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Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. But, you’ll also find digital eventapps useful in general when planning events with purpose.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. Build Your Event Website. Generating leads.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Then, invite the company to sponsor a networking event.
Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Share info-rich posts related to the event’s message or brand culture, share useful links, helpful no-cost tools, and content that addresses attendee pain points. .
For example, if your event is physically hosted in LA while some of your virtual attendees will attend the event from Singapore, we’ll need to try to accommodate the 15 hours difference as best as you can. Remember that the most important rule of event planning is to always prepare your plan Bs and plan Cs for everything.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Not only will employees feed off the energy of the event, they will also learn new things, meet new people, and develop new skills. Hosting a corporate event creates the perfect atmosphere for meeting new business prospects and capturing leads. Ask attendees what they want to see at the event. Generate leads.
With a hybrid event, we can get all these benefits in a single event. Understanding the locations and different time zones of all prospective attendees is the key to tackling this issue, and while it might not be a perfect solution, ensuring the event recording is available as on-demand content can be viable.
That kind of speed promises to not only make eventapps run faster and smoother, but also allow developers to push the bounds of what’s possible via the internet. That could mean the use of AI and AR will drastically increase at events. Key Takeaway for Event Planners. Think: putting the Millenium Falcon into hyperdrive.)
Stay flexible and be prepared to entice sponsors on the fence with something outside the box. . After pivoting to virtual events during the pandemic, INBOUND was in person in 2022, with prospective attendees given the option of joining virtually if they’d prefer. But don’t limit your sponsorship packages to what’s on paper.
Your pre-event online community should be conducive enough for registrants to start conversations with each other. You can also incorporate your pre-event community into your eventapp for convenience and easier access. Technology has changed the face of events. If too many people arrive you can leave.
Identify Key Influencers No two participants are the same, and they interact with our events in unique ways. Some arrive well-prepared with full agendas and energy; they work the event with a level of intensity that mirrors your own. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Drawing people into your event often starts with a great-looking event website. Not only do you want it to showcase the most important information about your event, but you also want to capture the interest of prospective attendees while simultaneously exciting your loyal ones to return. With an increasing 6.9
Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth.
Checklist: Confirm agenda, finalize logistics and partnerships Keep attendees engaged with multiple touchpoints Track and optimize marketing performance With marketing and attendee engagement covered, let’s move on to preparing for the event week and real-time execution. A well-informed attendee is a happy attendee!
Stay flexible and be prepared to entice sponsors on the fence with something outside the box. In 2022, INBOUND took on a hybrid format, with prospective attendees given the option of joining virtually if they’d prefer. Allow attendees to leave feedback with the mobile eventapp (if your event is using one) or in a post-event survey.
Prepare for the unexpected: A speaker no-show? Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable.
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