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The experience of an event is often a fleeting one. If you want to truly discover ways to improve your event, you need to collect new data straight from your team, attendees, and vendors while it’s fresh in their minds. Let’s not forget the main reason to debrief: getting a head start on your next event.
After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES. There’s no one marketing strategy to fit all events. But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy. Multi-event strategy.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Fifty-nine percent of event planners say environmental responsibility impacts their event plans. It’s no wonder that 90% of event planners use e-tickets to streamline their events. .
When this goes wrong, the implications are huge – financially, but more importantly, with regards to the safety of event team, contractors and attendees. It’s vital you use the right vendors when planning a safe event so that you know the equipment, but also the setup is up to scratch. Don’t leave anything to chance.
Because event platforms were more focused on the event side, the platforms Will worked with weren’t a perfect match for the community platform he was trying to build. “We We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I That was my first learning.” 2.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
This allows event organizers to get the right data at the right time. Now, event organizers have more avenues for customized, interactive data gathering. Eventapps, trackers and sensors, wearables, event kiosks, social media, and similar sources can all be tapped to get the information you need.
Secure Network – Any Wi-Fi network, home, business, event and otherwise that has security measures in place to protect users against hackers and data breaches. Events are strongly advised to use a secure Wi-Fi network. Event planners work with a lot of private data from attendees and vendors.
Plan your setup needs in advance with free event diagram software for smooth activity transitions. Measure engagement live in your eventapp or on social media. Market event hashtags and promote online discussions prior to the event and keep an eye on drastic usage changes during the event.
Planners often need software they can use in the beginning stages of event planning, not just when a schedule is finalized and polished. I’ve seen some online platforms that want you to fill things out thoroughly. I can input costs in terms of time, vendor expenses, and flights. This is one of those surprisingly rare features.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Maintaining an update log on your event website will help provide answers for attendees, speakers, and partners who are seeking information about your event. To beat them to the search, plan on sending regular updates over email, social and push notifications (if you’re using a mobile eventapp). Postponing your Event.
However, you can simply put a rough time frame for the event (i.e. Location: whether it’s an online/virtual or an offline event. If it’s an offline event, also decide whether the event will be local or will be hosted in different locations. Create a shortlist of venues and cities/countries for your event.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Live leaderboards inspire friendly competition, while social media challenges encourage attendees to share your eventonline expanding your reach.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event tech also leads to a better user experience. Also, don’t forget the virtual venue and eventapp!
This tool harnesses the capabilities of the SAP Ariba platform as a dedicated hub for generating and collaborating on “Direct Material” sourcing events. Vendor Marketplace. This sourcing directory can help event planners find vendors for all aspects of their events, from A/V to lighting to catering.
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Don’t Overlook Hybrid Readiness .
Highlight the event’s setup with time-lapse footage of the stage being built, vendor tents going up, or event parking getting roped off for attendees. In addition to getting registered attendees excited for the event, teaser videos can help drum up new interest as well. Live-stream event announcements. .
Is your event safe from major event cybersecurity risks? Are you doing everything you can to secure your online data from attacks? As event profs, we hold so much data within our registrations, software, and events. It’s not gonna be the vendor’s responsibility.
Depending on your chosen event format, your event budget will vary. Here are some items to include: Event tech software. Food service and other vendors. Understanding your budget will help you determine the best channels for promoting your event and the best management tools. Event planning and analytics software.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. As you define different event personas, ask yourself the following questions to determine how to build your event registration : Should there be different ticket types or registration flows (i.e.,
Perhaps that’s why it’s particularly meaningful that Gartner ranked Bizzabo as furthest in “Completeness of Vision” of the 13 vendors evaluated in the Magic Quadrant. For us, it validates that we’re helping to shape the industry, introducing new innovations in event technology, and leading the way into a new era of event experiences.
