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In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. ” AI In EventApps: Chatbots. “I have a crazy event technology idea,” says Will.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors!
The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to. It’s fantastic brand exposure for the event.
Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. .
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Engaging with eventsponsors.
Don’t hand attendees a clunky paper schedule; plug everything into your event platform instead. Event platforms for in-person conferences allow attendees to customize their schedules. You can add downloadable goodies to each session in the eventapp, like the presenter’s slides or PDF freebies. Build Community.
But since event and meeting planners are not statisticians, this is where the journey of measuring event goals often ended. EventApps To The Rescue. Thanks to event technology, event profs do not need to do their own analysis to see whether their efforts yielded a positive event ROI.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Will you be expected to offer easy access to the app, but lock it down? Clearly defining the level of privacy expected within the eventapp will help you create an RFP that ensures security takes top priority. Is social sharing within the eventapp encouraged, or restricted? What data do you need post-event?
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in. After you’ve done this delicate balancing act, it’s time to connect with the sponsors and make the pitch.
Enhanced audience engagement is the #1 benefit of event platforms; it is the direct result of gamification, networking opportunities, and other features we outline below. Event gamification. There are several ways to promote your brand at virtual events on Zoom: you can create branded virtual backgrounds or have the speaker mention it.
. “I think the metaverse will reduce the number of event platforms currently on the market. No one wants to download another eventapp.” They might also be hesitant to fill out a profile on several different eventapps. Brandt and Will talked about machine learning and AI in eventapps last year.
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. “Planners have to worry about their sponsors, stakeholders, executives, and attendees.
But that approach is hardly doable for corporate events, conferences, conventions, and other large-scale events. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and eventapps, Event registration software, Other attendee tracking software solutions.
Because with virtual event planning, venue restrictions, rigging, and so on won’t be the things you’ll have to worry about. But rather things like platform integrations , cybersecurity, platform features, your eventapp, and chatbots. The content will be one of the stars of your virtual event. Conclusions.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. Have people already registered for the brand’s next event?
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
It tells you all the sessions you went to, the contact information of all the speakers, people you’ve connected with on the eventapp, and which sessions or exhibitors you didn’t go to but are related to your other activities. ” SMS: Effective Event Notifications. . “You get a trip report to your email.
And even though those changes took place less than 90 days out from her 1,000-person event, attendees signed up in droves once they saw the offerings on the revised eventapp. “I But while that sounds costly, “this is where sponsors can come in and get great exposure. There is so much opportunity here.”
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. Afterward, they started getting bought and conglomerating in mergers and acquisitions. .
When selecting an event management software, check to see if it offers tools for easily putting your event brand front and center. A customizable event agenda module. A branded eventapp. A white label eventapp. Eventsponsors page views. Eventsponsor links clicked.
Bringing Audio Augmented Reality To EventApps. “These eventapps are constantly pushing notifications. The way I imagine this is you have an eventapp and there’s an emergency. Where, for example, your eventapp has your schedule. But don’t just go to that website, check out eli4.me/etp
We focused on sponsors and the discussions were lively and interesting! Here’s a recap of our discussions: What role do your sponsors play at your events? Sponsors are valued partners; how do you enroll them into your planning process? What are some sustainable opportunities for a company to sponsor?
To that end, here are 25 ideas that will help B2B companies stand out in their events. How much thought have you put into event giveaways? How about the entertainment, sponsors, and software? The Latest Guide to Event Promotion. What You Should Know for Your EventApp. Click To Tweet.
There are a ton more opportunities to do that now with further and further sophistication of event technologies. Including things like eventapps. Or you might be able to have a coffee sponsor next year. ” Sponsors. That kind of information as far as the sponsor is concerned is really valuable.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I
Analyzing Key Performance Indicators (KPIs): Evaluate metrics such as attendance rates, speaker satisfaction, and sponsor ROI to assess the event’s overall impact. Conducting a Post-Event Debriefing: Hold a meeting with the organizing team to discuss the event’s strengths, weaknesses, and lessons learned.
Use Data to Measure Event Marketing Success. Event success used to be hard to measure as it was nearly impossible to gather quantitative data about our attendees. But thanks to event technology solutions, such as eventapps and platforms, that has changed. Will you offer sessions on-demand?
Make sure your eventapp/platform can process recurring memberships and not only 1-time purchases. Event organizers have a lot on their plate as it is. Step 5: Include EventSponsors. Event communities are not just a great virtual space for your attendees to meet and watch content.
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Similarly, the experience itself should stretch out beyond the event itself. social media wall).
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?
Engagement tools like smart tags and mobile eventapps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. At last companies get a clear view—based on hard data—of the role events play in driving revenue.
B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, eventapps. Spicing up Your Event Keynotes.
It’s someone who’s going to help you plan your event with the technical in mind, and is going to be able to help you decide, which eventapp do you want to use? “You can find someone who’s really good at tech, but they don’t understand the event aspect. All of the technology wrapped into one.
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. TicketSpice. Eventbrite.
But, you’ll also find digital eventapps useful in general when planning events with purpose. That’s because of their ability to personalize the event experience for event goers. You must look for brand alignment when choosing eventsponsors. Go paperless. Check out our blog on unique venues here.
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. You can also build better relationships with eventsponsors when you collect insightful data. Worried they wouldn’t use it?
You should approach sponsors at this early stage as well. You also need to create a way for engagement to happen, ideally via the eventapp. Of course, there should also be a way for the sponsors and attendees to suggest how to create these engagement opportunities. But that’s just the first phase.
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