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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another eventapp.”
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. ” AI In EventApps: Chatbots. “But AI is just a hype machine.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing EventTechnology Trends 2022. But, at the same time, technology is now more important than ever before.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
Technological considerations play an important role in creating RFPs. Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Your technology can make or break your event. What data do you need post-event?
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Better Events, Proven ROI.
That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights. Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. EventApps To The Rescue.
But that approach is hardly doable for corporate events, conferences, conventions, and other large-scale events. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and eventapps, Event registration software, Other attendee tracking software solutions.
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. “Planners have to worry about their sponsors, stakeholders, executives, and attendees.
The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to. It’s fantastic brand exposure for the event.
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. .
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. Event gamification.
Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. Go about this exactly the same way you would with an AV company for an in-person event.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. ” SMS: Effective Event Notifications. .”
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in. After you’ve done this delicate balancing act, it’s time to connect with the sponsors and make the pitch.
Welcome to the golden age of eventtechnology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
“Another idea that I have potentially for how this is using more traditional technologies of headphones, which is translation. One way you can do it is you just log on an app or a site and you plug in your own headphones and use it”, says Will. Bringing Audio Augmented Reality To EventApps.
So what that means is you provide them choices at different points of the event. Except for how you actually do it, which is the technologies, and we’ll get to that in a second. It’s that there really hasn’t been enough technologies until recently to monitor what people are doing.
Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. The following tips will allow you to leverage technology to: Improve Covid safety.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Here are some of the most essential ideas in the events industry. Design your events with the experience in mind and use technology to support you in that vision.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. One app that can do it all.” And for a while, event tech platforms seemed to share that vision. “As That was my first learning.” 2.
It’s someone who’s going to help you plan your event with the technical in mind, and is going to be able to help you decide, which eventapp do you want to use? All of the technology wrapped into one. At this point, you’ve probably realized a technical producer can be a huge plus. The Nitty Gritty.
To that end, here are 25 ideas that will help B2B companies stand out in their events. How much thought have you put into event giveaways? How about the entertainment, sponsors, and software? The Latest Guide to Event Promotion. What You Should Know for Your EventApp. Click To Tweet.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
We had no choice,” says Bob Vaez, founder and CEO of event software platform EventMobi , speaking about the turn to virtual events and meetings during the height of the Covid-19 pandemic. The technology adoption was extraordinary.” They have since then hosted nearly 50,000 events.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . What is eventtechnology?
Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded.
The events industry space has witnessed a major advancement in eventtechnology solutions throughout the pandemic. In an all-virtual world, event platforms became the new venues. Make sure your eventapp/platform can process recurring memberships and not only 1-time purchases. Step 5: Include EventSponsors.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
You should approach sponsors at this early stage as well. All these have business repercussions, such as the institution of a more predictable and more transparent business model and the establishment of the importance of value as a driver in events. Both technology and the management expectations have also taken center stage.
Bizzabo announces the launch of Klik Experiential , wearable technology for flagship events. . The Power of Wearable EventTechnology . The SmartBadge makes attendee, sponsor, and exhibitor expectations a reality by transforming a passive accessory into an intuitive, interactive asset. Schedule a demo today. .
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. But, not even 15% were using more sophisticated technologies to collect data, like beacons and RFID wristbands. Worried they wouldn’t use it?
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. Smartsheet. TicketSpice.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. However, technology alone won’t cut it. A few top execs from the world’s most creative companies chimed in with their thoughts on these new technologies in this article.
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