Sustainability is an increasingly pressing concern and should be a priority that guides your event design from inception. However, it can be daunting to deviate from your normal playbook and approved vendor/partner list when you’re already being pressured to do more with less. What Is “Sustainability” and Why Do Your Stakeholders Care?
A hybrid event is hosted both in-person and online by leveraging technology. For example, a conference may be hosted in person in a traditional conference hall, but it is also live-streamed so people who can’t or won’t visit the conference hall can also “attend” the eventonline simultaneously with in-person attendees.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% The right tool will affect every aspect of the event-hosting process positively.
During the Q&A portion of Evans’ session, attendees typed their questions into the JUNO virtual eventapp, “but a back-up moderator was prepared to take questions and repeat them,” Winchel said, “unmasked, and socially distanced near the stage.” 5 Ways to Ensure Accessibility .
One of the key changes to the post-COVID event planning world is, as mentioned above, the rise of virtual events. Minimizing physical contact is a major thing across many different fields all around the world: online shopping, the use of e-wallets, video conferencing (i.e. Effective Public and Media Relations.
Collaborate with an audio-visual vendor for in-person and virtual events. They also transform live streams to hold the attention of online audiences. 4. Enliven your event with a social media wall. A post-event engagement strategy helps you make the most of your investment.
Notable Features Mobile AppEvent Marketing Check-In App Streaming Online Registration Ticketing Virtual Stage Sponsors Engagement Calendar Widget B2B Matchmaking Summary The major objective of this platform is to empower everyone who is willing to produce their own event to do so thanks to its easy-to-use platform.
Understanding the Basics of Event Budgeting Budgeting is the backbone of any event, ensuring that every element comes together seamlessly. 12 Key Considerations for Your Event Budget Let’s have a look at the list of the core elements involved in corporate event budgeting: Venue: The choice of venues influences cost significantly.
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Secure event management and planning software. Choose an event location and venue. To avoid that fate, it pays to start preparing well in advance.
Through real-time engagement analytics, post-event reporting, and integrations with CRM and MASs, event professionals are now able to improve event ROI, and conversions and enrich buyer data across the entire online and offline journey. Event intelligence is the differentiator between good events and great events.
With time becoming more and more of a finite commodity for event planners, these online resources for event space present an opportunity to make sourcing more manageable. That could mean the use of AI and AR will drastically increase at events. Be sure to communicate the plan to all vendors.
In this guide, we will discuss how to choose the right venue for a hybrid event, as well as a step-by-step guide you can use to plan a successful hybrid event. Without further ado, let us begin from the basics: What is a Hybrid Event? Planning and Hosting a Hybrid Event: Step-By-Step Guide.
Sustainability Onsite technology can improve the carbon footprint of an event. When more interactions happen digitally or more information is kept online, the need for paper decreases. Use the opportunity to enrich data and engage in a dialogue with your visitors during the event. They are ready and willing to help.
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows, and team-building activities better and more efficiently. Every step and decision may have an influence on the attendee or event partner.
Most recently, she founded The Vendry , a community-driven marketplace that helps connect corporate event planners with venues and vendors for their events. Director, Event Tech Live and Event Industry News. Daphne Hoppenot is an entrepreneur with more than a decade of experience building local search technology.
In today’s fast-paced event landscape, a one-size-fits-all approach just doesn’t cut it anymore. Enter the 360 event strategya comprehensive plan that leverages multiple event types, both online and in-person, to create meaningful and lasting experiences for attendees.
A comprehensive budget keeps your events spending under control while ensuring resources are allocated where they matter most. Research Vendor Costs : Get quotes from multiple vendors for each category, factoring in their reliability and reputation. Create a contact list for quick communication during the event.
You can bring AR to your next corporate event in several ways. For example, an AR scavenger hunt adds an interactive element by allowing attendees to scan QR codes or use an eventapp to unlock hidden content, trivia questions, or exclusive prizes as they navigate the venue. and fell in love with online cooking classes.
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