggest sessions, activities, or booths that match each person’s interests.
What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. So, when a lot of people think about VR at our events, those are kind of the first two that pop into their minds, is using it for some kind of marketing purposes or doing the, “I’m gonna sit in the corner” VR experience things.
The hotel industry is one of the worst when it comes to sustainability, and the events industry is not far behind! There are hotels that are even certified for their sustainable practices and dedication to being green, look for certifications such as LEED. Hotels apps with added discounts are a bonus. Going Green.
By: Liz Ferenciak, Digital Marketing Strategist, Creative Group Although I don’t normally travel much for business in my Marketing role, I recently had the opportunity to participate on-site at a client event to better understand how we are helping our clients design to the trends we often talk about in our industry.
Sustainability is an increasingly pressing concern and should be a priority that guides your event design from inception. What Is “Sustainability” and Why Do Your Stakeholders Care? Sustainability is commonly understood in a few different ways. Any initiative within your event that supports one of these goals (e.g.
Upon arrival I had lunch at Art Events at the Congress Center Basel which was hosted by Expomobilia. They are part of the MCH Live Marketing Solutions AG group, and operate as a global general contractor for trade fair booths, pavilions and event structures. Sustainable stand design by Expomobilia. Audio experience.
The three P’s (people, planet, profit) are front and centre for organisations, and this increased focus on sustainability is filtering through to their events strategy. Whilst event planners strive to create more sustainable incentives, so often, the story around their environmental decisions is being left untold.
As in-person events gain momentum, attendee expectations are higher than ever: . Sustainability should be a demonstrated priority. . The Power of Wearable Event Technology . The events industry gets an enhanced path to sustainability , eliminating unnecessary paper items and shipping because SmartBadges are reusable.
Start by sending out a digital survey for pre-event polling on the activities you plan on offering. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists. Many large-scale events like Sound Fest use Facebook Messenger to make it happen. EventApps. Playing With Your food.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.
Sustainability technology Technology can enhance the environmental and social sustainability of events. These tools help reduce waste, monitor and minimize energy consumption, promote eco-friendly practices among attendees, and assess the overall carbon footprint of an event. Cvent’s Sustainability Tracker.
In an age where more than 253 million Americans own smartphones and spend more than four and a half hours using them daily, apps have become table stakes for event organizers — especially given the fact that more than 75% of that four and a half hours is spent exclusively within apps.
Put sustainability front and center. Climate change intensifies the call for a transformation in event planning. Sustainable practices are imperative. The 2024 Global Meetings & Events Forecast by American Express Global Business Travel confirms our industry’s commitment. Forget plastic, too.
These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification.
The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.
There are many different online registration solutions on the market today. For the best results, look for a complete event management solution to help with all aspects of the event experience, including event registration , event insights, and eventmarketing. Promote your mobile app to attendees.
Moreover, in an era emphasizing sustainability , these wearables are stepping up, featuring designs that prioritize reusability and recyclability, resonating with modern organizations’ eco-conscious ethos. Among the array of smart event wearables, Bizzabo’s Klik SmartBadge™ stands out.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. How to Pick the Right Event Technology Service Provider Event tech changes fast. With so many new tools on the market, finding the right fit can be challenging.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. of event organizers say that events are now emerging as the most critical marketing channel. wearable event technology).
Then carry through your branding automatically to email marketing, registration, mobile app, onsite experiences, and post-event community. Choose an existing event website template or use built-in tools to customize your own. Then reuse the template for multiple events. Because it works. Use multiple touchpoints.
One of the easiest ways to offset some of your event budget expenses is by actively seeking event sponsorship opportunities. In addition to providing actual cash, sponsors can help with in-kind marketing support and services during the event. Marketing How are you going to promote your event?
Kurt Ekert, president and CEO at CWT, said: “The need for live events is becoming more relevant than ever before,” Ekert said, with up to 30% of marketing budgets expected to be spent on live events in 2020. Growing concern over the impact of climate change is also increasingly clouding business sentiment. Demographics.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content